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Entries from Digital Intelligence tagged with "snapchat"

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Snapchat beats expectations as stock leaps 44% on stock market debut

Snap Inc, the owner of messaging app Snapchat, has gone public after months of speculation, with shares initially priced at $17, with stocks jumping 44% to US$24.48 on the first day of trading.

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03/03/2017  |  Full story...

Snapchat IPO: Massive £19bn valuation despite revealing losses

Snap Inc, the owner of Snapchat, is set to make its debut on the New York Stock Exchange today with a better-than-expected market valuation of $24bn (£19bn).

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02/03/2017  |  Full story...

Snapchat demographics: US "less dominated by 18-24s compared to UK"

Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data.

01/03/2017  |  Full story...

WhatsApp takes on Snapchat with expiring messages

WhatsApp is adding a new feature that lets users tag messages ‘at this moment’ which vanish once opened, or after 24 hours.

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23/02/2017  |  Full story...

10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps

The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.

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13/02/2017  |  Full story...

Snapchat and Instagram growing fast in UK- report

Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast.

08/02/2017  |  Full story...

Snapchat unveils $4.2bn IPO plans (but reveals $515m loss for first time)

Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app.

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06/02/2017  |  Full story...

Snap Ads gets self-serve technology solution via 4C

Snapchat's new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat.

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02/02/2017  |  Full story...

Snapchat Spectacles: Cool or creepy? [INFOGRAPHIC]

With the hype on Snap Inc.’s upcoming IPO and its Spectacles release, agency Mediakix has developed an infographic and video guide to the chat app's big year ahead...

31/01/2017  |  Full story...

Snapchat debuts TV-style ratings with Nielsen deal

Snapchat has struck a partnership with Nielsen's mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender.

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26/01/2017  |  Full story...

Snapchat lets advertisers target users based on offline behaviour

Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as "creepy".

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20/01/2017  |  Full story...

Snapchat sets up international HQ in London

Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK's strong creative industries made it "a great place to build a global business".

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10/01/2017  |  Full story...

Snapchat partners MOAT to boost video ad measurement

Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising.

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04/01/2017  |  Full story...

Consumers “happy to interact with brands on mobile messaging apps”

53% of people who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so - as long as they can block brands they are not interested in according to a survey.

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22/12/2016  |  Full story...

Snapchat gets group messaging feature

Snapchat has added the ability to chat in groups for the first time, as the chat app looks to take on the likes of WhatsApp, Instgram and Facebook Messenger.

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15/12/2016  |  Full story...

Shazam ties up with Snapchat for music recognition

Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network.

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14/12/2016  |  Full story...

Snapchat "secretly" files for $25bn IPO

Messaging app Snapchat has filed for an initial public offering that could value the company at around $25 billion, according to a news report.

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16/11/2016  |  Full story...

Snapchat adds selfie effects to anything with ‘World Lenses’ tool

Snapchat has launched a 'World Lenses' tool for its app that adds Augmented Reality (AR) effects for the rear camera, expanding the feature beyond the selfie for the first time.

10/11/2016  |  Full story...

Snapchat planning $25bn IPO?

Messaging app Snapchat is reportedly planning an IPO that could value the company at $25bn.

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07/10/2016  |  Full story...

Snapchat debuts $130 smart sunglasses

Snapchat has launched 'Spectacles' a pair of smart sunglasses with a built-in camera, as the messaging app moves into hardware for the first time.


26/09/2016  |  Full story...

Time spent on social networks: Tumblr users beat Snapchat and Instagram

Tumblr users spend the longest time on social networking sites (though not necessarily on Tumblr itself) according to new research.

09/09/2016  |  Full story...

Snapchat planning Google Glass style augmented reality glasses?

Snapchat may be looking to make the jump from software to hardware, with as set of augmented reality glasses, according to a news report.

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08/09/2016  |  Full story...

Facebook takes on Snapchat with "instant video" on Messenger app

Facebook has launched a new “instant video” feature through its Messenger app that lets users send each other live videos, plus photos, gifs and written messages while texting in the app.

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06/09/2016  |  Full story...

Influencer marketing trends: Celebrities charge $188k for YouTube sponsorships

YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency.

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02/09/2016  |  Full story...

Snapchat offers advertisers behavioural targetting for first time

Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options.

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30/08/2016  |  Full story...

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