Digital Intelligence

Entries from Digital Intelligence tagged with "screen digest"

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Mobile music ‘needs to be free’

Media analyst Screen Digest has released a report examining the market for mobile music in 27 countries worldwide, covering Europe, the US and Asia Pacific. With a number of companies now offering mobile music bundled for 'free' at point of delivery via the mobile, 'Mobile music, the end of the beginning: market assessment and forecasts', examines the different business strategies the players have adopted and forecasts the state of market in 2012. Screen Digest believes that mobile music revenues from consumer sales will have doubled from €1.6bn in 2007 to €3.2bn by 2012. Although personalisation services such as mastertones and ringback tones will still account for more than half of this sum, full track and video service revenues will have increased to 46 per cent in 2012 from 29 per cent at 2007 year end.

05/12/2008  |  Full story...

Mobile advertisers adopt rich media formats

Mobile advertising using TV, video, user-generated content, games & music formats are forecast to reach $2.79bn by 2012, according to a new report. The report, from Media Analyst Screen Digest, is entitled 'Mobile media advertising opportunities: The market for advertising on TV, video and games'. The research examines the emerging market for rich media advertising delivered to consumers via their mobile phone in the form of TV, video, games, user-generated content (UGC) and music.

29/04/2008  |  Full story...

European telcos head for new markets

Broadband connections in Central and Eastern Europe rose 44% during 2007 and three of Europe's five biggest telcos are moving in to take advantage. Research from Screen Digest shows that France Telecom, Deutsche Telekom and Spain's Telefonica all now have stakes in the region. Broadband penetration across France, Germany, Spain, Italy and the UK reached 44% at the end of 2007. In comparison penetration in Central and Eastern Europe stood at only 13%. Russia has fewer than 7% of homes connected to broadband services.
Latin America is another growth market and consumer broadband access is expected to reach 30% of homes in the next five years. Connections grew 41% during 2007 compared to 23% across the "Big Five" West European countries. Telefonica is the leading European operator working in Latin America with stakes in Argentina, Brazil, Chile, Peru and Colombia.
Screen Digest:, 22/01/2008


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