Digital Intelligence

Entries from Digital Intelligence tagged with "seo"

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Picking an SEO agency: Personal referrals drive nearly half of selections

Referrals are leading driver of hiring decisions for search engine optimization (SEO) companies, but do not always produce good results, according to new research.

28/08/2015  |  Full story...

Search ranking factors in 2015: Quality rules as keywords and link building drops

Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research.

03/08/2015  |  Full story...

Google ‘Mobilegeddon’ 2 months on: How did brands fare?

When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the changes affected sites that are not optimised for smartphones and tablets? New research has some surprising results…

19/06/2015  |  Full story...

Google ‘Mobilegeddon’ 2 months on: How did brands fare?

When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the changes affected sites that are not optimised for smartphones and tablets? New research has some surprising results…

19/06/2015  |  Full story...

Football search trends: Liverpool and Arsenal top Google leaugue

While Chelsea Football Club finished the season as 2014/15 English Premier League champions, new research reveals its website trails rivals when it comes to visibility in Google UK searches, according to new research.

04/06/2015  |  Full story...

Google ‘mobile-geddon’ starts today: Is your brand safe from search penalties?

Many big brands could 'disappear' from Google search results on mobile devices as the web giant changes the way it ranks searches today.

21/04/2015  |  Full story...

Email and SEO best for marketing ROI- report

The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research.

01/04/2015  |  Full story...

Top salaries in Digital: PPC marketers earn the most

Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research.

31/03/2015  |  Full story...

SEO trends: Google to rank mobile-friendly sites higher on search

Google is updating its search algorithm to reward mobile optimised sites with higher rankings... but only on mobile search results.

18/03/2015  |  Full story...

Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after

Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.

18/12/2014  |  Full story...

Top SEO tips: 4 search secrets to rank high on Google UK

There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report.

15/12/2014  |  Full story...

Search trends in 2014: EU squeezes Google; SEO evolution; Mobile upsurge

Key trends to check your 2015 plans against:

• Search formula changes make a big impact: Clamp down on low quality results, guest blogging and relegation of Google+ shows SEO is an ever-changing beast

• Mobile search: Better local context and rise of voice search (such as Google Now and Siri) is changing SEO as we know it, linking to apps for the first time.

• Right to be forgotten: EU continues to put the squeeze on Google- extending to a (largely symbolic) vote to separate the search business from rest of company

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10/12/2014  |  Full story...

Organic search accounts for over half of website traffic

Most website traffic comes from click-throughs from organic search results traffic, ahead of paid social and search methods, according to new research.

27/10/2014  |  Full story...

Google's 'biggest search competitor' is Amazon, says former boss

Google considers Amazon as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer’s website.

14/10/2014  |  Full story...

Case study: Customer experience optimisation boosts conversions for NotOnTheHighStreet

Notonthehighstreet.com hired Maxymiser to boost its visibility on the web by going beyond SEO to optimise the entire customer experience when interacting with the brand online. This case looks at how the gift retail site managed to boost conversions by up to 8.7% through a data-led approach to marketing.

06/10/2014  |  Full story...

Digital Intelligence September 2014

Digital Strategy data - Digital Intelligence September 2014

This month's round-up of the research, trends and case studies impacting digital marketing.

- Internet of Things gets real
- Ecommerce goes social with Twitter
- Digital marketing effectiveness

Take a look and get back in touch if there's anything you'd like advice on about how it could impact you and your team.

Read September 2014

Recent editions of Digital Intelligence | Apply for a guest account for Digital Intelligence

01/10/2014

How does Google judge content quality? Study shows brands have advantage

Content with strong topic knowledge, more visual elements, bigger word counts and more relevant words (not just matches for the search term) are more likely to rank highly on Google...but being a brand also helps, according to new research.

10/09/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

04/09/2014  |  Full story...

Consumers 'switching to coupon search for latest deals'

The number of eCoupons redeemed will nearly double over the next three years, rising from 16 billion this year to more than 31 billion in 2019, according to a new report.

03/09/2014  |  Full story...

Google+ Authourship RIP: Bylines vanish from search results

Google+ has finally ditched its Authorship experiment this week, meaning that search results will no longer display an author’s name with retrieved articles.

01/09/2014  |  Full story...

The rise of SEO blackmail: Can people really link spam your site to death?

In recent years, Google has clamped down on link spam, with a number of major changes to its search formula. But as old ‘black-hat’ SEO tricks become obsolete, an even darker practice is on the rise: extortion emails.

01/09/2014  |  Full story...

Latest SEO changes for Google search algorithm – Local is impacted

It’s feeling like local is the big winner as latest SEO changes for the Google search algorithm start to move rankings around.

12/08/2014  |  Full story...

Google rewards secure websites with higher search ranking

Google is encouraging website developers to make their sites secure for visitors by using site encryption as one of the factors to determine search ranking.

11/08/2014  |  Full story...

eBay claims paid search ads have 'no measurable benefit'

Web users are just as likely to click on natural search results as paid ads, according to new US research from eBay.

06/06/2014  |  Full story...

Google revamps Panda search formula: Winners and losers revealed

This week Google has rolled out its latest Panda 4.0 update designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm, according to new research.

23/05/2014  |  Full story...

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