Digital Intelligence

Entries from Digital Intelligence tagged with "snapchat"

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Snapchat catches Facebook for daily video views

Both Snapchat and Facebook are getting 8 billion daily video views, as the social photo app continues to attract big name brands.

02/03/2016  |  Full story...

Snapchat gets serious: Opening up to ad tech giants?

Snapchat is reportedly developing an application programming interface (API) that will open up new ad opportunities on the popular mobile social network.


17/02/2016  |  Full story...

Vanity Fair premiers famous ‘Hollywood Issue’ on Snapchat

Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time.


02/02/2016  |  Full story...

WhatsAppers 'more likely to send photos than Snapchatters'

Snapchat’s primary function may be as a photo-sharing app but WhatsAppers are actually more likely to be engaging in this activity, according to new research.

31/12/2015  |  Full story...

Social media trends in 2015: SnapChat soars as Periscope pirates plunder pay TV

Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on SnapChat- but with new data suggesting the chat app's video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that shaped social media marketing in 2015, including the Google+ reboot, China's social surge and the phenomenon that was #TheDress.


09/12/2015  |  Full story...

The rise of chat apps: 2bn mobile messaging users by 2018

Over 1.4 billion global consumers will utilize a mobile messaging application this year, and that number will rise to 2 billion by 2018, according to new research.

23/11/2015  |  Full story...

Snapchat catches Facebook for video views as audience triples since May

The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast.

09/11/2015  |  Full story...

Facebook just 4th most popular social network for US teens- report

Facebook ranks only fourth as US teens’ most important social network, with Instagram the clear favourite, according to new research.

27/10/2015  |  Full story...

Burberry reveals new collection on Snapchat

Burberry’s new spring-summer collection got an exclusive preview on Snapchat for the first time.

21/09/2015  |  Full story...

Mountain Dew first brand to use SnapChat animated selfies

Snapchat has launched in-app purchases and new 'lenses' tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up.

17/09/2015  |  Full story...

Facebook mimics Snapchat with live streaming feature

Facebook has rolled out a new live event feed that serves as a single destination for viewing curated public posts, photos, and videos published from the music festival.

04/08/2015  |  Full story...

Snapchat at Cannes: The chat app shaking up traditional advertising

Snapchat co-founder Evan Spiegel came to Cannes having struck a partnership with WPP and the Daily Mail to form an ad agency. He also took to the stage to talk about what’s next for the self-destrcuting chat app and its highly lucrative teen audience.

25/06/2015  |  Full story...

Cannes Lions 2015: Highlights from Day Two

As the second day begins at Cannes Lions, high profile speakers include featuring Marilyn Manson, Snapchat founder Evan Spiegel, Jessica Walsh and Syl Saller.


WPP, Snapchat and Daily Mail form ad agency ‘TrufflePig’

WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending.

24/06/2015  |  Full story...

Facebook takes on Snapchat with private photo app ‘Moments’

Facebook has launched a new app that will make it easier for users to privately share photos, dubbed ‘Moments’.

Moments from Facebook on Vimeo.

17/06/2015  |  Full story...

Teens dub YouTube the ‘coolest' social network ahead of Instagram

Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey.

18/05/2015  |  Full story...

Snapchat runs 10-second Discover ads

Snapchat is now selling 10-second video ads at a cost of 2 cents per view, with the Daily Mail one of the first brands to sign up to ads on the popular messaging app.

12/05/2015  |  Full story...

The only way is up: SnapChat wants vertical video ads for mobile screens

Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage.

30/04/2015  |  Full story...

Marketing to teens: Global digital habits revealed (infographic)

Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research.

08/04/2015  |  Full story...

Alibaba invests $200m in SnapChat

Chinese e-commerce giant Alibaba Group is investing $200m in SnapChat, valuing the photo-messaging app at a whopping $15bn.

12/03/2015  |  Full story...

Snapchat could be worth $19bn after funding round

A funding round could value Snapchat at $19bn, making it the third-most valuable tech firm which does not trade shares publicly.

19/02/2015  |  Full story...

Madonna premieres music video on Snapchat

Madonna has premiered her music video using the Snapchat app, the first high profile artisit to do so, but many fans had trouble finding it.

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10/02/2015  |  Full story...

Snapchat to launch ‘Discover’ feature with brand sponsors- report

Snapchat is reportedly planning a ‘Discover’ feature for music and videos, with a number of big brands lined up to sponsor channels, according to a news reports.

27/01/2015  |  Full story...

Snapchat ads cost $750,000: Are they worth it?

Running an ad on Snapchat, the self-destructing messaging service that's hugely popular with teens, costs a massive $750,000 a day, according to a new report.

23/01/2015  |  Full story...

David Cameron seeks ban on encrypted WhatsApp and SnapChat messages

Chat apps such as WhatsApp, Snapchat and iMessage could be blocked in the UK after Prime Minister David Cameron promised to ramp up internet surveillance powers to prevent terrorists from plotting attacks online.

15/01/2015  |  Full story...

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