Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Instagram lets users follow hashtags: New channel for brands?

Instagram is now letting its users follow hashtags based on their interests, in a move that could make streams more engaging while open up new marketing opportunities.

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15/12/2017  |  Full story...

LinkedIn reveals the most influential voices of 2017

LinkedIn has revealed the 2017 Top Voices; the coveted list of LinkedIn Influencers and members that celebrates those making the biggest impact on the platform.

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15/12/2017  |  Full story...

Bing partners Reddit for new AI search features

Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google.

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15/12/2017  |  Full story...

Pinterest 100: The top trends to try in 2018

Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, Self-care staycations and weighted blankets.

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14/12/2017  |  Full story...

Top tech trends of 2018: Huawei reveals its predictions

Devices will better serve our needs through the power of AI, while social media will move from being one-dimensional, to an entirely immersive experience, according to a new report looking at the major technology trends waiting for us in 2018.

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12/12/2017  |  Full story...

Half of young Brits have bought items promoted by influencers in 2017

Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.

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11/12/2017  |  Full story...

Star Wars attracting new female audience with Rey and Jyn

Ahead of the global premier of The Last Jedi today, it appears Disney’s focus on female heroines (Rey and Jyn Erso) has paid off - research conducted among 89,029 internet users reveals 37% of Star Wars fans are now female.

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08/12/2017  |  Full story...

Sprinklr debuts new Reddit listening tool for brands

Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data.

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08/12/2017  |  Full story...

Facebook debuts ‘Messenger Kids’ with parental supervision tools

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.

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05/12/2017  |  Full story...

Facebook halts ethnic targeting in ads

Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.

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01/12/2017  |  Full story...

Major Snapchat revamp splits friends from media content

Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram.

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30/11/2017  |  Full story...

Facebook takes on Snapchat with addictive messaging “Streaks”

Facebook is working on a feature similar to Snapchat's "Streaks" which is an addictive game that encourages friends to send messages back and forth for consecutive days.

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28/11/2017  |  Full story...

Snapchat debuts 'Stories for Brands': HBO and ASOS first to sign up

Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers "tell deeper stories", with HBO and ASOS among the first brands to sign up.

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27/11/2017  |  Full story...

Top UK brands on Instagram: Burberry leads the way

Burberry retains it's position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.

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27/11/2017  |  Full story...

Marketing in 2018: A year of reckoning?

Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.

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17/11/2017  |  Full story...

Just one Facebook ‘like’ is all it takes for targeted adverts

A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.

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16/11/2017  |  Full story...

Reddit takes on social media giants with chat function

Reddit is testing a real-time chat function which could soon replace its standard personal message (PM) system, as the popular internet forum looks to take on social media rivals such as Facebook.

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15/11/2017  |  Full story...

The growing impact of social media on sports [INFOGRAPHIC]

The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.

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15/11/2017  |  Full story...

Adobe launches first "programmatic-only" campaign

Adobe is aiming to prove that the future of ads is programmatic launching its first completely automated campaign on social media, mobile and TV.

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14/11/2017  |  Full story...

Half of sales reps view prospects’ Facebook profiles before meetings

More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research.

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14/11/2017  |  Full story...

Paddington Vs. Moz: Which Christmas ad is winning online?

Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?

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13/11/2017  |  Full story...

Twitter debuts $99 subscription tool to promote tweets

Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.

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09/11/2017  |  Full story...

Social media can drive brand impact (and not just clicks)

Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.

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09/11/2017  |  Full story...

Snapchat undergoes huge redesign as losses grow

Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.

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08/11/2017  |  Full story...

Facebook finally expands Messenger payments to the UK

Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.

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08/11/2017  |  Full story...

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