Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Snapchat lets brands create ad "in less than two minutes" from a browser

Snapchat has launched "Snap Publisher", helping advertisers create their own ads for the service from within a normal browser.

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18/07/2017  |  Full story...

Amazon takes on WhatsApp with "Anytime"messenger

Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps.

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18/07/2017  |  Full story...

Twitter teams up with Royal Opera House for World Emoji Day

The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.

World Emoji Day 2017: are we over the emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.

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17/07/2017  |  Full story...

Federer aces Djokovic in battle over Instagram followers

As Wimbledon wraps for another year, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research.

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17/07/2017  |  Full story...

Facebook Messenger gets ads for the first time

Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.

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13/07/2017  |  Full story...

Facebook plans to build a village in Silicon Valley

Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors' centre, near its offices in Menlo Park, California.

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11/07/2017  |  Full story...

Burt’s Bees plants seeds in exchange for branded Snapchat selfies

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

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10/07/2017  |  Full story...

Snapchat adds creative tools: Web links, backdrops and voice filters

Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds.

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07/07/2017  |  Full story...

Picky fashion shoppers buy from just three online stores

The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.

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07/07/2017  |  Full story...

Instagram adds photo and video replies to Stories

Instagram is adding a new feature that lets users reply to Stories with a photo or video.

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07/07/2017  |  Full story...

Nike to sell trainers on Instagram and Amazon

Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers.

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06/07/2017  |  Full story...

Ecommerce event report: Retail giants discuss consumer-generated content strategies

Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some of the key industry insights that emerged from these discussions.

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06/07/2017  |  Full story...

Is winter here yet? Game of Thrones chatbot answers fan questions

Digital creative agency Catch Digital has released an unofficial Game of Thrones Facebook ChatBot to coincide with the latest series of the fantasy TV show.

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05/07/2017  |  Full story...

Facebook reaches 2 billion users as Zuckerberg warns "responsibility is expanding"

Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility.

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04/07/2017  |  Full story...

Snapchat goes local: Snap Maps sparks privacy fears

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates.

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03/07/2017  |  Full story...

Top Instagram marketing tips from the world's biggest brands [INFOGRAPHIC]

Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram.

03/07/2017  |  Full story...

How celebrity endorsements influence young consumers

Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research.

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03/07/2017  |  Full story...

Europe digital trends: Online ad spend extends lead over TV

Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.

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30/06/2017  |  Full story...

Rise of the “Fast Fashion” industry: Catwalk retail shops see 21% growth in 3 years

The Fast Fashion industry has grown 21% over the past 3 years, with retailers collaborating with celebs and reality stars the MOST successful brands, according to new research.

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30/06/2017  |  Full story...

Top crisps brands on digital: Popchips beats Walkers for engagement

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.

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29/06/2017  |  Full story...

Mobile commerce trends: Sharing drives Apple Wallet sales

More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research.

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29/06/2017  |  Full story...

The great Cannes debate: Film and sports marketing in a digital world

The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.

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28/06/2017  |  Full story...

Social media hacks for SMEs: Tips for the 5 big social networks

Each social media channel comes with its own challenges. With this in mind, Hiscox has complied some handy hacks for the main social media channels; Facebook, Twitter, Instagram, Pinterest and LinkedIn.

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23/06/2017  |  Full story...

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year.


22/06/2017  |  Full story...

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