Digital Intelligence

Entries from Digital Intelligence tagged with "snapchat"

25 result(s) displayed (1 - 25 of 165)

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Snapchat undergoes huge redesign as losses grow

Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.

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08/11/2017  |  Full story...

Snapchat debuts retargeted ads that follow users around web

Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.

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03/11/2017  |  Full story...

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo

Snapchat and Netflix are partnering for a first-of-its-kind World Lens -- featuring a portal into a new world -- for the launch of Stranger Things 2.

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30/10/2017  |  Full story...

Geordie Shore star broke ad rules on Snapchat

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

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25/10/2017  |  Full story...

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

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24/10/2017  |  Full story...

Most effective social media strategies for each platform [INFOGRAPHIC]

While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.

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20/10/2017  |  Full story...

Social media ad spend trends: Snapchat and Instagram lead global growth

Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.

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19/10/2017  |  Full story...

Snapchat still beats Instagram among US teens

Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.

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17/10/2017  |  Full story...

Snapchat debuts 'Context Cards' with local information

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

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11/10/2017  |  Full story...

Snapchat 3D lenses opens to ads: Warner Bros first with Blade Runner “Spinner” car

Snapchat has launched Sponsored 3D World Lenses, with Warner Brothers and Budweiser among the first brands signing up to the augmented reality platform.

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29/09/2017  |  Full story...

Snap shares dive 17% as user growth slows

Snapchat shares have plummeted 17% as the social media firm saw user numbers and revenues grow slower than expected and losses rise nearly fourfold, amid increasing competition from Instagram.

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11/08/2017  |  Full story...

Snapchat offers "Advanced Mode" for advertisers

Snapchat has revamped its self-service advertising tool with an "Advanced Mode" designed for larger brands looking to conduct bigger camaigns at scale.

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07/08/2017  |  Full story...

Snapchat lets brands create ad "in less than two minutes" from a browser

Snapchat has launched "Snap Publisher", helping advertisers create their own ads for the service from within a normal browser.

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18/07/2017  |  Full story...

Burt’s Bees plants seeds in exchange for branded Snapchat selfies

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

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10/07/2017  |  Full story...

Snapchat adds creative tools: Web links, backdrops and voice filters

Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds.

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07/07/2017  |  Full story...

Snapchat goes local: Snap Maps sparks privacy fears

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates.

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03/07/2017  |  Full story...

Social media marketing: Which platform spends the most on its own ads?

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.

09/06/2017  |  Full story...

Psychology of sharing: Brits favour visual content

Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.

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05/06/2017  |  Full story...

Snapchat launches augmented reality glasses in Europe

Snap made its Spectacles available across Europe today, almost seven months after the company debuted them in the US.

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02/06/2017  |  Full story...

BT Sport partners Snapchat for Champions League Final

Snapchat will be partnering with BT Sport for an exclusive 'Our Story' coverage of the UEFA Champions League Final.

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02/06/2017  |  Full story...

Snapchat woos advertisers with discount coupons after poor revenues

Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report.

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30/05/2017  |  Full story...

Snapchat rolls out “Max Reach” feature in UK and France

Snapchat's Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising.

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17/05/2017  |  Full story...

App trends: Communications and social increasingly dominate app time

The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report.

17/05/2017  |  Full story...

Snapchat "Sponsored World Lens" turns 3D augmented reality into ads

Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos.

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16/05/2017  |  Full story...

Influencer marketing: How much do celebrities earn for social media posts?

As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.

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15/05/2017  |  Full story...

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