Digital Intelligence

Entries from Digital Intelligence tagged with "sky"

25 result(s) displayed (1 - 25 of 63)

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Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.


13/02/2019  |  Full story...

Sky and Netflix strike European partnership deal

Sky Q customers will soon be able to access Netflix content through a new subscription pack under a partnership agreement.


01/03/2018  |  Full story...

Sky VR Studio picks Jaunt as content partner

VR technology firm Jaunt has struck a new partnership with Sky deliver content to consumers via its Sky VR app.


11/01/2018  |  Full story...

Sky and Virgin Media set for targeted TV ad pact

Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook.


19/04/2017  |  Full story...

Sky expands into VR with Jaunt partnership

Cinematic virtual reality firm Jaunt has struck a content deal with investor Sky that will see it launch a Sky World section within the Jaunt app.


17/10/2016  |  Full story...

Sky shakes up TV market: Now TV ‘smartbox’ and £9.99 triple play package

Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband.

30/06/2016  |  Full story...

Sky Q takes on Netflix with mix of Live TV and VOD

Sky has launched a new service called Sky Q that blends live and on-demand TV as it tries to compete with the likes of Netflix.

20/11/2015  |  Full story...

James Murdoch at Cannes: India is “greatest opportunity of next 5 years”

India is set to be the "single greatest opportunity over the next five to 10 years" according to future 21st Century Fox CEO James Murdoch.

29/06/2015  |  Full story...

Sky Arts creates ‘Twitter Jukebox’ recommendation engine

Sky Arts has created a show recommendation service using Twitter, designed to direct viewers to new shows and highlight the relaunch of the channel this month.

24/06/2015  |  Full story...

Sky turns Vines into games to promote hospital drama 'Critical'

Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical.

Sky creates digital hub to share TV images

Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.

26/05/2015  |  Full story...

Sky becomes mobile network with O2 tie-up

Sky has become a so-called 'quad player' in the UK with plans to offer mobile services to its customers from 2016 via a partnership with Telifonica’s O2.

02/02/2015  |  Full story...

Five ways Sky’s O2 merger could change the UK market

The UK satellite and triple-play provider Sky ntends to launch an MVNO on O2’s network in 2016; the deal includes LTE. Martin Scott, Head of Analysys Mason’s Consumer Services research practice, provides the following thoughts on the announcement.

30/01/2015  |  Full story...

Sky Italia moves 70% of brand ad budget to Turn programmatic marketing

Broadcaster Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding.

11/11/2014  |  Full story...

EE expands into TV with set top box

UK 4G mobile operator EE is to launch a fixed-line TV service, competing with BT, Sky, YouView, Virgin Media and TalkTalk.

09/10/2014  |  Full story...

Sky invests $5m in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.

Watch this video for Sharethrough here:

01/10/2014  |  Full story...

World’s biggest media owners: Google leads as China’s CCTV and Baidu grow

Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data.

12/05/2014  |  Full story...

Sky adds ‘tweet to record’ function with #WatchOnSky hashtag

Sky has launched a new tool that lets customers who follow the broadcaster’s Twitter account record or watch Sky TV programmes when they see the #WatchOnSky hashtag appear on Tweets.

17/04/2014  |  Full story...

Sky posts DVDs to subscribers with ‘Buy & Keep’ scheme

Sky has announced a new ‘Buy to Keep’ service that lets subscribers buy a film through their set-top box to watch immediately, with Sky also posting them a copy of the movie on DVD to keep in their collection.

03/04/2014  |  Full story...

Sky offers free programmes on YouTube

Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services.

03/02/2014  |  Full story...

Digital Intelligence January 2014

Digital Strategy data - Digital Intelligence January 2014

If you're planning 2014 digital strategies for your brands, here's the latest inputs from our strategists:

- Long term trends: The 'Internet of Things' (physical objects getting connected) came closer with Google buying smart thermostat maker Nest and strengthening their 'Android for cars' scheme
- Ecommerce innovation: Drive-to-shelf is growing with tools such as Apple's iBeacon - which US retailers are rolling out to offer discounts and product information
- Media buying: Internet-style personalised targeting is going mainstream with Sky pioneering the new "AdSmart" format

If your brand needs a digital strategy healthcheck before the 2014 campaigns launch, then email us back A strategist will be in touch with practical brand-specific advice on where to focus.

Read January 2014

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Sky AdSmart signs 40 brands for targeted live TV commercials

Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format.

Watch this presentation from agency MC&C's TV seminar, where Jamie West (Sky Media) talks through Sky's new Adsmart platform below:

16/01/2014  |  Full story...

Sky takes on Netflix with £4.99 on-demand TV subscription

Sky is expanding its Now TV box to include 10 entertainment channels including Sky1 and Sky Atlantic for the first time, putting the service in direct completion with the likes of Netflix and LoveFilm.

30/10/2013  |  Full story...

Sky debuts £10 Now TV on-demand TV box

Sky is launching Now TV, a £10 box that lets users watch on-demand services with a subscription, as the broadcaster looks to take on rivals in the growing web TV market.

29/07/2013  |  Full story...

Royal baby attracts 94 million visits to news sites

The birth of the royal baby has led to a huge jump in visits to news and media websites, with tabloids receiving twice as much traffic as broadsheet websites, according to new research from Experian.

24/07/2013  |  Full story...

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