Digital Intelligence

Entries from Digital Intelligence tagged with "search"

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Search marketing trends in the finance sector: Agile customer experience secret to success

With digital transformation of the finance sector continuing to take form, consumer demand for more intuitive, highly-customied online experiences is at an all-time high.

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05/12/2019  |  Full story...

Google co-founders Larry Page and Sergey Brin step down

Google co-founders Larry Page and Sergey Brin are stepping down from their roles within parent company Alphabet.

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04/12/2019  |  Full story...

Google expands Duplex to web: Voice assistant can now buy you movie tickets

Google is expanding its Duplex service, moving "beyond voice” and coming to the web, letting users buy movie tickets with a few commands.

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25/11/2019  |  Full story...

Generating new customers ‘biggest concern for UK SMEs’

A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.

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15/11/2019  |  Full story...

Yext and Nextdoor team up for verified business listings

Yext has announced a new global integration with Nextdoor, a social network for neighbourhoods, to enable businesses using Yext to publish facts about themselves to their Nextdoor Business Pages.

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15/11/2019  |  Full story...

UK brands soar in popularity among international holiday shoppers

Almost half (45%) of international gift shoppers are looking to the purchase from the UK this year, according to new research.

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04/11/2019  |  Full story...

Yext launches AI-Search product for brand websites

Yext has launched an AI-based search product for business websites – ‘Yext Answers’ to help brands answer customer questions with brand verified answers.

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30/10/2019  |  Full story...

UK adspend forecast to grow 5% following search boost

UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.

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29/10/2019  |  Full story...

SEO budgets fall as marketers want clearer guidelines

The budget for SEO in the average marketing team has dropped by 5% in 2019 compared to those in 2018, with 60% of marketers admitting that resource and a lack of available spend are the main reasons for a lack of investment in organic search activity, according to new research.

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22/10/2019  |  Full story...

Most Brits start online journey with search (but many don’t trust results)

Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.

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27/09/2019  |  Full story...

Right to be forgotten: Google wins court battle to keep it EU-only

Google will not have to adhere to a 'right to be forgotten' law outside Europe, according to a new ruling in court this week.

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24/09/2019  |  Full story...

Google debuts first ever B2B search campaign with ‘Find What Matters’ ads

Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.

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03/09/2019  |  Full story...

SmartSearch picks Epiphany to manage PPC and SEO activity

Anti-money laundering (AML) pioneers SmartSearch has appointed Epiphany, a Jaywing agency, to manage and grow their SEO and PPC activity.

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30/08/2019  |  Full story...

'Worrying lack of forecasting support' for SEOs

One in three search specialists feel they do not receive enough support to accurately forecast SEO, according to a new industry survey.

'Worrying lack of forecasting support' for SEOs

22/08/2019  |  Full story...

Holiday search trends: What Brits look for before they book

Brits take the equivalent of 1.5 working days researching their next holiday, and Millennials take the longest to plan, according to new research.

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19/08/2019  |  Full story...

Paid for or natural? Amazon quizzed by US Senators over 'Choice' label

Two US senators have asked Amazon Chief Executive Jeff Bezos how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”

Paid for or natural? Amazon quizzed by US Senators over 'Choice' label
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14/08/2019  |  Full story...

Third of UK smart speaker owners ‘engaging with brands’

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

Third of UK smart speaker owners ‘engaging with brands’

09/08/2019  |  Full story...

Apple and Google stop employees from playing back voice recordings

Google and Apple are suspending some of their voice data-review practices, after it was revealed that both firms allow humans to listen to private conversations on smart speakers and voice apps.

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06/08/2019  |  Full story...

40% ad spend increase recorded in ecommerce advertising

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.

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02/08/2019  |  Full story...

TV analytics trends: Advertisers now opting for daytime slots over primetime

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.

TV analytics trends: Advertisers now opting for daytime slots over primetime

31/07/2019  |  Full story...

Facebook extends search ad test to more brands

Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.

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30/07/2019  |  Full story...

Google launches shopping platform to take on Amazon

Google has debuted its new shopping platform in partnership with select retailers, offering personalised recommendations based on their browsing habits.

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23/07/2019  |  Full story...

IPA Bellwether: UK ad budgets flatline amid political uncertainly

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.

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18/07/2019  |  Full story...

'Blazing rows and bedroom chatter': Google smart speaker recordings leaked

Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.

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15/07/2019  |  Full story...

Global marketing body WFA launches ‘Voice Coalition’

The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.

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19/06/2019  |  Full story...

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