Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Twitter forced to reveal identity of parody Wetherspoon's account after court order

A court has ordered Twitter to reveal the identity of the person behind a set of satirical and "abusive" Wetherspoon accounts.

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18/12/2018  |  Full story...

WeChat games platform launched ‘Creativity Incentives Program’ to reward developers

Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a "Creativity-Certified" label, better revenue distribution plans, and initial user traffic.

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17/12/2018  |  Full story...

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...

Top 20 TV programmes for tweets: Love Island beats politics

New data published today by Kantar Media shows that reality television has driven the highest level of social media engagement over the course of the past year, closely followed by current affairs programmes.

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13/12/2018  |  Full story...

Top 100 trends on Pinterest

Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.

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12/12/2018  |  Full story...

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...

Social and Shopping: Can Instagram Expect a Christmas Surge?

According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have a big final quarter. Partly because it offers the best relationships between consumers and businesses.

07/12/2018  |  Full story...

The role of reviews: Google more trusted than trip advisor for star ratings

Over half (57%) of online users trust a 3 - 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.

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07/12/2018  |  Full story...

Top 5 social trends for 2019: Stories, commerce and rebuliding trust

Rebuilding trust, storyliving, paid social, cracking the commerce code, and the rise of messaging identified as the most important social trends for businesses of all sizes to seize in 2019, according to a new report.

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06/12/2018  |  Full story...

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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04/12/2018  |  Full story...

Social media influence remains high, but shoppers are wary of social commerce

Shoppers are more influenced by social media than ever, but social commerce has yet to see widespread adoption, according to new research. SUMO Heavy, the digital commerce strategy firm, polled 1,046 adults (in the U.S.) to evaluate social media’s impact on consumer shopping habits and better understand the role of emerging technology in the future of social commerce and eCommerce.

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30/11/2018  |  Full story...

Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram

With Black Friday over for another year, which brands created most social media buzz around its sales?

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27/11/2018  |  Full story...

Top 25 voices on LinkedIn

LinkedIn has revealed its fourth annual UK Top Voices list, which celebrates the standout professionals making an impact on the platform within their industries.

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27/11/2018  |  Full story...

Paco Rabanne targets Instagram shoppers with ‘immersive Christmas Market’

Paco Rabanne is launching a ‘fragrance-inspired’ Christmas Market, which will pop up in four locations across the nation over the Christmas period, designed to boost awareness and enourage Instragram photo opportunities.

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26/11/2018  |  Full story...

Black Friday marketing: Social rises but direct marketing still dominates

Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research.

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23/11/2018  |  Full story...

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign

Twitter UK has launched a Christmas TV ad featuring a man called John Lewis, who gets an avalanche of tweets each year mistaking his for the department store famous for its festive TV commercials.

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20/11/2018  |  Full story...

Instagram to remove fake likes and comments

Instagram has begun banning paid-for likes and followers, in an effort to restore trust among the popular platform’s users and advertisers alike.

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20/11/2018  |  Full story...

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts

Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API.

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20/11/2018  |  Full story...

The psychology of shopping: Three new consumer trends shaping retail

'Self-care shoppers', 'virtuous circlers' and ‘social capitalists’ are three new emerging shopping trends on retail, according to new research looking into the thought processes that convert browsers into buyers.

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16/11/2018  |  Full story...

People expect brands to respond to social media comments within 24 hours

People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly.

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14/11/2018  |  Full story...

Top 7 John Lewis Christmas ads: ‘The Long Wait’ most emotionally effective

“The Long Wait” is the most effective John Lewis Christmas ad, according to new emotion AI data released today by Realeyes.

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08/11/2018  |  Full story...

LinkedIn revamps ad tools with forecasting and live previews

LinkedIn has conducted a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact.

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06/11/2018  |  Full story...

Will IoT and social overtake TV and radio for news consumption?

An increasing number of IT security professionals see future in IoT and social media for general opinion, general news and discussion on IT Security, according to new research.

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06/11/2018  |  Full story...

US elections: Twitter shuts down 10,000 bot accounts 'discouraging voting'

Twitter has deleted more than 10,000 bot accounts that it says tried to discourage Americans from voting in the midterm elections, often targeting people likely to vote for a Democrat candidate.

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05/11/2018  |  Full story...

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