Digital Intelligence

Entries from Digital Intelligence tagged with "search"

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Paid for or natural? Amazon quizzed by US Senators over 'Choice' label

Two US senators have asked Amazon Chief Executive Jeff Bezos how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”

Paid for or natural? Amazon quizzed by US Senators over 'Choice' label
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14/08/2019  |  Full story...

Third of UK smart speaker owners ‘engaging with brands’

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

Third of UK smart speaker owners ‘engaging with brands’

09/08/2019  |  Full story...

Apple and Google stop employees from playing back voice recordings

Google and Apple are suspending some of their voice data-review practices, after it was revealed that both firms allow humans to listen to private conversations on smart speakers and voice apps.

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06/08/2019  |  Full story...

40% ad spend increase recorded in ecommerce advertising

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.

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02/08/2019  |  Full story...

TV analytics trends: Advertisers now opting for daytime slots over primetime

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.

TV analytics trends: Advertisers now opting for daytime slots over primetime

31/07/2019  |  Full story...

Facebook extends search ad test to more brands

Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.

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30/07/2019  |  Full story...

Google launches shopping platform to take on Amazon

Google has debuted its new shopping platform in partnership with select retailers, offering personalised recommendations based on their browsing habits.

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23/07/2019  |  Full story...

IPA Bellwether: UK ad budgets flatline amid political uncertainly

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.

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18/07/2019  |  Full story...

'Blazing rows and bedroom chatter': Google smart speaker recordings leaked

Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.

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15/07/2019  |  Full story...

Global marketing body WFA launches ‘Voice Coalition’

The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.

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19/06/2019  |  Full story...

Yext offers ‘Brand Verified Answers’ in search listings

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

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07/06/2019  |  Full story...

TV remains largest UK advertising channel for automotive brands

TV remains largest UK advertising channel for automotive brands

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

21/05/2019  |  Full story...

SEO trends: Page speed and new web tech boosts Google rankings

SEO trends: Page speed and new web tech boosts Google rankings

Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.

17/05/2019  |  Full story...

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

16/05/2019  |  Full story...

Google offers retailers tips and stats with ‘Grow My Store’

Google has launched a new tool to help retailers improve their customers’ online and omnichannel experiences called ‘Grow My Store’

15/05/2019  |  Full story...

Voice search trends: 17% shop using Echo or Google Home

Just 17% of online shoppers make frequent purchases via voice while 63% are compelled to click from social media.

Voice search trends: 17% shop using Echo or Google Home

09/05/2019  |  Full story...

SEOmonitor launches free keyword insights tool

A new SEO research tool has been launched, allowing digital marketers to gain in-depth keyword insights for free.

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03/05/2019  |  Full story...

Digital drives UK ad spend to record levels: VOD, social and search lead way

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

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30/04/2019  |  Full story...

Alphabet revenue disappoints as YouTube ad sales fall

Google's parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

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30/04/2019  |  Full story...

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

26/04/2019  |  Full story...

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics.

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

15/04/2019  |  Full story...

Most small firms now confident in SEO (but it may be misplaced)

78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report.

Most small firms now confident in SEO (but it may be misplaced)

12/04/2019  |  Full story...

Google Maps opens to ads: more sponsored listings and 'suggested locations'

Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.

Google Maps opens to ads: more sponsored listings and 'suggested locations'

11/04/2019  |  Full story...

The rise of voice: 22% speaking to their video devices

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.

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03/04/2019  |  Full story...

Winners and losers of Google's search update: ‘User Signals’ and trusted brands grow in importance

The first major Google algorithm update of 2019 has caused major upheaval in the global search results. Searchmetrics has conducted an analysis of the types of sites that have been affected and why.

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22/03/2019  |  Full story...

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