Digital Intelligence

Entries from Digital Intelligence tagged with "search"

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Google shopping search trends: Amazon and Etsy big winners in US

Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.

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04/02/2019  |  Full story...

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search

Google’s love video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.

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28/01/2019  |  Full story...

IPA Bellwether: UK marketing budgets flatline as Brexit bites

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

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16/01/2019  |  Full story...

Google adds activity cards to users’ browsing history

Google is making it easier for users to continue their old searches by adding activity cards.

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14/01/2019  |  Full story...

Brits ‘more interested in Love Island than Brexit’

Love Island generated more interest online than Brexit, the Royal Wedding and the World Cup during 2018, according to new data.

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09/01/2019  |  Full story...

Secrets for digital marketing success in the travel sector

A new report published by Zazzle Media has revealed the keys to gaining organic search visibility in the travel market, one of the largest sectors in the UK.

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07/01/2019  |  Full story...

Paid search ad trends: What gets people clicking?

Internet users are getting more savvy to SEM tactics, with most confident they can recognise paid search ads, and 75% say the ads make it easier to find the information they are looking for, according to new research.

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07/01/2019  |  Full story...

2018 in images: Shutterstock reveals most search for photos

With 2018 now at an end, Shutterstock looks back on the year's most searched for names and events around the globe.

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03/01/2019  |  Full story...

Amazon 'has become it's own search engine': More shoppers start journey on retailer's site

Amazon has become its very own search engine, seeing a 24% increase in people beginning their browsing on the ecommerce giant’s website resulting in better conversion rates and more exclusive buyers than the industry standard, according to new research.

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10/12/2018  |  Full story...

Disney and Google expand strategic relationship

Google and Disney have announced a new global strategic relationship that will see Disney bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform.

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03/12/2018  |  Full story...

Google’s new ‘zero results’ gamble: What does it mean for content marketing?

After this week’s news that Google has actually launched zero search results for time, conversions and maths, Nathan Abbott, Content Manager at by Kaizen has conducted some research into what this means for the content marketing industry.

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30/11/2018  |  Full story...

60% of searches for Black Friday sales ‘made on Thursday night’

There was a wave of pre-Black Friday night-time surfers, with most search queries (60%) for Black Friday sales actually occurring between 10pm-12am on Thursday 22nd November, according to new research.

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27/11/2018  |  Full story...

Google boosts high street with stock search tool

Google has teamed up with retail tech start-up NearSt to let shoppers to get information about specific product availability at shops nearby.

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20/11/2018  |  Full story...

70% of consumers have yet to act on voice search results alone

Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research.

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08/11/2018  |  Full story...

40% of consumers ‘struggle to differentiate between brands’ when shopping online

While online sales continue to grow, people still find the digital shopping experience lacking - with four-in-ten (40%) consumers saying they’re unable to differentiate between one online brand and another, according to new research.

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07/11/2018  |  Full story...

The future is female: Younger people prefer assistance from women's voices

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35.

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31/10/2018  |  Full story...

Search data reveals growing business concerns over Brexit

Spikes in searches for business-related Brexit issues coincide with key political landmarks such as the triggering of article 50 and the Prime Minister’s calls for a post-Brexit transition period, according to new research.

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31/10/2018  |  Full story...

Halloween hype: Online searches up 40% for 'third largest seasonal shopping event'

UK shopper traffic is expected to rise by 4% on the daily average on Halloween, according tone research, as UK consumers embrace the festival and it becomes an established retail event.

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30/10/2018  |  Full story...

Instagram ad spend growing 3 times faster than Facebook- report

Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.

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22/10/2018  |  Full story...

Google forced to drop pre-loaded apps on Android

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

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19/10/2018  |  Full story...

Just 1 in 10 online shoppers visit a brand’s website when searching for products

Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research.

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18/10/2018  |  Full story...

Search trends: Google now wants brands to get niche-specific

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

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18/10/2018  |  Full story...

Search trends: Most popular car brands in the world

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.

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15/10/2018  |  Full story...

UK digital adspend rises 15% to £6.36bn

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

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12/10/2018  |  Full story...

Google metrics: YouTube and display ads get MRC approval

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

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04/10/2018  |  Full story...

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