Digital Intelligence

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Reality TV star Kylie Jenner has knocked $1.3bn (£1bn) off Snap's stock market value after a single tweeting that she no longer used its Snapchat messaging app.

23/02/2018  |  Full story...

Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.

15/02/2018  |  Full story...

Snapchat has launched captionable augmented reality (AR) masks, letting users create customised filters for special event that cost from around $10.

14/02/2018  |  Full story...

Snapchat has taken its Snap Map feature to the web, letting users see public Stories laid out on a map.

13/02/2018  |  Full story...

Snapchat has reported surging growth in users and revenue in its latest quarter, reviving hopes that it can compete with Facebook’s Instagram and sending its shares up more than 20%.

08/02/2018  |  Full story...

Snapchat users can now share Stories outside the app to Facebook and Twitter in an effort to spark growth on the social media app.

25/01/2018  |  Full story...

Snapchat has updated its new Animated Filters feature with a new commercial option, letting brands created their own augmented reality filters on the chat app.

22/12/2017  |  Full story...

Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram.

30/11/2017  |  Full story...

Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers "tell deeper stories", with HBO and ASOS among the first brands to sign up.

27/11/2017  |  Full story...

Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.

08/11/2017  |  Full story...

Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.

03/11/2017  |  Full story...

Snapchat and Netflix are partnering for a first-of-its-kind World Lens -- featuring a portal into a new world -- for the launch of Stranger Things 2.

30/10/2017  |  Full story...

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

25/10/2017  |  Full story...

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

24/10/2017  |  Full story...

While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.

20/10/2017  |  Full story...

Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.

19/10/2017  |  Full story...

Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.

17/10/2017  |  Full story...

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

11/10/2017  |  Full story...

Snapchat has launched Sponsored 3D World Lenses, with Warner Brothers and Budweiser among the first brands signing up to the augmented reality platform.

29/09/2017  |  Full story...

Snapchat shares have plummeted 17% as the social media firm saw user numbers and revenues grow slower than expected and losses rise nearly fourfold, amid increasing competition from Instagram.

11/08/2017  |  Full story...

Snapchat has revamped its self-service advertising tool with an "Advanced Mode" designed for larger brands looking to conduct bigger camaigns at scale.

07/08/2017  |  Full story...

Snapchat has launched "Snap Publisher", helping advertisers create their own ads for the service from within a normal browser.

18/07/2017  |  Full story...

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

10/07/2017  |  Full story...

Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds.

07/07/2017  |  Full story...

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates.

03/07/2017  |  Full story...