Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Ecommerce trends: Are user generated images the key to reducing return rates?

Marketers are failing to adopt user generated content into their marketing strategies despite its role in reducing return rates, according to new research.

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17/06/2019  |  Full story...

Is Fortnite becoming the next big social network?

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

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14/06/2019  |  Full story...

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

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13/06/2019  |  Full story...

The Love Island effect: Influencer ROI ‘is more theatre than reality’

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

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10/06/2019  |  Full story...

Twitter and Facebook ‘worst channels for retail customer experience’

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to new research.

Twitter and Facebook ‘worst channels for retail customer experience’

30/05/2019  |  Full story...

Roku woos TV advertisers with new streaming video measurement tool

Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads.

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30/05/2019  |  Full story...

CrossFit quits Facebook branding them ‘utopian socialists'

Health and fitness brand CrossFit has withdrawn its presence and ads on Facebook and Instagram, accusing the social network of being “utopian socialists”.

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29/05/2019  |  Full story...

1 in 7 Brits have bought via social media in last 12 months

As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.

28/05/2019  |  Full story...

Fashion accessory retailer Lulu Guinness links social media to its ecommerce store

Fashion accessory retailer Lulu Guinness links social media to its ecommerce store

Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.


22/05/2019  |  Full story...

Instagram shuts down direct messaging app

Instagram shuts down direct messaging app

Instagram is closing down its standalone Direct messaging app within the next month.

17/05/2019  |  Full story...

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

Influencer marketing spending is on the rise with the average campaign spend nearly 3 times higher than in 2017, according to new research.

13/05/2019  |  Full story...

Less than half of small businesses proactively manage their online reputation

Less than half of small businesses proactively manage their online reputation

More than half of small businesses (53%) respond publicly to negative online reviews, but only 40% encourage happy customers to leave positive reviews, according to new data.


10/05/2019  |  Full story...

Top retailers failing to capitalise on growing social media influence’

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Almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles, according to new research.

10/05/2019  |  Full story...

Voice search trends: 17% shop using Echo or Google Home

Just 17% of online shoppers make frequent purchases via voice while 63% are compelled to click from social media.

Voice search trends: 17% shop using Echo or Google Home

09/05/2019  |  Full story...

Avengers snaps away movie competition on social media

Following Avengers: End Game’s box office smash opening weekend, new data from Socialbakers has found that the film has also smashed the competition on social media.

Avengers snaps away movie competition on social media

02/05/2019  |  Full story...

Live and Breathe teams up with The Virtual Influencer Agency

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Live and Breathe teams up with The Virtual Influencer Agency

02/05/2019  |  Full story...

Facebook F8 round-up: new dating, shopping and group chat features

Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.

Facebook F8 round-up: new dating, shopping and group chat features


02/05/2019  |  Full story...

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...

Shopify ties with Snapchat to integrate ecommerce ads

Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.

Shopify ties with Snapchat to integrate ecommerce ads

01/05/2019  |  Full story...

Digital drives UK ad spend to record levels: VOD, social and search lead way

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

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30/04/2019  |  Full story...

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

Despite the recent hype surrounding influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

26/04/2019  |  Full story...

Facebook beats revenue estimates despite data scandals

Facebook has exceeded revenue expectations and matched estimates for its daily active user growth.

Facebook beats revenue estimates despite data scandals

25/04/2019  |  Full story...

Twitter comeback continues with stronger user growth

Twitter has posted positive earnings results on the back of its renewed focus on its data business, appealing to marketers.

Twitter comeback continues with stronger user growth

24/04/2019  |  Full story...

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

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24/04/2019  |  Full story...

Pinterest valued at $12.7 bn in IPO

Social scrapbooking site Pinterest has launched an initial public offering set the online scrapbook company’s valuation at $12.7bn.

Pinterest valued at $12.7 bn in IPO

23/04/2019  |  Full story...

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