Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Twitter comeback continues as it reveals ‘daily user’ numbers for first time

Twitter has given data around its daily user numbers for the first time, as the social network continued its comeback with strong revenue and profit growth at the end of 2018.

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08/02/2019  |  Full story...

Snapchat comeback: Chat app beats estimates and stems decline in users

Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.

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08/02/2019  |  Full story...

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

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07/02/2019  |  Full story...

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

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05/02/2019  |  Full story...

Facebook profits hit record high (despite year of scandals)

Facebook's increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

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01/02/2019  |  Full story...

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

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01/02/2019  |  Full story...

OK Computer? Consumers ‘increasingly comfortable with human-mimicking robots in customer service’

As Google Duplex inches closer to becoming a reality, new research by Aspect Software has revealed that over half of consumers (52 per cent) would be comfortable communicating with a customer service robot that closely mimics human behaviour over the phone.

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30/01/2019  |  Full story...

Pinterest boosts beauty searches with ‘skin tone’ criteria

Pinterest has launched a new ‘skin tone’ feature that lets people discover personalised makeup and hair ideas on the go with better search parameters.

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29/01/2019  |  Full story...

Facebook to connect WhatsApp, Instagram and Messenger users to each other- report

Facebook is planning to integrate WhatsApp, Instagram and Messenger across its applications, (but will remain separate apps) according to new report.

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25/01/2019  |  Full story...

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’

Scientists have discovered it's possible to create a 95% accurate profile of non-users on social media using their friends' data, leading to so-called ‘shadow profiles’.

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24/01/2019  |  Full story...

Social media stars and celebs pledge to be more transparent over paid posts

A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.

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24/01/2019  |  Full story...

Social media trends: What are people posting on their timeline?

Images (69%) are the most popular content type that people post on social media, followed by life updates/announcements (47%) and videos (46%), according to new US-based research.

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21/01/2019  |  Full story...

Kingston rolls out eSports gaming campaign with Post Malone

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

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21/01/2019  |  Full story...

IPA Bellwether: UK marketing budgets flatline as Brexit bites

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

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16/01/2019  |  Full story...

Gillette sparks social media storm with "Best a Man Can Be" ad

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

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16/01/2019  |  Full story...

Student social network links with global ID card scheme for tailored adverts

The non-profit organisation behind the International Student Identity Card (The ISIC Association) has partnered with Campus Society, a social network for UK students, to offer tailored experiences, offers and services to the global student population.

16/01/2019  |  Full story...

Nearly 15% of job seekers use social media to land a new job

Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.

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11/01/2019  |  Full story...

Twitter reveals ‘Ice Breaker’ tool to encourage more positive debates

Twitter is launching new tools designed to encourage healthy debate the platform, including an ‘Ice Breaker’ function, as the social network looks to tackle abuse on the platform.

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10/01/2019  |  Full story...

What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’

Netflix is aggressively ramping up global productions, particularly in Europe and Asia according to the latest report from Ampere Analysis.

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10/01/2019  |  Full story...

Corporate social responsibility ‘influences buying decisions more than price’

People prioritise environmental and human-focused causes over price, according to a new survey from Clutch.

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09/01/2019  |  Full story...

Brits ‘more interested in Love Island than Brexit’

Love Island generated more interest online than Brexit, the Royal Wedding and the World Cup during 2018, according to new data.

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09/01/2019  |  Full story...

Just 1 in 10 have plan for online presence after they die

Only 1 in 10 have accounted for all of their online assets, and nearly half (47%) haven't accounted for any at all, according to new research.

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04/01/2019  |  Full story...

Fake it ‘til you make it: Instagram users ‘faking sponsored posts to gain popularity’

Instagram influencers are faking sponsored posts, in a bid to boost their followers and attracting real sponsors, according to a news report.

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20/12/2018  |  Full story...

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

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19/12/2018  |  Full story...

Odd news: The 10 weirdest digital stories of 2018

From Amazon's car boot deliveries to Samsung's foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.

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18/12/2018  |  Full story...

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