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Selfridges debuts first-ever augmented reality window display

Selfridges is to display an augmented reality promotion in its London Oxford street store, showcasing the Tissot luxury watch brands. The display has been created by Holition, a 3D augmented luxury retail brand technology provider. The campaign will promote Tissot’s new Touch collection of watches.

The two week interactive touch screen window display will feature at Selfridges department store on London’s Oxford Street, one of the highest footfall areas in London. From this week consumers will be able to virtually `try on` a 3D watch and interact with the innovative features of the entire Tissot Touch range without even entering the store.


14/05/2010  |  Full story...

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