Digital Intelligence

Entries from Digital Intelligence tagged with "search"

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Google forced to drop pre-loaded apps on Android

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

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19/10/2018  |  Full story...

Just 1 in 10 online shoppers visit a brand’s website when searching for products

Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research.

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18/10/2018  |  Full story...

Search trends: Google now wants brands to get niche-specific

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

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18/10/2018  |  Full story...

Search trends: Most popular car brands in the world

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.

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15/10/2018  |  Full story...

UK digital adspend rises 15% to £6.36bn

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

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12/10/2018  |  Full story...

Google metrics: YouTube and display ads get MRC approval

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

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04/10/2018  |  Full story...

SEO enters the mainstream: key factor for most marketing strategies

A growing number of marketers believe SEO to be a key factor to the success of their efforts, according to new research.

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03/10/2018  |  Full story...

Top ecommerce fashion sites in 2018

With London Fashion Week behind us, trends data provider SEMrush crunched online fashion search data to uncover online shopping trends and the most popular ecommerce sites in terms of fashion sales, over the past year.

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02/10/2018  |  Full story...

Content discovery ‘key to achieving customer satisfaction’

Just 7% of global consumers rely primarily on content recommendations by their TV, but this market is set to boom. IHS Markit analyst Maria Rua Aguete offers an insight into TV content discovery trends.

26/09/2018  |  Full story...

Search and social to drive 67% of adspend growth by 2020

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.

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25/09/2018  |  Full story...

Kelkoo strikes Google Shopping Ads partnership

Kelkoo has become a premium partner with Google Shopping Ads, which it claims will offer retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping.

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11/09/2018  |  Full story...

Google launches machine learning tool Smart Campaigns across UK

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.

10/09/2018  |  Full story...

Argos teams with Google Home for voice shopping

Argos has launched a voice shopping service, letting people sell and reserve its products through Google Home.

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10/09/2018  |  Full story...

Brits turn to Google for advice on how to cope with the UK heatwave

The 2018 UK summer heatwave saw millions of Britons struggling to cope with the extended period of intense heat, with temperatures in some regions of the country exceeding 35℃, with many turning to Google to find ways to make the most of (or avoid) the heat.

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05/09/2018  |  Full story...

Two years on ‘What is Brexit?’ still googled 6,800 times a month

'What is Brexit’ was still googled an average of 6,800 times a month in the first half of 2018, while many are swotting up on searches for ‘British Citizenship test’, according to new research.

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30/08/2018  |  Full story...

Baidu warns Google “the world is now copying from China”

Chinese search giant Baidu has issued a warning to Google, claiming to be the new search trendsetter, following the US-firms plans to re-enter the China with a ‘censored’ search engine.

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28/08/2018  |  Full story...

Yandex “in talks with Russian retail stores about new smartphone launch”

Russian search giant Yandex is in talks with Russian retail stores about the sale of its rumoured smartphone, according to the newspaper Vedomosti.

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28/08/2018  |  Full story...

Heatwave holidays: Google searches for Cornish holidays soar 363%

During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research.

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15/08/2018  |  Full story...

43% of Brits ‘now own at least one smart home device’

Over two-fifths (43%) of Brits now own at least one smart product in their home, with security systems most appealing, according to a new survey looking into attitudes towards IoT technology in 2018.

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13/08/2018  |  Full story...

Most Brits prefer to ‘self discover’ new brands rather than via advertising

People are now less inclined to trust messages that are delivered via push advertising than in the past, preferring to discover new products themselves; favouring ‘pull’ channels such as a friend’s recommendation, browsing in store or an online search, according to a new study.

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06/08/2018  |  Full story...

Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’

Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers which appear in more than a quarter (27%) of finance-related searches, providing immediate answers to searchers’ financial questions.

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03/08/2018  |  Full story...

1,100% increase in searches for "What jobs will be replaced by robots?"

Internet searches are showing a growing fear among people that fear robots will negatively transform the workplace.

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03/08/2018  |  Full story...

Goggle planning censored search engine in China?

Google is reportedly working on a censored version of its search engine in a bid to get round its ban in China.

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03/08/2018  |  Full story...

Path to purchase: Cautious consumers costing retailers

Consumers spend nearly a year of their lives agonising over whether to part with their cash, according to new research.

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31/07/2018  |  Full story...

Voice search trends: Marketing gap between awareness and action 

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research.

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26/07/2018  |  Full story...

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