Digital Intelligence

Entries from Digital Intelligence tagged with "return on digital"

7 result(s) displayed (1 - 7 of 7)

Twitter Vs Facebook: Which social media ads are best value for marketers?

Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and engagement compared to its smaller rival, according to new research.

11/11/2013  |  Full story...

Social media ROI: Facebook and Forrester in war of words over value of ads

Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting brand pages in favour of paid ad tools.

05/11/2013  |  Full story...

Social media ad ROI soars: Facebook, Twitter and Pinterest lead the way

Twitter is delivering four times the revenue per visitor this year over last year, and Facebook’s ad click-through rate has jumped 275%, according to new research looking into social media return-on-investment (ROI).

30/10/2013  |  Full story...

The value of social media ads: Facebook ads undervalued by a third?

Marketers using multi-touch attribution models are generating 10-30 percent more value from Facebook advertising compared to those using Last Ad or Last Click measurement techniques, according to new research looking into the value of social media ads.

01/08/2013  |  Full story...

The value of a mobile ad: Google debuts calculator for advertisers

Google has launched a mobile ad calculator, designed to help advertisers predict the return on investment for their smartphone and tablet campaigns.

02/04/2013  |  Full story...

YouTube ads 'making as much revenue as US TV networks'

YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content. Speaking at the Mipcom TV industry event, YouTube global head of content Robert Kyncl claimed the group’s skippable ads format means it is now matching US cable groups in terms of per-hour revenue.

11/10/2012  |  Full story...

Is your social medial campaign on track? (Infographic)

How can brands interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn?
Digital Intelligence - Is your social medial campaign on track

27/07/2012  |  Full story...

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