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World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience
Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
28/03/2018 | Full story...
Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia
Burger King is taking loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency.
30/08/2017 | Full story...
Yandex pre-installs AI features into Android phones
Russian search engine Yandex has launched a number of AI-powered services as it looks to rival Google in the mobile search market.
14/10/2016 | Full story...
Global ad spend: North America and Russia drive 4.4% growth for 2016
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.
09/09/2016 | Full story...
Emerging markets power smartphone sales
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.
23/08/2016 | Full story...
Google’s Android accused of ‘monopoly’ in Russia
Russia's anti-monopoly watchdog has accused Google of abusing its dominant position in the market by forcing phone-makers to pre-install its apps on Android phones.
17/09/2015 | Full story...
European digital ad spend catching TV
Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment.
03/07/2015 | Full story...
Kaspersky becomes victim of malware that it discovered
Kaspersky has revealed that its own systems were recently compromised by hackers, meaning that the online security firm has become a victim of the very malware that it had discovered three years before.
11/06/2015 | Full story...
3M turns banners into Post-It notes
3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself.
View the case study below:
08/06/2015 | Full story...
Yandex plans browser to rival Google Chrome
Russian Internet giant Yandex has launched the new version of its Chromium-based browser offering a twist on the traditional format.
22/05/2015 | Full story...
Facebook dominates Europe social logins as Russia’s VK slips to just 1%
Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social login.
23/04/2015 | Full story...
Android faces probe in Russia after Yandex protest
Russia’s most popular search engine Yandex has asked the state anti-monopoly watchdog to investigate Google for possibly violating Russian antitrust law.
19/02/2015 | Full story...
Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.
08/12/2014 | Full story...
“The bad guys are winning at consumer’s expense”: Industry reacts to global password hack
This week, Russian hackers stole the largest known collection of emails, passwords and usernames, with the haul consisting of 1.2 billion username and password combinations, along with over half a billion email addresses. In this article, a number of key players in the security industry comment on what this means for the digital sector, and how to prevent further breaches in the future.
07/08/2014 | Full story...
Internet firms required to store data on Russia soil under new "anti-terror" law
Russia's parliament has passed a new amendment that forces Internet firms such as Facebook, Google, Skype and Twitter to physically store all electronic data involving its citizens within the country.
24/07/2014 | Full story...
Global ad trends: Digital ‘to account for third of all revenue by 2018’
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
04/06/2014 | Full story...
Samsung debuts first Tizen phone in Russia
Samsung is to launch its first smartphone powered by the Tizen operating system in Russia this summer.
02/06/2014 | Full story...
VKontakte founder fired after alleged ‘surveillance row’
The founder of Russia's biggest social networking site VKontakte has been fired following an alleged censorship and surveillance row with the Russian government, with claims that allies of President Putin have now taken over his site.
23/04/2014 | Full story...
Who won gold for social media in Sochi?
With the winter Olympics over, digital marketing software Silverpop looks back at impact social media has had on this year’s winter games in Sochi, and the opportunity this presents for marketers.
04/03/2014 | Full story...
Google and Yandex unite for real-time bidding ad scheme
Russia’s largest search engine, Yandex, has struck a real-time bidding (RTB) partnership with Google, granting its ad clients access to Google’s DoubleClick AdExchange.
28/02/2014 | Full story...
Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web connectivity and access, while Africa lags behind.
22/01/2014 | Full story...
Facebook shares data with Russian search giant Yandex
Facebook has struck a deal with Russian web giant Yandex, that will see its visitors served relevant real-time public posts from Facebook alongside their usual search results.
15/01/2014 | Full story...
24 most popular social networks in the world
This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.
21/11/2013 | Full story...
Quarter of UK retail search traffic ‘comes from overseas’
Shoppers are now ‘citizens of the world’, according to the latest stats from BRC which were released last week and show an increase of 23% in the online search for British retailers from overseas.
01/11/2013 | Full story...
Top 10 ad markets: 2015
This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list.
28/10/2013 | Full story...
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