Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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River Island backs #explainepilepsy campaign

Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island.

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24/05/2017  |  Full story...

Facebook secret guidance on graphic content leaked

Facebook's moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network's handling of extreme content.

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23/05/2017  |  Full story...

Instagram audience in France still growing

Nearly one-fifth (19.8%) of internet users in France, or 10.4 million people, will Instagram regularly in 2017, according to new research.

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23/05/2017  |  Full story...

Technology innovations “can tackle social isolation and loneliness”

A new report released by Internet of Things UK (IoTUK) outlines how emerging digital and social technologies can help tackle social isolation and loneliness.

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22/05/2017  |  Full story...

EU fines Facebook £95m for ‘misleading’ WhatsApp data

The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp.

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19/05/2017  |  Full story...

8 things from Google I/O: Smart snaps, Siri rival and Android Go

This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market.


19/05/2017  |  Full story...

China’s Weibo overtakes Twitter for user numbers

China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.

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18/05/2017  |  Full story...

McDonald's pulls controversial video ad about child bereavement

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.


17/05/2017  |  Full story...

Snapchat rolls out “Max Reach” feature in UK and France

Snapchat's Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising.

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17/05/2017  |  Full story...

App trends: Communications and social increasingly dominate app time

The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report.

17/05/2017  |  Full story...

Influencer marketing: How much do celebrities earn for social media posts?

As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.

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15/05/2017  |  Full story...

Facebook boosts 360 videos with Blend Media partnership

Facebook has stuck a deal with Blend Media, to produce a “creator community" of experts for its 360 videos.

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15/05/2017  |  Full story...

Rise of reviews: 75% of UK shoppers trust other customers over retail staff

Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand.

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12/05/2017  |  Full story...

Chatbots "could save billions" for UK industries

Chatbots could save businesses billions of pounds, with banks and healthcare gaining the biggest cost savings.

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12/05/2017  |  Full story...

Playing politics with big data: What can marketers learn from Trump and Brexit?

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?

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11/05/2017  |  Full story...

Snapchat losses widen as user growth slows

Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year.

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11/05/2017  |  Full story...

Viral marketing trends: Just 1% of social video goes viral

Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.

11/05/2017  |  Full story...

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet

One teen’s mission for a year's supply of free chicken nuggets has become Twitter's most retweeted post of all time.

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11/05/2017  |  Full story...

Spotfiy debuts QR-style codes to boost music sharing

Spotify has launched Spotify Codes, which lets users share any track, artist, album, or playlist available on the platform.

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10/05/2017  |  Full story...

L’Oréal Paris gets 51% sales boost with new range on Snapchat

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.

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09/05/2017  |  Full story...

Facebook nears 2 billion users as mobile accounts for 85% of ad revenue

Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter.

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04/05/2017  |  Full story...

Facebook denies targeting "insecure teens" to boost ad clicks

Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.

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02/05/2017  |  Full story...

Interview with an influencer: Danny MacAskill on the process of working with major brands

Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers' lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.

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25/04/2017  |  Full story...

Unilever pranks beauty bloggers with fake hair care brand launch

Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.


24/04/2017  |  Full story...

giffgaff debuts Snapchat Lens for "Big Swim" campaign

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.

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21/04/2017  |  Full story...

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