Digital Intelligence

Entries from Digital Intelligence tagged with "regulation"

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Adobe teams up with 15 ad tech firms to make all fees transparent

Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.

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17/10/2017  |  Full story...

Advertising trade bodies unite to fight 'annoying ads'

The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are "annoying, interruptive or obstructive."

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17/10/2017  |  Full story...

Uber app tops chart despite London ban (but competitors also thrive)

Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services despite having its license stopped in the city.

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16/10/2017  |  Full story...

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.

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11/10/2017  |  Full story...

Google 'discovers Russia-linked ads' on YouTube and Gmail before US election

Google has reportedly discovered evidence that Russia used its platforms in a bid to influence the 2016 US presidential election.

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11/10/2017  |  Full story...

How much do you value personal data? Kaspersky puts customers to test

Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day.

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10/10/2017  |  Full story...

EU forces Amazon to pay back €250m in “illegal” back taxes

The European Commission has ordered Amazon to pay around €250m (£220m) in back taxes after finding it had benefited from an illegal sweetheart deal with Luxembourg.

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05/10/2017  |  Full story...

US election: Facebook reveals 10m viewers saw Russian political ads

Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.

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04/10/2017  |  Full story...

Getting ‘third-party verified’ is high on mobile media buyers’ agenda

While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.

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04/10/2017  |  Full story...

TFL denies plans to sell London tube passenger’s wi-fi data to advertisers

Transport for London says it collects Wi-Fi connectivity data to "better understand journey patterns and improve services".

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03/10/2017  |  Full story...

Did Google Shopping really gain an unfair advantage over its competitors in the EU?

Analysis of search data shows Google Shopping gained 300% visibility in recent years even as competitor visibility declined. EU’s case may not be clear-cut.

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02/10/2017  |  Full story...

Is Google about to split its shopping service to comply with EU?

Google is set to create a separate shopping service that will bid against rivals for ad placements at the top of its search page, in an effort to satisfy EU regulators, according to a news report.

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28/09/2017  |  Full story...

"Save Uber" London petition heading for 1 million signatures

A record-breaking number of signatures against the controversial move to ban Uber from operating in London makes it the fastest growing petition in the UK this year.

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25/09/2017  |  Full story...

Ride sharing app Uber loses London license

Transport for London has ruled that it will not renew taxi app Uber's private hire licence after concluding it is "not fit and proper".

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22/09/2017  |  Full story...

When should a child get a smartphone? Parents think 11

UK parents believe children should be 11 years old before they own a smartphone or tablet with internet capability, with 61% only wanting it for emergency, according to new research.

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22/09/2017  |  Full story...

Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate

Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.

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20/09/2017  |  Full story...

UK ad industry "waking up to brand safety risk"

There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.

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18/09/2017  |  Full story...

Facebook promises brand safety: keeps ads away from controversial issues

Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.

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14/09/2017  |  Full story...

Agencies and marketers “lacking data transparency”

While there is increased data usage in the industry, the lack of transparency is still quite high - both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.

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14/09/2017  |  Full story...

IAB Europe warns of “dire unintended consequences of restricting data-driven ads”

The EU’s plans of restricting collection and use of data in digital advertising could have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself, according to trade body IAB Europe.

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12/09/2017  |  Full story...

GDPR “is the elephant in British boardrooms”

UK boardrooms aren’t treating the General Data Protection Regulation (GDPR) with the seriousness required, resulting in overconfidence when it comes to compliance.

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11/09/2017  |  Full story...

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator

Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).

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11/09/2017  |  Full story...

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match

Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.

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07/09/2017  |  Full story...

Twitter fail: National Lottery user generated tweets backfire

The National Lottery has issued an apology after a social media stunt on Twitter backfired in embarrassing fashion, resulting in the charity's official account inadvertently tweeting offensive messages.

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16/08/2017  |  Full story...

Google starts to tell publishers if their ads are annoying

Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.

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11/08/2017  |  Full story...

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