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Entries from Digital Intelligence tagged with "search"

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Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign

Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.


23/08/2017  |  Full story...

Quora: Wisdom in the social crowd [INFOGRAPHIC]

Seven years on from its launch, Quora has lead the way in crowd-sourced answers to tricky questions. This infographic from agency Fullestop looks at Quora’s timeline and its demographics.

14/08/2017  |  Full story...

Google Play starts downranking poor quality apps

Google Play has started down ranking poorly performing apps, making them harder to find on the app store.

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08/08/2017  |  Full story...

Apple interview: The future of app advertising

Todd Teresi, Apple VP of Advertising Platforms, has outlined some of the company's advertising and analytics plans during an in-depth keynote Q&A session at the Postback conference in Seattle last week.

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01/08/2017  |  Full story...

Google homepage gets personalised revamp

Google's homepage is undergoing the biggest overhaul in its 20 year history, as the web giant aims to offer users a more personalised experience.

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31/07/2017  |  Full story...

UK ad spend trends: Mobile drives digital past £10bn

Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research.

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24/07/2017  |  Full story...

Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.

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14/07/2017  |  Full story...

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches

Every day staples such as milk and bread, are now among the most searched for online terms - amassing nearly 1.5million searches with leading UK retailers, according to new research.

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14/07/2017  |  Full story...

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.

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12/07/2017  |  Full story...

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.

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12/07/2017  |  Full story...

Apple beats Samsung in UK paid search advertising

Apple is outperforming Samsung when it comes to paid search advertising, with retailers spending over £8.5m on iPhone related search terms according to new research.

06/07/2017  |  Full story...

Europe digital trends: Online ad spend extends lead over TV

Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.

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30/06/2017  |  Full story...

Voice takes off: 42% of Brits “using voice search daily”

There is a big appetite for voice search in the UK, with 42% of new adopters now using voice commands daily, compared to 25% four years ago, according to new research from Google.

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28/06/2017  |  Full story...

Google fined record £2bn for shopping service search "bias"

The European Commission has forced Google to pay a record fine of £2.1bn (€2.42bn) for abusing its dominance as a search engine.

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27/06/2017  |  Full story...

UK choosing politicians for personality- Hitwise

With election campaigns entering their final moments, and parties desperately trying to convince undecided voters, Hitwise has provided insight into the enduring importance of leadership and personality in British politics.

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08/06/2017  |  Full story...

Google AI means finance brands need smarter SEO strategies

Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report.

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08/06/2017  |  Full story...

May Vs. Corbyn: Who is the most searched for UK politician?

Ahead of the UK snap election tomorrow, research reveals that Labour’s Jeremy Corbyn was the most searched political leader online in the UK, accounting for 50.27% of all searches in Britain, with Theresa May coming in second with 36.14% of searches.

07/06/2017  |  Full story...

Siri in your living room: Apple unveils $349 HomePod

Apple is taking on Amazon's Echo and Google Home with a voice-activated $349 speaker called the HomePod.


06/06/2017  |  Full story...

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’.

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24/05/2017  |  Full story...

Google revamps AdSense: More transparent rules for publishers

Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption.

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16/05/2017  |  Full story...

Google makes bid for TV planning industry: DoubleClick now includes commercials

Google is making traditional TV ad inventory available to buy in DoubleClick Bid Manager.

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25/04/2017  |  Full story...

Google building own ad blocker software to take on rivals

Google is reportedly developing its own ad blocking software that will be part of the Chrome web browser, as the web giant looks to tackle to rise of ad filtering software.

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24/04/2017  |  Full story...

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

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19/04/2017  |  Full story...

Google Image Search app gets “similar items” shopping suggestions

The Google Image Search app for Android is getting a new “similar items” feature offering users a selection of products to buy related to their search.

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13/04/2017  |  Full story...

The top 20 most visible paid search advertisers in Google US

Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.

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12/04/2017  |  Full story...

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