Digital Intelligence

Entries from Digital Intelligence tagged with "snapchat"

24 result(s) displayed (176 - 199 of 199)

Yahoo buys Snapchat rival Blink

Yahoo has self-destructing messaging app Blink for an undisclosed sum, as the firm looks to rival SnapChat and Facebook’s WhatsApp in the growing mobile messaging market.

14/05/2014  |  Full story...

Camera pics drive surge in mobile traffic to Instagram, SnapChat and Vine

Mobile first’ social networks Instragram, Vine and SnapChat are enjoying a surge in users in the US, boosted by camera content, according to new data.

07/05/2014  |  Full story...

Snapchat debuts self-destructing video and instant messages

ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp, Vine, Instagram and WeChat.

02/05/2014  |  Full story...

Digital Intelligence April 2014

Digital Strategy data - Digital Intelligence April 2014

Another milestone in digital development: the month when online ad revenues overtook broadcast TV for the first time. Latest research from the US shows the shape of things to come in dozens more markets as the media mix continues to evolve.

In the same month 'traditional media' giants continued to build their digital portfolios with Disney buying Maker Studios, the largest channel on YouTube.

- Facebook: Profits triple as mobile now accounts for a staggering 60% of its ad revenue
- Google: Links online and offline behaviour with a new in-store mobile shopping trials
- Amazon: Latest PR activity turns kitchens into shopping carts with a digital wand to scans barcodes at home

Full research, case studies and videos on click through. If your team are replanning brand activity mid-year, need inputs for 2015 plans, then simply email us to connect with one of the digital strategists for your market.

Read April 2014

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30/04/2014

Taco Bell uses Snapchat for Doritos Locos Taco launch

Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.

22/04/2014  |  Full story...

Vine takes on WhatsApp and Snapchat with messaging feature

Vine, Twitter’s six second video platform, has expanded into mobile messaging as the trend for chat apps such as WhatsApp and SnapChat continues to grow.

04/04/2014  |  Full story...

McDonald's first SnapChat marketing campaign: LeBron James stars in mobile 'story'

McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app.

07/03/2014  |  Full story...

Bebo debuts video messaging service 'Blab'

Struggling social network Bebo is looking to turn around its fortunes with a free new video messaging app called Blab.

28/02/2014  |  Full story...

Top tips: 3 Things CIOs Can Learn from Snapchat

Snapchat, one of the most popular mobile apps amongst teenage girls, can teach CIOs a thing or three about technology and communication. In this guest article, Rob Sobers, director at data management firm Varonis, offers 3 key factors to SnapChat’s success- and what firms can learn from this.

28/01/2014  |  Full story...

Snapchat hack exposes 4.6m user names and phone numbers

Popular photo sharing app Snapchat has been hacked, leading to the account information of 4.6 million users being temporarily been posted online by hackers.

02/01/2014  |  Full story...

Digital Intelligence December 2013

Digital Strategy data - Digital Intelligence December 2013

As digital advertising moves beyond measuring clicks, this month saw the big players ramp up their display tools. Google reduced the value of adverts that are not seen by humans - potentially giving advertisers a better return on their display ad investment. Meanwhile Twitter now matches ads to users' browser history. Not to be outdone, Facebook was revealed to be working on artificial intelligence to mine its vast amount of user data.

Following its 'SEO apocalypse' - hiding all keyword data earlier this year - Google is now making email marketing analytics a little harder too, as Gmail starts caching images. This means major segment of consumers will 'disappear' from marketers stats. This month we look at what this means for email ads - and how to work around it.

With WhatsApp and Snapchat amongst the digital success stories of 2013, we also look at the 10 biggest instant messaging apps in the world and examine the implication of the Internet of Things' will have on marketing in the years to come.

Finally, gaze into the future with Amazon's flying delivery drones and Google's super-fast military robots. As digital and the real world merge, the next decade holds some exiting (and slightly scary) implications for us all...

Read December 2013

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30/12/2013

Top 10 instant messaging apps in the world (infographic)

The use of WhatsApp, WeChat, Line or SnapChat is booming all around the world. Social media agency KRDS, has produced this infographic on the top 10 messaging apps today, along with their features and their marketing potential.

16/12/2013  |  Full story...

Social media trends in 2013: Chat apps and Chinese platforms rising stars of the year

Twitter IPO could make the micro-blogging platform a serious Facebook rival for advertisers… if it can make the most of its live event–orientated audience data.

Chat Apps stole the headlines from the larger players this year, with WhatsApp, SnapChat and WeChat all getting audience figures that brands cannot ignore

Chinese Social Networks are begining to expand to western markets, bringing with them huge user numbers and targeted demographics.

09/12/2013  |  Full story...

Digital Intelligence November 2013

Digital Strategy data - Digital Intelligence November 2013

Big developments in mobile and social are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour.

What does it mean for your brand or market in 2014? Simply contact us with your questions to get practical tips from the digital strategists.

The digital channel mix changed massively in 2013, leaving many businesses using outmoded approaches in paid, owned and earned media. We can help keep you on track.

Read November 2013

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29/11/2013

Snapchat photo sharing overtaking Facebook with 70% female audience

More than two thirds (70%) of SnapChat’s audience are female, with the number of photos shared on the app doubling to 400 million a day, according to a news report.

22/11/2013  |  Full story...

24 most popular social networks in the world

This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

24 most popular social networks in the world. This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

21/11/2013  |  Full story...

Snapchat ‘rejects $3bn Facebook bid’

Mobile messaging startup Snapchat has reportedly rejected an acquisition offer from Facebook that would have valued the company at more than $3bn (£1.8bn).

14/11/2013  |  Full story...

Teens ditching Facebook for WhatsApp- report

Facebook is reportedly seeing a decrease in its daily users, especially teens, who have started to prefer mobile messaging apps like WhatsApp, SnapChat and WeChat, over the social networking giant.

13/11/2013  |  Full story...

Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way

Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report.

31/10/2013  |  Full story...

Digital Intelligence October 2013

Digital Strategy data - Digital Intelligence October 2013

New global research shows brand leaders see the switch to digital marketing now "a matter of survival", and reputation management (thanks to attacks through social media) now more of a risk to brands than an unstable economy or competitors.

Google created more controversy this month, with its new "endorsement ads" placing people's faces next to products they have '+1'ed, and breaking an 8-year promise with huge banner ads appearing on its search results.

In ecommerce, Amazon tested its own PayPal-style buttons, as battles with eBay heat up. And if you're looking for the best value paid media, new data suggests Facebook ads could be 18 times more effective on iPhones than Androids.

Need more research, training support or strategy creation? Simply email us back.

Read October 2013

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31/10/2013

Snapchat valued at $4bn… despite little revenue

SnapChat has been valued at $4bn by keen investors, despite the popular self-destructing photo app not having an established revenue model.

30/10/2013  |  Full story...

Lynx tests Snapchat’s ‘self-destructing ads’

Lynx has become the second major brand in a month to use photo sharing app Snapchat in a new campaign.

25/07/2013  |  Full story...

Snapchat catching Twitter: Installed on nearly 1 in 5 US iPhones

Social app Snapchat is now installed on more than 18.6% of devices in the US, fast catching Twitter, according to new research.

22/07/2013  |  Full story...

MTV runs ‘cheeky’ ads on Snapchat to promote Geordie Shore

MTV is running its first campaign on popular photo sharing app Snapchat to promote sixth season of UK reality show 'Geordie Shore'.

26/06/2013  |  Full story...

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