Digital Intelligence

Entries from Digital Intelligence tagged with "reckitt benckiser"

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Heinz and Reckitt Benckiser ditch Captcha for branded games

Heinz and Reckitt Benckiser are among the first brands to sign up for Future Ad Labs’ new advertising format, PlayCaptcha.

Watch this video presentation explaining how the tool works below;

10/10/2013  |  Full story...

Clearasil runs Kinect X-Factor school competition

Reckitt Benkiser’s skincare brand Clearasil and Microsoft Advertising have launched a campaign to offer teenagers the chance to win an exclusive performance for their school from X Factor finalist Amelia Lily.

12/03/2013  |  Full story...

New Nielsen metrics match online campaigns to target audiences

Nielsen has launched its Online Campaign Ratings (OCR) metric in the UK, allowing brands to measure whether their ads reached their intended audiences online. Initial tests reveal that on average less than half of all online ad impressions are reaching the advertiser’s intended audience, based on age and gender.

Watch a video explaining how the service works below:

17/10/2012  |  Full story...

Reckitt Benckiser picks Syncapse to manage social media for 20 brands

Reckitt Benckiser has hired Syncapse to manage the global social media presence of its 20 brands including Clearasil, Durex and Lysol. Under the deal, Syncapse will use its platform to create integrated social-marketing programs across Facebook, Twitter and Google+.

24/08/2012  |  Full story...

Case study: Strepsils and Lemsip unleash ‘online grandma’ to cure man flu

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Reckitt Benckiser has teamed two of its brands - Strepsils and Lemsip - to defeat 'Man-Flu' via an interactive video and social media campaign. Using social media data to provide personalised care and attention for customers, the flu medicine Strepsils took an interesting approach. The microsite is a little tongue and cheek, but definitely bears a great sense of humor to cheer up the sickly.

More on this Case Study:

Reckitt Benkiser | Media: Viral, Video, Social media | Country: Australia | Sector: FMCG personal care | Objective: Build brand equity, drive trial | Agency: Holler | Format: Video, social mmedia »

11/08/2012  |  Full story...

Strepsils and Lemsip unleash ‘online grandma’ to cure man flu

Reckitt Benckiser has teamed two of its brands - Strepsils and Lemsip - to defeat 'Man-Flu' via an interactive video and social media campaign. The Australian campaign features ‘Online pamperer’ Flo, an elderly woman that offers advice on getting over flu during winter season. Created by agency Holler, Sydney, the campaign uses Facebook Connect to put user’s Facebook pics inside the interactive videos. 'Flo' then offers guys discounts off Strepsils and Lemsip at participating retailers.

08/08/2012  |  Full story...

How Reckitt Benckiser used mini game apps to recruit talent

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Reckitt Benckiser used a suite of eight online and mobile mini-games to raise brand awareness among students and graduates early in their career, as part of a recruitment drive. The games are available online and via iPhone and Android Apps. The games are promote the 8 ‘power brands’ of Reckitt Benckiser; Harpic, Durex, Clearasil, Air Wick, Dettol/Lysol, Veet, Vanish & French Mustard. The games were promoted via social media seeding strategy which targets relevant gaming portals, news groups and communities.

More on this Case study …

Brand: Reckitt Benckiser |Media: Social feeds, Communities & Gaming portals| Sector: FMCG | Agency: TAMBA, The Workroom | Format: Online Games, iPhone & Android Apps

View a video of the campaign: Reckitt Benckiser | View the Facebook page | View the official website: CrazieRBrands | View Tamba's Case Study

14/07/2012

Rise of ‘F-commerce’: Reckitt Benckiser sells new Cillit Bang product solely via Facebook

Consumer goods giant Reckitt Benckiser has embarked on a new Facebook campaign, using the social network as the exclusive platform to sell its latest Cillit Bang cleaning product. The Cillit Bang Facebook page and shop, allows consumers to buy the product direct from the Facebook page, without having to pay for postage and packaging, and is delivered within three days.

10/02/2012  |  Full story...

Consumer insight data - Reckitt Benckiser and Danone turn to Dunnhumby

Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby is the latest to announce wins of Reckitt Benckiser and Danone – and here’s why…

13/12/2011  |  Full story...

Reckitt Benckiser debuts branded online and mobile games

FMGC giant Reckitt Benckiser has launched a collection of online and mobile minigames, designed to boost engagement with a number of its brands. Aimed at raising awareness of Reckitt Benckiser’s corporate brand among students and graduates early in their career, the games are available on iPhone and Android, as well as online.

04/11/2011  |  Full story...

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