Digital Intelligence

Entries from Digital Intelligence tagged with "seo"

25 result(s) displayed (1 - 25 of 94)

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Google Play starts downranking poor quality apps

Google Play has started down ranking poorly performing apps, making them harder to find on the app store.

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08/08/2017  |  Full story...

Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.

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14/07/2017  |  Full story...

Google AI means finance brands need smarter SEO strategies

Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report.

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08/06/2017  |  Full story...

The top 20 most visible paid search advertisers in Google US

Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.

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12/04/2017  |  Full story...

Key tricks for retailers winning in SEO: Google’s top search ranking factors for ecommerce

For websites selling straight off the screen, a well-structured site, with high checkout buttons and fewer ads are likely to get ranked higher on Google.

16/02/2017  |  Full story...

Google search results: Pinterest and Facebook “biggest gainers” while publisher rankings slump

Content from social platforms such as Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during the last year, while online publications saw a major decline, according to new research.

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25/01/2017  |  Full story...

Google AI “makes search results more relevant than ever”

Think that artificial intelligence is years away from affecting you? Think again: you’re already using it daily. Google’s use of machine learning and artificial intelligence to better understand people’s search intentions (and get the most relevant results) is paying off in a big way, according to new research.

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15/12/2016  |  Full story...

Search trends in 2016: Google results pages showing fewer organic results (but more app links)

The first page of Google’s search results now displays fewer organic results, with around 8.5 links instead of the 10 it used to traditionally show, according to new research.

07/10/2016  |  Full story...

Negative SEO: Many UK firms ‘prepared to illegally sabotage competitors' search rankings’- study

How far would most small businesses go to beat their competition online? A new study has revealed the shocking (and illegal) lengths some would go to sabotage competitors’ search rankings.

18/05/2016  |  Full story...

Blue or black? Google search links could soon change colour

Google is currently testing a colour change for its search results, moving from the iconic blue links to a more monochrome black… and some users aren’t happy.

10/05/2016  |  Full story...

Google search shake-up: Economist, New Yorker and Time drop down rankings

Major websites including The Atlantic, GQ, New Yorker, Economist and Time have all fallen victim to recent updates to Google's core search algorithm, with their web pages no longer featuring as prominently as the search giants rankings, according to new research.

18/01/2016  |  Full story...

Search marketing trends in 2015: Mobilegeddon strikes as smartphone searches overtake PCs

Nine months on from Google's 'mobilegeddon', marketers are adjusting to a world where more searches are conducted on smartphones than PCs. As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, including Facebook opening up posts to search, Google and Twitter's reunion and the rise of voice assistants.

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07/12/2015  |  Full story...

Picking an SEO agency: Personal referrals drive nearly half of selections

Referrals are leading driver of hiring decisions for search engine optimization (SEO) companies, but do not always produce good results, according to new research.

28/08/2015  |  Full story...

Search ranking factors in 2015: Quality rules as keywords and link building drops

Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research.

03/08/2015  |  Full story...

Google ‘Mobilegeddon’ 2 months on: How did brands fare?

When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the changes affected sites that are not optimised for smartphones and tablets? New research has some surprising results…

19/06/2015  |  Full story...

Google ‘Mobilegeddon’ 2 months on: How did brands fare?

When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the changes affected sites that are not optimised for smartphones and tablets? New research has some surprising results…

19/06/2015  |  Full story...

Football search trends: Liverpool and Arsenal top Google leaugue

While Chelsea Football Club finished the season as 2014/15 English Premier League champions, new research reveals its website trails rivals when it comes to visibility in Google UK searches, according to new research.

04/06/2015  |  Full story...

Google ‘mobile-geddon’ starts today: Is your brand safe from search penalties?

Many big brands could 'disappear' from Google search results on mobile devices as the web giant changes the way it ranks searches today.

21/04/2015  |  Full story...

Email and SEO best for marketing ROI- report

The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research.

01/04/2015  |  Full story...

Top salaries in Digital: PPC marketers earn the most

Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research.

31/03/2015  |  Full story...

SEO trends: Google to rank mobile-friendly sites higher on search

Google is updating its search algorithm to reward mobile optimised sites with higher rankings... but only on mobile search results.

18/03/2015  |  Full story...

Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after

Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.

18/12/2014  |  Full story...

Top SEO tips: 4 search secrets to rank high on Google UK

There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report.

15/12/2014  |  Full story...

Search trends in 2014: EU squeezes Google; SEO evolution; Mobile upsurge

Key trends to check your 2015 plans against:

• Search formula changes make a big impact: Clamp down on low quality results, guest blogging and relegation of Google+ shows SEO is an ever-changing beast

• Mobile search: Better local context and rise of voice search (such as Google Now and Siri) is changing SEO as we know it, linking to apps for the first time.

• Right to be forgotten: EU continues to put the squeeze on Google- extending to a (largely symbolic) vote to separate the search business from rest of company

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10/12/2014  |  Full story...

Organic search accounts for over half of website traffic

Most website traffic comes from click-throughs from organic search results traffic, ahead of paid social and search methods, according to new research.

27/10/2014  |  Full story...

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