Digital Intelligence

Entries from Digital Intelligence tagged with "search"

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Heatwave holidays: Google searches for Cornish holidays soar 363%

During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research.

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15/08/2018  |  Full story...

43% of Brits ‘now own at least one smart home device’

Over two-fifths (43%) of Brits now own at least one smart product in their home, with security systems most appealing, according to a new survey looking into attitudes towards IoT technology in 2018.

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13/08/2018  |  Full story...

Most Brits prefer to ‘self discover’ new brands rather than via advertising

People are now less inclined to trust messages that are delivered via push advertising than in the past, preferring to discover new products themselves; favouring ‘pull’ channels such as a friend’s recommendation, browsing in store or an online search, according to a new study.

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06/08/2018  |  Full story...

Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’

Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers which appear in more than a quarter (27%) of finance-related searches, providing immediate answers to searchers’ financial questions.

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03/08/2018  |  Full story...

1,100% increase in searches for "What jobs will be replaced by robots?"

Internet searches are showing a growing fear among people that fear robots will negatively transform the workplace.

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03/08/2018  |  Full story...

Goggle planning censored search engine in China?

Google is reportedly working on a censored version of its search engine in a bid to get round its ban in China.

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03/08/2018  |  Full story...

Path to purchase: Cautious consumers costing retailers

Consumers spend nearly a year of their lives agonising over whether to part with their cash, according to new research.

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31/07/2018  |  Full story...

Voice search trends: Marketing gap between awareness and action 

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research.

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26/07/2018  |  Full story...

Google gets surprise profit boost despite $5bn monopoly fine

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

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24/07/2018  |  Full story...

Google takes AI-powered job search service to UK

Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they're looking for a new role.

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18/07/2018  |  Full story...

Ecommerce search trends: 51% start their online shopping journey on Amazon

Consumers tend to purchase where they search with 51% of consumers starting their online shopping journey on Amazon, as the online retailer dominates over Google, according to new research.

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17/07/2018  |  Full story...

Asos, New Look, Topshop and Boohoo top list of the UK’s most popular fashion brands

The Swedish clothing giant, H&M, tops the list of the world's most popular brands, followed by Zara and Adidas according to internet search data.

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13/07/2018  |  Full story...

Google gives advertisers new AI-powered ad tools

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

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12/07/2018  |  Full story...

Online travel trends: Amsterdam top search destination

Amsterdam tops the list when Brits are looking to book flights and hotels online, according to new research.

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09/07/2018  |  Full story...

Retailers boost investment in machine learning and voice search to improve digital marketing

A significant number of retailers plan to invest in transformative technology including machine learning and voice search to enhance their digital marketing campaigns, according to new research.

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04/07/2018  |  Full story...

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”)

Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

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29/06/2018  |  Full story...

Innovation Lions Winner: Google Assistant bridges digital divide in Colombia with ‘My Line’

MyLine, a project by MullenLowe SSP3 in Bogota that gave people in remote areas access to online services using a landline, has won the Innovation Lions Grand Prix at Cannes.

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25/06/2018  |  Full story...

Search trends: How Page 1 of Google has changed for travel brands

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research.

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21/06/2018  |  Full story...

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

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20/06/2018  |  Full story...

Voice technology: Business use to triple over next year

The vast majority (85%) of businesses will use voice technology – such as Amazon’s Alexa or Microsoft’s Cortana voice-activated assistants - to communicate with customers within the next year according to research.

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14/06/2018  |  Full story...

Carrefour and Google team up for voice shopping in France

Carrefour and Google have partnered for three digital shopping initiatives, including voice search, cloud computing and AI.

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12/06/2018  |  Full story...

Booking.com leads the big spenders for PPC in the travel sector

Booking.com was the biggest spending travel website for search advertising in Q1 this year, while TripAdvisor took the top spot for organic search, according to new research.

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08/06/2018  |  Full story...

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...

Momondo, Skyscanner and Kiwi agree deal with TravelFree for commission free offers and error fares

TravelFree.info, the new website that lists the cheapest deals on budget flights, hotels, buses and cruises, has secured partnerships with Momondo, Skyscanner and Kiwi as it extends its portfolio of discounted offers to global travellers leaving from European destinations.

29/05/2018  |  Full story...

UK's most Googled Royal Wedding questions

With the Royal Wedding just days away, Hitwise, the UK’s leading online behavioural insights provider, has investigated the most popular questions and searches the UK has ahead of the royal weekend.

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15/05/2018  |  Full story...

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