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Entries from Digital Intelligence tagged with "salesforce"

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Salesforce expands with insurance CRM platform

Salesforce has announced new insurance-focused enhancements to its Financial Services Cloud designed to help insurers to build more personalised relationships with policyholders.


25/09/2019  |  Full story...

Salesforce links field reps with stores with new CRM tool

Salesforce has launched Consumer Goods Cloud, a new industry product that lets consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities.


17/09/2019  |  Full story...

Cognism integrates App marketplace with Salesforce

Cognism has launched Cognism for Salesforce on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in new ways.

Cognism integrates App marketplace with Salesforce

24/05/2019  |  Full story...

The trust crisis: Most people don’t believe companies have their best interests in mind

The majority (59%) of customers believe their personal information is vulnerable to a security breach, and 54% don’t believe that companies have their best interests in mind, according to new research.


11/09/2018  |  Full story...

Dropbox and Salesforce team up for productivity tools

CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.


12/03/2018  |  Full story...

Salesforce 'Einstein' AI can tell when people are angry in texts and emails

Salesforce is ramping up its artificial intelligence tools with additions to its ‘Einstein’ marketing platform for brands.


03/07/2017  |  Full story...

Which tech giants come out on top for job satisfaction? [Infographic]

Top tech companies like Google and Facebook are renowned for their modern offices, exceptional perks, and higher-than-average salaries – but does this give employees job satisfaction? A new infographic from eCardShack reveals which tech giant has the happiest workers.

30/11/2016  |  Full story...

Twitter shares dive 20% as Google and Disney back away from bids

Twitter's share price lost a fifth of its value on Thursday after rumours that Google and Disney and are backing down from making a bid for the company.


07/10/2016  |  Full story...

Disney to buy Twitter? Bidding war with Google heats up

Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.

27/09/2016  |  Full story...

Nestlé teams up with Salesforce for 'digital lab'

Nestle has opened a digital lab inside SalesForce's New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way.

08/08/2016  |  Full story...

Facebook Messenger adds Dropbox sharing and Salesforce data

Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce.

18/04/2016  |  Full story...

Google joins up analytics with '360 Suite'

Google has launched a new set of analytics tools, aimed at large firms looking to get more insights from today's multi-screen consumers, taking on the likes of Adobe, Oracle, Salesforce and even Facebook Atlas.

17/03/2016  |  Full story...

Salesforce matches CRM data to Facebook ads has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network.

24/03/2015  |  Full story...

Salesforce partners mobile messaging app LINE

Salesforce ExactTarget Marketing Cloud has teamed up with mobile messaging app LINE, providing marketers with a range of direct mobile marketing solutions for the platform for the first time.

12/06/2014  |  Full story...

Salesforce adds ‘Pinterest Insights’ for marketers

The ExactTarget Marketing Cloud from has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest.

22/05/2014  |  Full story...

IBM boosts ad tech with Silverpop acquisition

IBM has bought personalised ad technology firm Silverpop for an undisclosed sum, as the software giant looks to take on rivals such as Oracle and Salesforce in growing marketing automation sector.

11/04/2014  |  Full story...

Salesforce simplifies cloud app management with single sign on has struck a deal with ForgeRock to provide a single sign on feature, as the firm looks to simplify its customer relationship management platform.

17/10/2013  |  Full story...

Salesforce buys ExactTarget to boost marketing automation

CRM platform has bought cloud marketing suite ExactTarget, in a deal valued at $2.5 billion.

14/06/2013  |  Full story...

Klout finally debuts business tools for social media measurement

Social analytics firm Klout's is launching a new platform for businesses, looking to tap into the lucrative ‘big data’ market as brands seek a better understanding of their audiences online.

21/03/2013  |  Full story...

Facebook planning CRM tools for brands?

Facebook could be branching out from its core advertising revenues with plans to offer firms that have pages on the site with a range of ‘premium services’, such as customer relationship management (CRM) tools and search functions, according to a news report. Speaking to US TV network CNBC, Facebook Chief Operating Officer Sheryl Sandberg said that the company is looking at opportunities to sell premium services for businesses.

02/10/2012  |  Full story...

Salesforce debuts Dropbox rival ‘Chatterbox’ is preparing to roll out a competing product to popular file-sharing and online storage service Dropbox. The announcement was made by CEO Marc Benioff TechCruch’s Disrupt event, who also revealed Salesforce’s new identity management system that could rival companies like Okta.

13/09/2012  |  Full story...

Adobe takes on Salesforce with social analytics tools

Adobe has launched Adobe Social, an alalytics tool designed to helps users measure and understand the return on investment they get from their social media campaigns. Adobe Social lets marketers monitor mentions for their brand on Facebook and Twitter, find out which customers are the key influencers on each of these networks and track how much revenue is being generated from specific social media campaigns and posts.

07/09/2012  |  Full story...

Salesforce to boost social media with $800m Buddy Media buy has made a $800m bid for Buddy Media, in amove that could create the first enterprise level platform to have a fully integrated social customer relationship management (sCRM) module. The news was first reported by All Things D, which cites unnamed sources as saying the two companies have agreed to terms of the sale, though the purchase is not yet final.

06/06/2012  |  Full story...

Salesforce boosts collaboration with Stypi buy

Customer relationship management firm has bought real-time online collaboration platform company Stypi for an undisclosed sum. Stypi is described as a real-time editor that allows multiple users to make changes to a single document at the same time, by sharing the URL to the document. Users collaborate with others online to do a variety of things, including editing source code and tweaking website copy.

04/05/2012  |  Full story...

Salesforce mixes social media with CRM after Radian6 buy

Salesforce has unveiled a new social insights platform that integrates Radian6 into its core Customer Relationship Management (CRM) software. In May, cloud-based enterprise company acquired Radian6, the social media monitoring startup, for $326 million. Salesforce, which is best known for CRM or customer relationship management products, said at the time that the "hundreds of millions of conversations [Radian6 captures] every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities" will help provide its businesses with "actionable insights in real-time.”

02/12/2011  |  Full story...

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