Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Customer service trends: Facebook and webchat lead way as email and Twitter lag behind

UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to new research.

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25/03/2019  |  Full story...

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...

Instagram beats Facebook as UK Gen Z’s favourite social media platform

Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.

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19/03/2019  |  Full story...

Instagram overtakes YouTube as top for influencer content

Consumers rank Instagram top for influencer content (65%) ahead of YouTube, over a quarter of UK consumers spending more than £500 on items recommended by influencers, according to new research.

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18/03/2019  |  Full story...

Brexit bots: Foreign Twitter accounts ‘amplified pro-Leave views’

Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.

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13/03/2019  |  Full story...

Tech giants should ‘open up their customer data to others’ says UK Govt report

A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.

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13/03/2019  |  Full story...

Facebook removes over 100 ‘hate’ accounts in the UK

Facebook has discovered and taken down dozens of fake accounts used to spread hate in UK.

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12/03/2019  |  Full story...

Two-thirds of small businesses use social media to monitor online reputation

A small business’s online reputation impacts its overall success, which is why 88% of small businesses monitor their online reputation at least quarterly. Two-thirds of small businesses (66%) use social media to accomplish this task.

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11/03/2019  |  Full story...

The Queen makes her first Instagram post

The Queen has posted her first message on Instagram at a new Science Museum exhibition in London.

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11/03/2019  |  Full story...

LinkedIn’s ad focuses on role of community in job hunt

LinkedIn has revealed the latest iteration of its integrated marketing campaign, “In It Together”, which focuses on how LinkedIn’s diverse community of professionals help each other to find the right job.

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08/03/2019  |  Full story...

Pinterest launches ‘Catalogs’ and extra shopping ad inventory

Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences.

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04/03/2019  |  Full story...

Time to ditch the demographics? Brands 'must rethink targeting to embrace personalisation'

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.

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01/03/2019  |  Full story...

Influencer marketing stars earning less (but brands paying more overall)

Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.

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25/02/2019  |  Full story...

Fake news report: UK investigation concludes Facebook is a "digital gangster"

A UK parliamentary committee has published its findings after an 18-month investigation into fake news, accusing Facebook of obstructing its inquiry and "intentionally and knowingly" violating data privacy laws.

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19/02/2019  |  Full story...

Social media ad trends: Instagram Stories taking bigger slice of budgets

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.

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15/02/2019  |  Full story...

Snapchat showcases VR ‘Lego wear’ in pop-up shop

This week, a playful pop-up in Fitzrovia showcases the latest cutting-edge retail technology with Snapchat LEGO WEAR, immersing shoppers in an augmented reality fashion boutique experience.

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15/02/2019  |  Full story...

Six-second ads: The secret to success

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

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15/02/2019  |  Full story...

Harrods or Greggs? What your dating app says about you

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.

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14/02/2019  |  Full story...

Twitter comeback continues as it reveals ‘daily user’ numbers for first time

Twitter has given data around its daily user numbers for the first time, as the social network continued its comeback with strong revenue and profit growth at the end of 2018.

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08/02/2019  |  Full story...

Snapchat comeback: Chat app beats estimates and stems decline in users

Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.

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08/02/2019  |  Full story...

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

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07/02/2019  |  Full story...

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

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05/02/2019  |  Full story...

Facebook profits hit record high (despite year of scandals)

Facebook's increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

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01/02/2019  |  Full story...

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

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01/02/2019  |  Full story...

OK Computer? Consumers ‘increasingly comfortable with human-mimicking robots in customer service’

As Google Duplex inches closer to becoming a reality, new research by Aspect Software has revealed that over half of consumers (52 per cent) would be comfortable communicating with a customer service robot that closely mimics human behaviour over the phone.

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30/01/2019  |  Full story...

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