Digital Intelligence

Entries from Digital Intelligence tagged with "snapchat"

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Snapchat ads cost $750,000: Are they worth it?

Running an ad on Snapchat, the self-destructing messaging service that's hugely popular with teens, costs a massive $750,000 a day, according to a new report.

23/01/2015  |  Full story...

David Cameron seeks ban on encrypted WhatsApp and SnapChat messages

Chat apps such as WhatsApp, Snapchat and iMessage could be blocked in the UK after Prime Minister David Cameron promised to ramp up internet surveillance powers to prevent terrorists from plotting attacks online.

15/01/2015  |  Full story...

Snapchat valued at $10bn after funding boost

Snapchat has raised another $486m in funding, with 23 investors joined the offering, according to new SEC filings made recently.

05/01/2015  |  Full story...

Top 10 social trends in 2014: Twitter troubles, mobile upstarts and the ‘dark social’ debacle

Key trends to check your 2015 plans against:

• Young upstarts breakthrough: Instagram bigger than Twitter as more visual and mobile friendly social networks (SnapChat, Line, WeChat) get user numbers in the hundreds of millions.

• Dark social still untracked: More web content is shared via pasted links in emails that via Facebook and all other social networks combined- but how can brands account for this?

• YouTube and Google+ uncoupled: Google rethinks is social strategy

11/12/2014  |  Full story...

Snapchat founder tops ‘Under 30 Power List’

The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.

Watch this video from Vanity Fair interviewing the chat app CEO Evan Speigel and Micheal Bloomberg here:

05/12/2014  |  Full story...

Lacoste runs Snapchat competition #SpotTheCroc

Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans.

20/11/2014  |  Full story...

Snapchat launches payment tool 'Snapcash'

Snapchat has launched a new feature that lets users send money to other clients of the self-destructing messaging app.

18/11/2014  |  Full story...

SnapChat gets first ‘creepy’ ad (in a good way)

After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users.

View this video from the Huffington Post examining the deal here:

22/10/2014  |  Full story...

Dove uses SnapChat in ‘self esteem’ campaign

To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms.

21/10/2014  |  Full story...

Yahoo close to investing $10bn in Snapchat?

Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook.

Watch this video from Bloomberg discussing the potential deal:

pioneer 'unlock' value for shareholders.

06/10/2014  |  Full story...

Facebook tests Snapchat-style vanishing posts

Facebook is testing a SnapChat style feature for status updates, as the social network continues to emulate the success of chat apps.

15/09/2014  |  Full story...

Nearly half of teens using Snapchat

Nearly half of all teens aged 16-19 are using Snapchat across a number of major western markets, according to new research.

12/09/2014  |  Full story...

MSN logging off: IM pioneer to shut down

Instant messaging pioneer MSN Messenger is finally being switched off after 15 years, as the once popular hangout for teens has been usurped by Skype and mobile chat apps such as WhatsApp, Instagram and Snapchat.

01/09/2014  |  Full story...

Digital Intelligence August 2014

Digital Strategy data - Digital Intelligence August 2014

Big developments in social and mobile are shaping the digital media landscape as brands gear up for their end-of-year media spend.

- Facebook's ad frequency: How will consumers react to a doubling in newsfeeds?
- Ice Bucket Challenge: A meme and its tipping point
- Social fail? Retailer Gregg's spins a social fail into success
- Mobile ad spend: How Google is winning your budgets

Email us for how our strategists can help sharpen your digital strategy buy applying these latest trends.

Read August 2014

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Social media trends in the US: Facebook dominates mobile as Snapchat surges

Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US.

19/08/2014  |  Full story...

Should your brand be using Snapchat? Take this quiz to find out

Snapchat claims users send over 700 million photos and videos on a daily basis- and many big brands are now signing up to the self-destructing photo sharing app. But should your brand invest in this highly-personal youth oriented platform? Flightpath has provided an infographic to help you determine if they need a presence on Snapchat- showing that not every brand is as well-suited for its demographic as Taco Bell.

18/08/2014  |  Full story...

Voice calls to be replaced by instant messaging?

Voice calls are becoming more and more obsolete as the younger generation switches to text messaging or instant messaging and social networking for their communication of choice, according to new research.

11/08/2014  |  Full story...

Chat (up) apps: Flirting driving rise in WhatsApp and Snapchat use

The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research.

07/08/2014  |  Full story...

Snapchat and WhatsApp dominate photo sharing as Facebook plateaus

Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research.

06/08/2014  |  Full story...

Digital Intelligence July 2014

Digital Strategy data - Digital Intelligence July 2014

Big trends this month

- Media buying gets smarter and better value with 'programmatic' ads
- SEO: More changes from Google are discovered
- Facebook and Snapchat plan 'buy' buttons in their ads
- Why people only have five 'best friend brands' online
- And we interview Google's leadership team for how real time ad bidding changes the market.

Videos, research and case studies on click through - and strategy development support available to help you apply these in your business.

Read July 2014

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Instagram soft-launches new picture messaging service Bolt - but only in New Zealand, Singapore and South Africa

Instagram has released its new "one tap picture messaging app" Bolt, but currently only users in New Zealand, Singapore and South Africa can use it. The launch of the Snapchat-style app follows last week's accidental reveal of Bolt's existence when ads for it briefly appeared on Instagram.

30/07/2014  |  Full story...

Snapchat to offer ‘buy’ features for advertisers?

Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month.

22/07/2014  |  Full story...

Snapchat to offer ‘buy’ features for advertisers?

Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month.

22/07/2014  |  Full story...

Facebook relaunches Snapchat rival 'Slingshot'... but it's not for lurkers

After a high-profile delay, Facebook has finally launched a photo-messaging app to rival SnapChat, letting users swap self-destructing photos- provided everyone takes part in the sharing process.

19/06/2014  |  Full story...

Facebook pulls SnapChat rival Slingshot after accidental launch

Facebook has pulled its SlingShot messaging app just hours after going live on Tuesday, as the social network looks to rival SnapChat.

11/06/2014  |  Full story...

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