Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Global Halloween trends: Pop culture (and local culture) drives purchases

Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.

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16/09/2019  |  Full story...

Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns

2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.

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13/09/2019  |  Full story...

Snap, Facebook and MTV run workshops to inspire young digital pioneers

Snap, Facebook, MTV Breaks and more digital brands are coming together to support this year’s Digital Disruptors programme, aimed at inspiring the younger generation in the digital industry.

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10/09/2019  |  Full story...

Fashion ecommerce trends: 63% of shoppers turn to user-generated reviews for sizing guide

Reviews and social proof could prove key in reversing the issue of fashion returns, according to new research.

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09/09/2019  |  Full story...

Facebook halts facial recognition by default to tag photos

Facebook will stop using facial recognition technology to automatically tag people in photos unless the user has opted in.

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04/09/2019  |  Full story...

Twitter founder account hacked with racist tweets posted

Twitter founder Jack Dorsey has had his own Twitter account hacked, sending our a bombardment of racist and offensive messages.

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02/09/2019  |  Full story...

School and technology: Young Brits want social media lessons and smartphone limits

Ahead of the new academic year next week, young Brits are calling for tighter rules and awareness around the use of smartphones and social media in schools, according to new research.

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30/08/2019  |  Full story...

Snapchat opens ‘Lens Studio’ to creators

Snapchat has announced new updates to Lens Studio, a free desktop app that allows anyone to build AR for Snapchat.

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28/08/2019  |  Full story...

Twitter’s new video bidding platform only charges for completed viewings

Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.

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22/08/2019  |  Full story...

Facebook lets users see and control ‘off-site’ ad tracking with new privacy tool

Facebook has launched a new privacy tool "Off-Facebook Activity" in a bid to win back the trust of its users after the Cambridge Analytica data scandal last year.

Facebook lets users see and control ‘off-site’ ad tracking with new privacy tool

21/08/2019  |  Full story...

Twitter sparks controversy over sponsored anti-protest ads for China government

Twitter is reportedly running ads from China's state-backed media outlet Xinhua attacking the Hong Kong protesters.

Twitter sparks controversy over sponsored anti-protest ads for China government

20/08/2019  |  Full story...

Ogilvy UK partners Takumi to boost global influencers

Marketing giant Ogilvy UK is working with Takumi to boost its influencer marketing capabilities for clients.

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19/08/2019  |  Full story...

Teenager uses smart fridge to tweet after mother confiscates her phone

A tweet from a teenager has gone viral after she apparently used her smart fridge to post on Twitter after her mother confiscated her phone, giving the electronics brand LG a social media buzz in the process.

Teenager uses smart fridge to tweet after mother confiscates her phone

15/08/2019  |  Full story...

Facebook paid workers to transcribe Messenger conversations

Facebook has been paying hundreds of outside contractors to transcribe voice chats carried out using the company's Messenger app, according to a news report.

Facebook paid workers to transcribe Messenger conversations

15/08/2019  |  Full story...

Verizon sells Tumblr to WordPress for 'less than $3m'

Automattic, the creator of WordPress, has acquired Tumblr for “less than $3 million” from its previous owner, Yahoo, owned by Verizon.

Verizon sells Tumblr to WordPress for 'less than $3m'

14/08/2019  |  Full story...

Instagram bans ad partner for 'secretly tracking user data and locations' - report

Instagram has banned marketing company Hyp3r as an ad partner after allegedly scraping public data about users' locations which would normally have been deleted within 24 hours, according to a news report.

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12/08/2019  |  Full story...

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Consumers’ interactions with brands on social media influence their buying decisions  —  67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.

Facebook influences buying decisions ‘7 times more than other social platforms combined’

09/08/2019  |  Full story...

Facebook urged to shut down fake Amazon review groups

Facebook is still failing to shut down groups on its social network where fake Amazon reviews are bought and sold, according to a new report.

Facebook urged to shut down fake Amazon review groups

07/08/2019  |  Full story...

Pinterest smashes sales expectations as user reach 300 million

Pinterest now attracts 300 million monthly users for the first time during the quarter ending in June, a 30% increase from the same period a year earlier.

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02/08/2019  |  Full story...

Twitter surge continues: revenues and user numbers increase

Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in "spammy or malicious behaviour".

Twitter surge continues: revenues and user numbers increase

31/07/2019  |  Full story...

Facebook extends search ad test to more brands

Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.

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30/07/2019  |  Full story...

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

29/07/2019  |  Full story...

The new political battleground? Boris Johnson's team tests hundreds of Facebook campaign ads

The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.

The new political battleground? Boris Johnson's team tests hundreds of Facebook campaign ads

26/07/2019  |  Full story...

The biggest stars on Instagram: Kyle Jenner’s followers now ‘twice as big as UK population’

The world’s biggest Instagram stars are now racking up huge follower counts, with Lionel Messi getting double the population of Italy alone. New research looks at how follower count compares to the world’s most populated countries.

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23/07/2019  |  Full story...

Apollo 11 anniversary: Which Astronauts are winning the social media race?

As the world marks the Apollo 11’s 50th anniversary of landing on the moon, new data looks at which astronauts are most talked about on social media today.

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23/07/2019  |  Full story...

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