Digital Intelligence

Entries from Digital Intelligence tagged with "sainsburys"

24 result(s) displayed (1 - 24 of 24)

Sainsbury’s uses voice response system to boost CRM

Engage Hub has signed a contract with Sainsbury’s to roll out a new Interactive Voice Response (IVR) system across the retailer’s 600 superstores.


16/01/2018  |  Full story...

Sainsbury’s spoofs Halloween with real-life trick of treat nightmare

UK supermarket chain Sainsbury’s created a special Facebook ad for Halloween night, getting plenty of views for its fun take on a real trick or treat nightmare.


01/11/2017  |  Full story...

Sainsbury’s partners Spotify for #foodancing ad campaign

Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.

20/01/2017  |  Full story...

Top 10 supermarkets on Instagram: M&S UK’s favourite

M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed.

19/12/2016  |  Full story...

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.


06/12/2016  |  Full story...

Case study: Sainsbury wakes up Mog the cat for Christmas Calamity

A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury's called upon the powers of children's writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis' festive campaign.

30/11/2015  |  Full story...

Sainsbury’s tests self-updating e-ink price labels

Sainsbury’s is trialling a new digital pricing display system that uses e-Ink technology rather than traditional paper to produce self-updating pricing tickets.

19/02/2015  |  Full story...

Top 10 most viewed YouTube UK ads in 2014: Sainsbury's beats John Lewis

Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies.

06/01/2015  |  Full story...

Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets

With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.

03/12/2014  |  Full story...

Sainsbury drops online CD, DVD and book sales for downloads

Sainsbury's is to stop selling physical entertainment products online, with an eye to switching its internet retail experience to digital downloads.

22/11/2013  |  Full story...

How mobile boosts food retailers’ reach: Top 5 UK brands

The UK’s top 5 food retailers have had mixed results from their mobile customers, with Just Eat and Tesco getting the most from smartphone users with 14% and 13% boosts in traffic respectively, according to new data.

10/07/2013  |  Full story...

Morrisons to sell food online, plans Ocado partnership

Morrisons has announced plans to sell online for the first time, as Britain's fourth biggest supermarket chain saw its profits fall in 2012.

14/03/2013  |  Full story...

Weird news: The 25 oddest digital news stories of 2012

From self-driving cars to fridge magnets that order pizza, 2012 saw more than its fair share of odd digital news stories. As part of our year in review series, we look back at the stranger side of marketing, with the 25 weirdest digital news stories of 2012.

17/12/2012  |  Full story...

Top 50 online retailers in the UK- Olympics boosts travel sites

Amazon remained top of the UK online shops during August, followed by Apple and Argos, while the Olympics boosted visits to travel sites, according to new research. The findings, from the IMRG-Experian Hitwise Hot Shops List, indicate that London 2012 Tickets was the fastest moving retailer this quarter as consumers flocked online for precious Olympics tickets. On the Beach entered the top 50 for the first time this quarter, joining 10 other travel brands who all rose in the rankings of the Hot Shops List with the exception of easyJet, which retained its previous position.

03/09/2012  |  Full story...

Amazon ecommerce sales set to overtake Walmart - Already Kindle books outsell print books in UK

Another tipping point for data about the growth of ecommerce as UK subsidiary of Amazon announces it’s selling more Kindle titles than printed books. This announcement about Amazon ecommerce sales follows expectations that Amazon total sales will overtake Walmart by 2020. Here’s why…

06/08/2012  |  Full story...

Facebook marketing: Customer service from Sainsbury’s goes viral on Facebook


In an example of how good customer service can pay dividends, Sainsbury’s response to a three-years old’s letter about renaming Tiger Bread went viral, ultimately resulting in the supermarket chain changing the name of its product in stores to ‘Giraffe Bread’. Despite being more than seven months old, the story was resurrected and has had more than 14,000 ‘shares’ on Facebook. The girl’s mother went on to upload the letters to Facebook, starting the 'Campaign to change Tiger Bread to Giraffe Bread at Sainsbury's' which went viral, registering hundred of Facebook 'likes' and comments, and nudging Sainsbury's into action.

17/06/2012  |  Full story...

Sainsbury's debuts mobile grocery shopping site

Sainsbury’s has launched a mobile version of its online grocery shopping website, letting shoppers buy all of Sainsbury’s products from their phones and handheld devices. A total of 20,000 Sainsbury’s grocery products are available on the site, including everyday food items from wines and Champagne, to household staples like bread and butter.

17/05/2012  |  Full story...

Sainsbury's renames Tiger bread to ‘Giraffe bread’ after social media buzz

Sainsbury's has bowed to a social media campaign urging the supermarket to rename its Tiger Bread to 'Giraffe Bread' on the advice of a 3-year-old girl. The new Giraffe loaves went on sale this week, eight months after toddler Lily Robinson sent a letter to the supermarket suggesting the splotches on the bloomer's crust resemble more a giraffe's pelt than that of a tiger.

02/02/2012  |  Full story...

Customer service from Sainsbury’s goes viral on Facebook

In an example of how good customer service can pay dividends, Sainsbury’s response to a three-years old’s letter about renaming Tiger Bread has gone viral. Lily Robinson, who is "age three and a half" wrote to Sainsbury's last May, even drawing a picture of her imaginary dog Beaky at the bottom.

31/01/2012  |  Full story...

Sainsbury’s expands into online downloads, buys Global Media Vault for £1m

Sainsbury’s has bought online entertainment company Global Media Vault from MBL Group for £1 million, as the UK’s third largest supermarket chain looks to offer film, game and music downloads. The acquisition will support the retailer's drive into the growing online and digital entertainment market, following the launch of the Sainsbury's Entertainment website in November 2010.


12/10/2011  |  Full story...

Top 50 online retailers in the UK

The London 2012 Ticket site has been the most popular new ecommerce site so far this year, while Tesco overtook Play to become the third most searched-for online retailer in the UK, according to new research from the IMRG and Experian Hitwise. The London 2012 Ticket site ranked 35 for May 2011 as UK internet users applied to see sporting events at next year's Olympic Games. Meanwhile, the fastest climbers year-on-year in the HOT 100 were National Express (up 23 places), Republic (+22), Bhs (+22), House of Fraser (+20), Boots (+18) and Sainsbury's (+17).


24/05/2011  |  Full story...

Top 50 UK online retailers

The latest Hot shops list, compiled by the IMRG and Hitwise, reveals the top 50 online retailers in the Uk in the run up to Chistmas. The big news is the dramatic rise of Ticketmaster UK which broke into the top 10 for the first time in Hot Shops history.

The fast movers for the quarter were Ticketmaster and GAME thanks to the announcement of the Take That 2011 tour and the release of Call of Duty: Black Ops. Boots was also among the fast movers (up 15 places) and showed strong year-on-year growth for the second consecutive quarter.


24/11/2010  |  Full story...

Yahoo ads target Nectar customers based on shopping habits

Yahoo has partnered with Nectar, Sainsbury's loyalty card scheme, to provide targeted advertising for brands. The program is called Consumer Connect, and mirrors a scheme called Consumer Direct that Yahoo has been running in the US since 2003.

The aim is to combine Yahoo's online purchasing data and Nectar's consumer spending data together to allow brands to target their digital advertising.According to reports, Cadbury has already signed up to the program, along with five more FMCG brands. 20,000 'sample' Yahoo and Nectar customers have opted to be part of the trialling of the scheme. Their buying behaviour will be measured to make sure the resulting advertising is targeted correctly.


15/02/2010  |  Full story...

Top 20 retail sites: UK

Search terms ranked by visits for the week ending 14th November 2009

Digital Strategy - Top 20 retail sites: UK. Search terms ranked by visits for the week ending 14th November 2009


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