Digital Intelligence

Entries from Digital Intelligence tagged with "seesaw"

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SeeSaw video-on-demand site shuts down after 2 years

UK TV-on-demand website SeeSaw, has been closed down afer failing to renew content licenses. The website had been online less than two years, offering content from BBC Worldwide, Channel 4, Channel Five and several production companies. A group of investors led by Criterion Capital Partners took a majority stake in the business in July. CCP also owns the social network Bebo.


31/10/2011  |  Full story...

SeeSaw loses Channel 4 content

Criterion Capital Partners, the new owner of SeeSaw, has lost a key content deal with Channel 4. The loss means popular shows such as The Inbetweeners and Peep Show are no longer available on the online TV service. Criterion Capital Partners, which also bought former AOL asset Bebo, took a 75 per cent stake in SeeSaw from owner Arqiva in July.


05/09/2011  |  Full story...

Sony rejects YouView deal for Bravia TVs

The YouView internet TV project has hit another hurdle after Sony revealed they will not have the service on their Bravia range of connected TV sets. The BBC backed internet TV platform has been beset with delays and the loss of Thomson owned, Technicolor set-top box which jumped the YouView ship back in May.

It still leaves the project with several device manufacturers that are committed to the IPTV system in Huawei, Manhattan, Pace, Vestel, Cisco and Humax. YouView is comprised of six partners, the BBC, ITV, Channel 4, Five, BT, TalkTalk and Arqiva.


12/07/2011  |  Full story...

‘PC Dinner’ replacing ‘TV Dinner’: Which shows are most popular?

The traditional TV dinner is being replaced by the PC dinner, as UK households across Britain watch TV online when eating , with Come Dine with Me proving to be the most popular choice of show, according to new data.


08/03/2011  |  Full story...

Digital Intelligence November 2010

Digital Strategy data - Digital Intelligence November 2010

Get set for another online retail record-breaker: next Monday is 'Mega-Monday' when online stores hit meltdown in the shopping frenzy. £6.4bn is the UK forecast for December, with over £20m/hr spent on Monday. Recessionary 2009 saw a 25% leap on 2008 for total online sales (here in the UK) so expect similar this year. Christmas retail triggered a frenzy of last minute traffic grabbing with Search Ad Buys pushing bid prices up and squeezing retail margins - left me thinking that smarter SEO strategies in the summer could have saved a few million dollars on paid ads. All too common to see firefighting rather than getting the strategy in place at the start.

For 2011 we're encouraging consumer brands to evaluate greater roles for marketing through gaming, so we've included video games and console platform sales in the US. And this edition also covers top sites in Russia, Mobile Phone Moms in the US, Finance and Retailer sites in the UK because that's what brands asked us for.

Read November 2010

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SeeSaw offers ad-free viewing for 99p

Online video service SeeSaw has launched a new “NonStop” feature, giving viewers the choice to either watch their programmes free with adverts or pay a small fee to enjoy uninterrupted viewing. The service will launch for an introductory price of 99p until 31st of December, going up to its standard price of £2.99 per month thereafter.

The move will see SeeSaw become the only online viewing platform to offer 4oD and Demand Five content without ads. Driven by customer research, NonStop was crafted to give Seesaw users flexibility to either watch their favourite content free with ads or pay a small fee to enjoy the experience uninterrupted.


29/11/2010  |  Full story...

SeeSaw ‘Ad Selector’ lets viewers choose preferred advert from brands

Online video site SeeSaw has launched a new ad tool Ad Selector, that lets users choose which video ad they want to watch prior to streaming programmes.The move comes as a result of a partnership with technology company Brainient.

The Ad Selector format will offer SeeSaw viewers the opportunity to choose from three separate advertisements. This gives brands the opportunity to target viewers with a choice of tailored advertisements.


25/11/2010  |  Full story...

SeeSaw offers online TV rentals from 99p

Online TV catch-up service SeeSaw has announced that it is now possible to rent shows, such as Lost and Top Gear, through their site. The company has offered free programmes on the web since it's launch in February. This will be the first time users have been able to pay to access premium content. Shows available initially include a mix of the old and new, from Spooks to Fawlty Towers, and Gavin and Stacey to Only Fools and Horses.

SeeSaw has also struck deals with several large US TV networks such as MTV & Comedy Central, which means that American shows such as South Park will also be available. SeeSaw will be charging between 99p and £1.19 per individual episode, with whole series set to range between £3.99 and £17.99.


21/05/2010  |  Full story...

SeeSaw begins $5m ad campaign

UK video-on-demand service SeeSaw has started its launch campaign, worth £5m, beginning with 10 second commercial. The campaign will start with a series of ten-second teaser ads across Channel 4's portfolio of TV services, expanding to run on ITV, Channel Five, digital multichannel stations and high-traffic websites.

SeeSaw has signed advertising agency Fallon to develop the series of three teaser commercials, which feature the SeeSaw logo acting out scenes of romance, comedy and action. The campaign also introduces the service's strapline, "If you love TV,".


01/03/2010  |  Full story...

SeeSaw launches TV site in UK

SeeSaw, a free online aggregation service offering a selection of UK broadcasters’ content, has launched after completing beta tests. So far, SeeSaw has signed content partnership deals with BBC Worldwide, Channel 4, Five and several major independent production companies. However, the company could not ink a deal with ITV.

SeeSaw is completely funded by advertising with Ikea and Kraft among the advertisers that have already signed up. The service has been trialled by 20,000 people during its beta phase. It will go live with over 3,000 hours of content. SeeSaw's owner Arquiva hopes to cash in on the growing trend of viewers watching back catalogue shows online via each broadcaster's own website.


18/02/2010  |  Full story...

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