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Microsoft sells ad agency Razorfish for $530m

Microsoft has sold Razorfish advertising agency for $530m to Publicis Groupe, the parent company of the Saatchi and Saatchi ad firm, following a bidding battle.The other bidders in the race included WPP, Dentsu, Omnicom and three others. Microsoft bought Razorfish in 2007 as part of its $6bn purchase of AQuantive. The agency designs digital ad campaigns and its clients include McDonald’s and Levi Strauss. Razorfish also works with Microsoft rivals Google and Yahoo!.

10/08/2009  |  Full story...

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