Digital Intelligence

Entries from Digital Intelligence tagged with "seo"

25 result(s) displayed (1 - 25 of 109)

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SEO budgets fall as marketers want clearer guidelines

The budget for SEO in the average marketing team has dropped by 5% in 2019 compared to those in 2018, with 60% of marketers admitting that resource and a lack of available spend are the main reasons for a lack of investment in organic search activity, according to new research.

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22/10/2019  |  Full story...

'Worrying lack of forecasting support' for SEOs

One in three search specialists feel they do not receive enough support to accurately forecast SEO, according to a new industry survey.

'Worrying lack of forecasting support' for SEOs

22/08/2019  |  Full story...

SEO trends: Page speed and new web tech boosts Google rankings

SEO trends: Page speed and new web tech boosts Google rankings

Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.

17/05/2019  |  Full story...

SEOmonitor launches free keyword insights tool

A new SEO research tool has been launched, allowing digital marketers to gain in-depth keyword insights for free.

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03/05/2019  |  Full story...

Most small firms now confident in SEO (but it may be misplaced)

78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report.

Most small firms now confident in SEO (but it may be misplaced)

12/04/2019  |  Full story...

Winners and losers of Google's search update: ‘User Signals’ and trusted brands grow in importance

The first major Google algorithm update of 2019 has caused major upheaval in the global search results. Searchmetrics has conducted an analysis of the types of sites that have been affected and why.

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22/03/2019  |  Full story...

Most SME’s ‘do not have SEO strategy in place'

Fewer than 40% of small businesses have an SEO strategy in place, though an additional 38% plan to have an SEO strategy in the future according to research.

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19/03/2019  |  Full story...

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search

Google’s love video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.

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28/01/2019  |  Full story...

Search trends: Google now wants brands to get niche-specific

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

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18/10/2018  |  Full story...

SEO enters the mainstream: key factor for most marketing strategies

A growing number of marketers believe SEO to be a key factor to the success of their efforts, according to new research.

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03/10/2018  |  Full story...

Google’s search algorithm updates of 2017 [INFOGRAPHIC]

From extra interstitials to ramped up meta descriptions, this infographic contains the major Google search algorithm updates of 2017.

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05/04/2018  |  Full story...

Google search ranking trends: Publishers and encyclopedia sites make gains

Online Publishers and Encyclopedia sites were among the biggest gainers in Google search visibility in 2017, while three social media sites - reddit.com, tumblr.com and pinterest.com - experienced the biggest losses according to a new study.

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23/01/2018  |  Full story...

61% of companies’ name “growing SEO” as their biggest priority in 2018

Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research.

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10/01/2018  |  Full story...

SEO giants join forces: Majestic’s backlinks database now integrates with SEMrush

Online marketing software firm SEMrush and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool.

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16/10/2017  |  Full story...

82% of companies “Google themselves” to check reputation

Google has become an integral tool for businesses wanting to suss out their client-appeal, with 82% of companies admitting to Googling themselves as part of company image control.

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05/09/2017  |  Full story...

Google Play starts downranking poor quality apps

Google Play has started down ranking poorly performing apps, making them harder to find on the app store.

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08/08/2017  |  Full story...

Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.

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14/07/2017  |  Full story...

Google AI means finance brands need smarter SEO strategies

Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report.

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08/06/2017  |  Full story...

The top 20 most visible paid search advertisers in Google US

Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.

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12/04/2017  |  Full story...

Key tricks for retailers winning in SEO: Google’s top search ranking factors for ecommerce

For websites selling straight off the screen, a well-structured site, with high checkout buttons and fewer ads are likely to get ranked higher on Google.

16/02/2017  |  Full story...

Google search results: Pinterest and Facebook “biggest gainers” while publisher rankings slump

Content from social platforms such as Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during the last year, while online publications saw a major decline, according to new research.

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25/01/2017  |  Full story...

Google AI “makes search results more relevant than ever”

Think that artificial intelligence is years away from affecting you? Think again: you’re already using it daily. Google’s use of machine learning and artificial intelligence to better understand people’s search intentions (and get the most relevant results) is paying off in a big way, according to new research.

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15/12/2016  |  Full story...

Search trends in 2016: Google results pages showing fewer organic results (but more app links)

The first page of Google’s search results now displays fewer organic results, with around 8.5 links instead of the 10 it used to traditionally show, according to new research.

07/10/2016  |  Full story...

Negative SEO: Many UK firms ‘prepared to illegally sabotage competitors' search rankings’- study

How far would most small businesses go to beat their competition online? A new study has revealed the shocking (and illegal) lengths some would go to sabotage competitors’ search rankings.

18/05/2016  |  Full story...

Blue or black? Google search links could soon change colour

Google is currently testing a colour change for its search results, moving from the iconic blue links to a more monochrome black… and some users aren’t happy.

10/05/2016  |  Full story...

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