Digital Intelligence

Entries from Digital Intelligence tagged with "snapchat"

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Influencer marketing trends: Celebrities charge $188k for YouTube sponsorships

YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency.

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02/09/2016  |  Full story...

Snapchat offers advertisers behavioural targetting for first time

Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options.

snapchat%20ads.jpg

30/08/2016  |  Full story...

Snapchat to grow 27% as older users sign up

Snapchat will continue to see double-digit growth this year, as the popular chat app contiues to attract older users alongside its core audience of millenials, according to new research.

30/08/2016  |  Full story...

Facebook 'Lifestage' school app sparks privacy fears

Facebook has launched a new social media app aimed at school teenagers, but the move has sparked privacy concerns as all posts are public.

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24/08/2016  |  Full story...

Snapchat sparks backlash with new “racist” filter

Snapchat has removed a controversial selfie lens filter after the photo app was accused of racism.

15/08/2016  |  Full story...

Snapchat influencers forced to label sponsored endorsements

New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands.

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09/08/2016  |  Full story...

Snapchat adds ‘suggest a friend’ feature

Snapchat has introduced a new feature that could help brands and users get more followers: Suggest a Friend’.

21/07/2016  |  Full story...

Facebook Messenger gets Snapchat-style 'Secret Conversations'

Facebook Messenger has begun testing 'Secret Conversations', a feature that enables end to end encryption for conversations within Messenger with private messages that can disapear.


Messenger Secret Conversations from Facebook on Vimeo.


11/07/2016  |  Full story...

Snapchat finally lets users save their own snaps

Snapchat is launching a new 'Memories' feature that lets users save their own photos and videos, in a significant move away from its 'self-destucting' messaging roots.


08/07/2016  |  Full story...

Cannes Lions 2016 review: Marketers and the Gen Z conundrum

As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at this year's festival....

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27/06/2016  |  Full story...

Snapchat wins older users as it tops App Store for first time

Snapchat is growing up, as the chat app now tops the the iOS downloads chart for the first time, according to new data.

27/06/2016  |  Full story...

Snapchat ads: 92% of ad campaigns boost offline sales too

Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores.

17/06/2016  |  Full story...

Snapchat finally opens up to third-party ads

Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.

15/06/2016  |  Full story...

Snapchat merges Discover and Live Stories to give publishers a boost

Snapchat has redesigned its 'Discover' section, merging it with 'LIve Stories' to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online.


09/06/2016  |  Full story...

Snapchat overtakes Twitter for daily users

Snapchat has now overtaken Twitter for daily users, a good indicator of its explosive growth, accoridng to a news report.

09/06/2016  |  Full story...

Half of 16-24s in US now use Snapchat

Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research.

03/06/2016  |  Full story...

Mary Meeker's Internet trends: Get ready for a hands-free future

Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.

02/06/2016  |  Full story...

UEFA champions league final comes to YouTube and Snapchat

BT Sport is making the 2016 UEFA Champions League final the “most social sports broadcast ever” by live-streaming the match on YouTube and as a Snapchat Live story.

27/05/2016  |  Full story...

Japanese chat app Line takes on Snapchat Lenses with 'Egg'

Japan-based messaging app Line has launched its own selfie filter app, imitating a popular feature on Snapchat.


27/05/2016  |  Full story...

MTV and Trojan launch 10-second sex education Snapchat series

MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor.

17/05/2016  |  Full story...

Snapchat spooks its users with mobile-first horror film

Snapchat users were treated to a movie with a difference last week, when made-for-mobile film 'Sickhouse' was broadcast in real-time snippets to the social media app.

09/05/2016  |  Full story...

Snapchat rolls out shoppable ads: Target and Lancôme first brands to sign up

Snapchat has begun rolling out shoppable ads, with Target and Lancôme among the first brands to take up the format.

06/05/2016  |  Full story...

Snapchat goes to the Olympics: NBC to broadcast Live Stories to sports fans

Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propell the youth-centric social media app to a wider global audience.


03/05/2016  |  Full story...

Snapchat faces backlash for Bob Marley filter on ‘Marijuana Day’

Snapchat has come under fire for launching a Bob Marley filter on the day of the anniversary of ‘marijuana day’.

21/04/2016  |  Full story...

Snapchat adds 3D video stickers

Snapchat has introduced 3D stickers which can be pinned to an object in a video, as the popular chat app continues to boost engagement with new features.


19/04/2016  |  Full story...

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