Digital Intelligence

Entries from Digital Intelligence tagged with "seo"

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Yandex detects short and long-term user interests with personalised search

Yandex has revamped its personalised search, tailoring results around each user’s short-term and long-term interests, providing new channel for brands’ search marketing techniques in the process.


Yandex. Pesonalised Search Results from Yandex on Vimeo.

18/06/2013  |  Full story...

Google search tips for 2013: 8 SEO trends for the year (video)

With Google’s latest Penguin search algorithm unleashed last week, what are the latest SEO trends for marketers looking to get ahead in the rankings? We list 8 new search factors to take into account, taken from the latest video from Matt Cutts, head of the webspam team at Google.

29/05/2013  |  Full story...

SEO strategies in 2013: How to avoid a fight with a Penguin (infographic)

Google claims that its latest Penguin 2.0 algorithm will be the most-talked-about update of 2013 for brands’ SEO strategies. This infographic from US content marketing agency Brafton offers a guide to help you fend off potential PageRank downgrades and rank high in Google.

29/05/2013  |  Full story...

How search really works: ICOMP video warns of over reliance on Google

With Google growing in dominance in the search sector, this video from ICOMP, the initiative for a competitive online marketplace, warns of the dangers of relying on Google search results for online research.

How Search Really Works from ICOMP on Vimeo.

29/05/2013  |  Full story...

The content marketing landscape in 2013 (infographic)

As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from analytics to content generation and SEO to social.

16/04/2013  |  Full story...

Paid search ‘a waste of money’ for big brands (according to eBay)

eBay has courted controversy by claiming that paying for search ads has little effect on sales for large companies, according to its own research.

15/03/2013  |  Full story...

Top 20 most visible paid search advertisers (and SEO brands) on Google UK

Amazon dominates the paid search ads on Google UK, by far more visible in results pages than its closest rivals Ask and Booking.com, according to new research.

01/03/2013  |  Full story...

2 in 5 web users ‘unaware that Google Adwords are adverts’

Up to 40% of web users are unaware that the Google Ads above their search results are paid-for advertisements, according to new research.

01/03/2013  |  Full story...

SEO mystery: Interflora vanishes from Google search after Valentine's promotion

Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines.

28/02/2013  |  Full story...

Digital fashion trends: ASOS and Debenhams top search visibility

The battle for the online customer was evident at London Fashion Week, as leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to grow their online footprint. New research indicates that ASOS and Debenhams are leading the way in terms of visibility on both paid and organic search results.

25/02/2013  |  Full story...

What the Google settlement means for SEO (infographic)

Google has been forced to change its search practices, after a two year antitrust investigation into its operations. But what will the changes mean for SEO? This infographic from internet marketing agency Imfoza looks at the implications…

25/01/2013  |  Full story...

When your Google traffic dies: The pain you never want to feel

Most websites and online retailers live and die based on their natural search traffic, so when the US clothes retailer Big Tall Direct lost 70% of their traffic, it proved devastating. This video from their President describes what it’s like: watch, weep, and wonder how well protected your business is …

22/11/2012  |  Full story...

Content marketing and SEO: Why every website article should start with keyphrase thinking

Getting your content discovered in search engines has been the battle digital marketers have been fighting for almost 20 years. It’s a combination of both art and science, and there are simple steps that should be on every marketers’ agenda. Danny Meadows-Klue has been teaching Search Engine Optimisation since the late 90s, and here he explains how consumer brands should approach content marketing and SEO.

Read the full article here

21/11/2012

Search marketing trends: 53% of organic search clicks go to first link

Getting to the top of Google is becoming increasingly important, with 53% of US searchers clicking on the top link of the natural search listings, according to new research. The study, from Kantar media’s Compete.com, also found that over 3 in 4 searchers (77%) click on the top 3 links in the natural listings.

15/10/2012  |  Full story...

Google search tips: 5 common mistakes in SEO (and 6 good ideas)

Search engine optimisation remains a tricky balancing act, as the rules constantly change. In this official Google blog post, Maile Ohye, Developer Programs Tech Lead from Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you're on the right track.

16/08/2012  |  Full story...

2012 search trends- Keyphrases get longer as searchers get more savvy

Google has extended it lead in the UK search market which shows no sign of slowing down, with the proportion of searches containing four or more words increasing. James Murray, Digital Insight Manager, Experian Marketing takes a look at the latest UK search trends.

13/08/2012  |  Full story...

Google SEO tips: Can competitors harm your own search rankings?

If low quality sites are linking to yours, this could affect your search rankings- but how can you detect and tackle these ‘black hat’ SEO techniques? In this video, Matt Cutts, head of Google’s Webspam team, explains what to do if competitors are using these underhand techniques to outrank you on Google. Can your competitors harm you through link bombs? What if one of your competitors tries to bolster you by buying paid links from thousands of sites? In this video, Matt Cutts offers advice on how to combat these techniques.

02/08/2012  |  Full story...

Social media SEO- Facebook and Twitter ‘now play key role in Google search rankings'

The number of Facebook and Twitter shares a website accumulates is playing an increasingly crucial role in determining their Google search ranking, according to new research. The study, from SEO agency Search Metrics looked at the search results of 10,000 common keywords and 300,000 websites. One of the key findings of the study was the important role social media now plays in Google rankings.

18/06/2012  |  Full story...

Google warned by EU over ‘manipulating search’

Google has been warned about manipulating search results for its own gain by the European Competition Commissioner and given a matter of weeks to find remedies for the problems outlined in the large anti-trust inquiry into the search company’s business. In a letter to Google’s executive chairman, Eric Schmidt, the EU’s anti-trust chief, Joaquin Almunia, outlined for the first time four areas of concern that have arisen through its lengthy investigation into the company. Almunia said the company must now "offer remedies" swiftly.

28/05/2012  |  Full story...

US: Paid search ad spend dips as big brands cut back

Both paid search and display advertising fell around 6% in the last quarter of 2011 in the US, as big advertisers tightened their belts. For the year, paid search dipped nearly 3% but display ads rose 5.5%, according to a new study. The findings, from research from Kantar Media, indicate that major US advertisers including Procter & Gamble, AT&T and General Motors significantly reduced their advertising spend last year.

14/03/2012  |  Full story...

Google+ share button appears on search results: SEO goes social

Google has added a Google+ share button and notification box on its home page and all search results, in a move that could dramatically change the way brands appear on its search results. Pressing on the + Share button reveals the Google+ post update box lets the user add links, pictures, and then choose who they share that information with. It means users will be able to share something immediately without having to go to the Google+ homepage.

21/02/2012  |  Full story...

Wonga: when SEO goes bad

This month saw payday lender Wonga pull a section of its website which suggested payday loans could be viewed as an alternative to making use of a student loan, following mass outrage. The firm said the main purpose of the content was search engine optimisation (SEO). Julia Kukiewicz, editor of consumer site Choose.net, looks at why there is no such thing as 'SEO content' in the eyes of consumers.

31/01/2012  |  Full story...

Google offers rare peek into how it ranks search

For the first time, Google has published in-depth details on how it ranks websites, as the firm looks to appease claims that its search engine favours its own products. Google’s search algorithm is a closely guarded secret, with many companies vying to appear top of natural search results on their chosen keywords. The firm does not publicise the changes to keep websites from gaming Google's search results.However, for the first time on Monday it published in-depth details about some of the changes to its search formula.

15/11/2011  |  Full story...

Google search ‘tweak’ affects 35% of searches

Google has tweaked its search algorithms to focus on newer content, after the search giant admitted that many of the results it retuned were ‘stale’. From now on, Google searches will now be timelier and the change will affect around 35% of its searches. Google has said it wants to work out if a user is searching for recent material such as the latest news in the Presidential race, or the latest developments in the Occupy Wall Street movement demonstrations.

07/11/2011

07/11/2011  |  Full story...

Google encrypts search: Will tracking be affected?

Google account holders will now have all their searches encrypted by default for extra security, the company has announced. The move comes over a year after Google made ‘SSL’ encryption the default setting for Gmail, and also introduced an encrypted search service. Search over SSL is currently available on web, images and all the search modes on Google Search, except for maps.

21/10/2011

21/10/2011  |  Full story...

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