Digital Intelligence

Entries from Digital Intelligence tagged with "sina weibo"

17 result(s) displayed (1 - 17 of 17)

China’s Weibo overtakes Twitter for user numbers

China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.

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18/05/2017  |  Full story...

Sina Weibo partners Nielsen to boost digital ad measurement in China

Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China.

09/05/2016  |  Full story...

Top 10 social trends in 2014: Twitter troubles, mobile upstarts and the ‘dark social’ debacle

Key trends to check your 2015 plans against:

• Young upstarts breakthrough: Instagram bigger than Twitter as more visual and mobile friendly social networks (SnapChat, Line, WeChat) get user numbers in the hundreds of millions.

• Dark social still untracked: More web content is shared via pasted links in emails that via Facebook and all other social networks combined- but how can brands account for this?

• YouTube and Google+ uncoupled: Google rethinks is social strategy

11/12/2014  |  Full story...

Shaggy dog story: Retailer replaces community manager with pug (and boosts visits by 150,000)

To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000 new customers on a tiny budget. See why it’s our video viral of the week below…

Watch the video case study below:

03/06/2014  |  Full story...

Chinese web giants Weibo and Alibaba to float on US stock exchange

Two Chinese internet giants, online retailer Alibaba and social network Weibo, both plan to float on stock market, as the country's booming digital industry begins to expand overseas.

17/03/2014  |  Full story...

Top 20 social platforms: Change in active use

This chart shows the change in active users for the top 20 global social networks (excluding China). Respondents were asked the question 'Which of the following services have you used/contributed to In the last month?". Facebook-owned photo sharing service Instagram showed the biggest increase over the period with 23%. Interestingly Sina Weibo, a social network based in China, attracted users from other regions. Facebook saw a drop in usage over the period with -3% of people posting.

Top 20 social platforms: Change in active use. This chart shows the change in active users for the top 20 global social networks (excluding China). Respondents were asked the question 'Which of the following services have you used/contributed to In the last month?

10/03/2014  |  Full story...

Video viral of the week: Garnier hijacks photoshop craze in China

China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with a very limited media budget.

Watch this video case study below:

03/03/2014  |  Full story...

24 most popular social networks in the world

This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

24 most popular social networks in the world. This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

21/11/2013  |  Full story...

Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way

Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report.

31/10/2013  |  Full story...

Sina Weibo valued at $6bn: 54m users a day for ‘Chinese Twitter’

Sina Weibo claims that it now has 54 million active users a day, as the firm continues its battle with WeChat and Tencent for dominance in the Chinese social networking sector.

15/08/2013  |  Full story...

Cannes Lions integrated mobile social case study: Nike Running China’s #winagainsttheelements# wins Cannes Mobile Lions Bronze

Nike is an iconic sportswear brand that leads the way in developing digitally driven, integrated marketing communications all around the world. So when they wanted to change Chinese runners behaviour and get them choosing their new winter range of Hyper products they knew where to start. Combining their social and mobile channels to great effect deliver a communal running challenge helped them achieve their goals. In this Cannes Lions mobile case study we show you why Nike continues to set the standard …

NIKE #WINAGAINSTTHEELEMENTS# from ThevotedSH on Vimeo.

Brand: Nike | Sector: Apparel, sportswear | Country: China | Objective: brand awareness, consideration and purchase | Format: Integrated campaign combining mobile and social
Video

24/06/2013  |  Full story...

Global internet trends: Latest Mary Meeker presentation shows mobile accounts for 15% of global web traffic

Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth.

View the slideshare presentation below:

31/05/2013  |  Full story...

Alibaba buys 18% stake in ‘Chinese Twitter’ Weibo

Chinese ecommerce giant Alibaba has bought an 18% stake in Sina’s Weibo microblogging site, for roughly $586m.

30/04/2013  |  Full story...

Social media trends in 2012: The 10 biggest headlines of the year

Social media continued its rise in 2012, pervading more and more aspects of modern life, from Twitter’s live news reporting to Pinterest’s digital scrapbooks. Despite being labelled a ‘ghost town’, Google+ has become a major player in the sector, beginning to rival Twitter in terms of global active users. For marketers, social media ROI remains rather elusive, but some inroads have been made this year with new analytics tools looking beyond clicks to measure the power of online recommendations. As part of a 2012 review, we look back at the 10 most popular social media news stories and trends of the year.

12/12/2012  |  Full story...

Social media in China: Top 6 social networks

For the international marketer, China represents one of the largest digital audiences in the world. With over 550m now online, 400m connecting via mobile, and over 300m on social media in China, the digital audience is growing fast. This article looks at six key social networks in China.

28/11/2012  |  Full story...

Top 20 social networks in the world in 2012 (infographic)

As Facebook passes the billion users mark, this infographic from Silverpop looks at the top 20 social networks in the world, and charts the growth of the medium of the past decade. Facebook and Twitter are the big hitters with one billion and 500 million users respectivley, They are followed by Google+ and the big networks in China, Weibo and RenRen. The rest of the top 10 is filled by LinkedIn, Badoo, Instagram, Yelp and Tumblr.

26/11/2012  |  Full story...

Social media in China: Alibaba planning to buy stake in Twitter rival Sina Weibo?

Chinese ecommerce giant Alibaba is reportedly planning to invest in micro-blogging platform Sina Weibo, as it looks to expand its social media reach in China. The report, from China Business News, states that Alibaba plans to buy a 15-20% stake in the Twitter rival, which is hugely popular in China. The report said the investment would increase Sina Weibo’s value to between US$2bn and $3bn.

19/11/2012  |  Full story...

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