Digital Intelligence

Entries from Digital Intelligence tagged with "search"

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Most Brits start online journey with search (but many don’t trust results)

Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.

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27/09/2019  |  Full story...

Right to be forgotten: Google wins court battle to keep it EU-only

Google will not have to adhere to a 'right to be forgotten' law outside Europe, according to a new ruling in court this week.

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24/09/2019  |  Full story...

Google debuts first ever B2B search campaign with ‘Find What Matters’ ads

Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.

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03/09/2019  |  Full story...

SmartSearch picks Epiphany to manage PPC and SEO activity

Anti-money laundering (AML) pioneers SmartSearch has appointed Epiphany, a Jaywing agency, to manage and grow their SEO and PPC activity.

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30/08/2019  |  Full story...

'Worrying lack of forecasting support' for SEOs

One in three search specialists feel they do not receive enough support to accurately forecast SEO, according to a new industry survey.

'Worrying lack of forecasting support' for SEOs

22/08/2019  |  Full story...

Holiday search trends: What Brits look for before they book

Brits take the equivalent of 1.5 working days researching their next holiday, and Millennials take the longest to plan, according to new research.

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19/08/2019  |  Full story...

Paid for or natural? Amazon quizzed by US Senators over 'Choice' label

Two US senators have asked Amazon Chief Executive Jeff Bezos how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”

Paid for or natural? Amazon quizzed by US Senators over 'Choice' label
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14/08/2019  |  Full story...

Third of UK smart speaker owners ‘engaging with brands’

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

Third of UK smart speaker owners ‘engaging with brands’

09/08/2019  |  Full story...

Apple and Google stop employees from playing back voice recordings

Google and Apple are suspending some of their voice data-review practices, after it was revealed that both firms allow humans to listen to private conversations on smart speakers and voice apps.

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06/08/2019  |  Full story...

40% ad spend increase recorded in ecommerce advertising

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.

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02/08/2019  |  Full story...

TV analytics trends: Advertisers now opting for daytime slots over primetime

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.

TV analytics trends: Advertisers now opting for daytime slots over primetime

31/07/2019  |  Full story...

Facebook extends search ad test to more brands

Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.

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30/07/2019  |  Full story...

Google launches shopping platform to take on Amazon

Google has debuted its new shopping platform in partnership with select retailers, offering personalised recommendations based on their browsing habits.

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23/07/2019  |  Full story...

IPA Bellwether: UK ad budgets flatline amid political uncertainly

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.

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18/07/2019  |  Full story...

'Blazing rows and bedroom chatter': Google smart speaker recordings leaked

Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.

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15/07/2019  |  Full story...

Global marketing body WFA launches ‘Voice Coalition’

The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.

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19/06/2019  |  Full story...

Yext offers ‘Brand Verified Answers’ in search listings

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

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07/06/2019  |  Full story...

TV remains largest UK advertising channel for automotive brands

TV remains largest UK advertising channel for automotive brands

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

21/05/2019  |  Full story...

SEO trends: Page speed and new web tech boosts Google rankings

SEO trends: Page speed and new web tech boosts Google rankings

Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.

17/05/2019  |  Full story...

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

16/05/2019  |  Full story...

Google offers retailers tips and stats with ‘Grow My Store’

Google has launched a new tool to help retailers improve their customers’ online and omnichannel experiences called ‘Grow My Store’

15/05/2019  |  Full story...

Voice search trends: 17% shop using Echo or Google Home

Just 17% of online shoppers make frequent purchases via voice while 63% are compelled to click from social media.

Voice search trends: 17% shop using Echo or Google Home

09/05/2019  |  Full story...

SEOmonitor launches free keyword insights tool

A new SEO research tool has been launched, allowing digital marketers to gain in-depth keyword insights for free.

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03/05/2019  |  Full story...

Digital drives UK ad spend to record levels: VOD, social and search lead way

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

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30/04/2019  |  Full story...

Alphabet revenue disappoints as YouTube ad sales fall

Google's parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

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30/04/2019  |  Full story...

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