Digital Intelligence

Entries from Digital Intelligence tagged with "smartphones"

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Mobile marketing trends: UK smartphones now taking 50% of all traffic

Top UK brands are leading the way in Europe when it comes to mobile performance, with smartphones taking 50% share of traffic, according to new Europe-wide research.

smartphones%20arc.jpg

07/07/2017  |  Full story...

Mobile, PC or Tablet? Study reveals sectors most dominated by different devices

Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them - and the answers aren't necessarily what you might think.

01/06/2017  |  Full story...

When should children get smartphones? Most parents say 11

Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research.

iphone.png

24/05/2017  |  Full story...

Mexico digital trends: Smartphones boom drives social mums

The mobile boom is changing behaviours with consumers in Mexico, with over 80% of Mexican mothers using their smartphone to chat, according to new data.

13/06/2016  |  Full story...

‘Egg’ batteries give new life expectancy to future smartphones

Aluminium could give a big boost to capacity and power of lithium-ion batteries.


10/08/2015  |  Full story...

Top smartphone apps and operating systems of 2014

As 2015 gets under way, Nielsen looks at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.

02/01/2015  |  Full story...

Digital Intelligence October 2014

Digital Strategy data - Digital Intelligence October 2014

Mobile strategies got a boost this month as Facebook's Hyper Local ads took geo-targeting to a new level.

New research shows Europeans value their personal data at £140, but if you're a trusted brand looking to get access the price could be lower. For 2015 strategies, smartwatches are about to make intelligent homes even smarter, and connected cars will create a wealth of new touchpoints.

- Facebook's 'auto-play' video strategy pays, as video uploads set to surpass YouTube
- Apple Pay: Goes live in the US
- Mobile video ad spend: Triples in the UK
- YouTube: new 'Preferred' format shakes up media planning
- Twitter: TV ratings now offered through dual-screening

Email us back for extra tips on what this means for your 2015 strategy.

Read October 2014

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31/10/2014

Google reveals Android Lolipop and Nexus 6

Google has revealed its latest line-up of Android mobiles and software, as the internet giant aims to attract a wider range of consumers away from rivals Apple and Microsoft.

16/10/2014  |  Full story...

Digital Intelligence September 2014

Digital Strategy data - Digital Intelligence September 2014

This month's round-up of the research, trends and case studies impacting digital marketing.

- Internet of Things gets real
- Ecommerce goes social with Twitter
- Digital marketing effectiveness

Take a look and get back in touch if there's anything you'd like advice on about how it could impact you and your team.

Read September 2014

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01/10/2014

Apple 'iTime' patent fuels further smartwatch rumours

Apple has filed a new patent for smartwatch designs under the name ‘iTime’, fuelling more speculation that the electronics giant is making a leap into wearable technology.

29/07/2014  |  Full story...

US smartphone market trends: Android leads software, iPhone leads hardware

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms, according to new research from comScore.

07/05/2014  |  Full story...

Mobile accounts for 30% of US cinema ticket sales

Nearly a third (30%) of movie tickets are bought on mobile phones in the US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB.

05/03/2014  |  Full story...

Samsung ditches Android for Tizen with second smartwatch range

Samsung has showcased its second attempt at smartwatches, with two new versions of its Gear range, running on its own Tizen operating system rather than Android.

24/02/2014  |  Full story...

Google tests ‘Project Tango’- a smartphone that sees your surroundings

Google has revealed its latest foray into mobile mapping technology with ‘Project Tango’- a new smartphone with sensors that track the position of the smartphone in a full 3D space- with the added ability to map what's outside the phone.

Watch this video demonstrating how Project Tango will work below:

21/02/2014  |  Full story...

Global smartphone sales surpass one billion- Samsung leads the way

More than one billion smartphones were shipped last year, with Samsung increasing its lead as the world's biggest vendor, according to new data.

29/01/2014  |  Full story...

iBeacon in retail: Coca-Cola guides mobile users for World Cup marketing

Coca-Cola has become the latest brand to use Apple's iBeacon in retail, a new tool that that can track and guide shoppers in-store.

Watch this demo of how ShopKick is using iBeacon in retail below:

17/01/2014  |  Full story...

Top 10 smartphone apps of 2013

This chart shows the average monthly unique users for the top 10 smartphone apps in 2013. The Facebook app, which tops the chart, saw little growth over the year with a 27% increase from 2012. However, Facebook-owned photo-sharing app Instagram grew the most in 2013, with an increase of 66%.

Top 10 smartphone apps of 2013. This chart shows the average monthly unique users for the top 10 smartphone apps in 2013. The Facebook app, which tops the chart, saw little growth over the year with a 27% increase from 2012. However, Facebook-owned photo-sharing app Instagram grew the most in 2013, with an increase of 66%.

15/01/2014  |  Full story...

Mobile trends: Text messages fall in 2013 as chat apps rise

The number of text messages being sent in the UK has fallen for the first time ever as more people turn to Whatsapp and iMessage, according to new research looking into mobile trends.

13/01/2014  |  Full story...

Apple buys iPhone camera app SnappyCam

Apple has acquired SnappyLabs, the one-man app developer behind SnappyCam, a high-speed continuous shooting photography app for iOS.

07/01/2014  |  Full story...

Apple smartphone market share down in 2013, despite 5S boost

Apple’s share of smartphone sales has grown following the September release of the iPhone 5s and 5c, but its share of most major markets remains lower than this time last year, in the face of growing competition from rivals, according to new research.

07/01/2014  |  Full story...

Vine adds ‘TV Mode’ for web viewing

Vine has expanded its web features, as the Twitter- owned app looks to boost ways of sharing its 6-second videos.

06/01/2014  |  Full story...

Over half of mobile email sales made on an iPad

Over half (56%) of mobile online sales originating from a marketing email take place on an iPad, according to new research.

18/11/2013  |  Full story...

Most smartphone and tablet users expect same quality across devices (infographic)

New research into consumer attitudes to content consumption on their digital devices shows that seven out of ten smartphone and tablet users (72 per cent) expect the same quality of content experience across all their digital devices.

21/10/2013  |  Full story...

Nike continues digital push with updated Fuelband fitness device

Nike has launched a new version of its Fuelband device, as the sportswear brand looks to further expand into digital fitness.

Watch this promo video from Nike below:

16/10/2013  |  Full story...

India internet use: Over 50% web users are ‘mobile-only’

Smartphone use in India has soared, with more than half of all web traffic coming from users with a mobile as their sole source of internet access, according to new research.

15/10/2013  |  Full story...

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