Digital Intelligence

Entries from Digital Intelligence tagged with "reuters"

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Red Bull strikes content deal with Reuters

Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content.

01/04/2016  |  Full story...

Reuters ditches reader comments in articles

News agency Reuters will no longer allow comments on its stories, instead moving all discussions to social media and online forums in a bid to avoid potentially offensive material appearing on their articles.

18/11/2014  |  Full story...

Are newspaper paywalls starting to payoff?

Consumers are increasingly paying for online news, although the majority of web users are choosing not, according to a new study.

21/06/2013  |  Full story...

Microsoft revamps MSN with own news operation

Microsoft is launching its own news services, MSN News as part of its new re-designed MSN portal. The new-look MSN site will be exclusive for Windows 8 and will be available for Internet Explorer 10 users by the end of October.

04/10/2012  |  Full story...

Mashable to sell to CNN for $200m?

Popular social media news site Mashable.com is reportedly mulling a sale to global news network CNN for up to $200m. Scottish founder Pete Cashmore, who set up the technology news website as a teenager in 2005, is reportedly in talks with the Time Warner-owned firm, according to a report in Reuters.


14/03/2012  |  Full story...

Russian search giant Yandex to float on stock exchange this month?

Yandex, Russia's most popular internet search engine, plans to set the price of its planned initial public offering on U.S. stock exchange Nasdaq by May 23, according to a news report. Reuters cites two sources close to the placement saying the search giant is planning on its shares going public to boost expansion. One source told Reuters that the company, which plans to raise up to $1 billion through the sale of new and existing shares in May, will announce a price range on May 6 or 9.

04/05/2011

04/05/2011  |  Full story...

Digital Intelligence April 2010

Digital Strategy data - Digital Intelligence April 2010

The use of the web by politicians has been underwhelming, but the current UK elections are still the most digital. Here’s why...

Social media reached out to a new generation and told them to vote. The Electoral Commission used simple digital marketing tactics to reach the right people (youngsters not yet registered), in the right media space (Facebook), with the right offer (one click to register). Simple, brilliant, game-changing.

Secondly, digital analytics came into their own for the first time. Old-style telephone polling and street surveys are over. Instead social media monitoring provided granular insights into every sound-bite and every gesture from the leaders of the three main political parties. Online polls from YouGov have been fighting with new social media monitoring tools, while live social media trackers run alongside TV debates. They’ve given politicians an unprecedented window into their own electability - and like all good marketers, politicians have quickly applied those lessons.

Collating this month’s research and news for you reminded me that the right digital strategy isn’t just about advertising. Digital strategies work throughout the marketing mix - from researching customer insights, to changing brand preference, through building buzz and engagement, sale and ongoing support.

Read April 2010

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28/04/2010

Reuters.co.uk relaunches: Mainstream consumer focus

This month's relaunch of Reuters.co.uk marks a clear shift into mainstream consumer-facing publishing and the promotion of a consumer facing brand. For the news network that supports tens of thousands of media titles, this clear expansion signals a broadening business model and new vehicle for corporate marketers.

Reuters was among the first media groups to deliver content digitally, with their own networks pre-dating the web. The migration into web publishing in the 90s was a natural stepping stone, but for a business that made heavyweight revenues from supplying news feeds to publishers and broadcasters, their consumer-facing channels have been relatively small scale till now given the size of the Thomson Reuters machine behind them.

23/04/2010

23/04/2010  |  Full story...

Reuters pulls plug on financial chatroom

Reuters has dropped its Americas Dealzone chatroom on Reuters Messaging, citing a lack of demand. The company said the servcie didn’t attract enough customers to sign up for the trial.
The Reuters messaging service connect clients with reporters and executives for one-on-one discussions.

01/10/2009

01/10/2009  |  Full story...

Tim Faircliff

General Manager, Reuters Media

January 2009

From May 2005 has been general manager for consumer news at Reuters.co.uk, overseeing multimedia services for the internet, interactive TV and mobiles. His role involves product development, third party content deals and sales and marketing.

Mr Faircliff has worked for Telegraph.co.uk for seven years, most recently as general manager. He is also a board member of the Association of Online Publishers (AOP) and the IDM/IAB Digital Marketing Council.

30/01/2009

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