Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Snapchat rolls out new phase of ‘shoppable ads’

Snapchat has launched a new range of ecommerce advertising formats, as the chat app looks to further monetise its network.

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02/10/2018  |  Full story...

Search and social to drive 67% of adspend growth by 2020

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.

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25/09/2018  |  Full story...

Top 10 hashtag research tools: How to make the most of your social media posts

There are many tools that can help marketers decide which hashtags to use in their social media marketing posts. We look at 10 of the best, from Twitter's own features to more advanced geographical and community-based services.

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21/09/2018  |  Full story...

London Fashion Week: Victoria Beckham trumps Burberry for social buzz

London Fashion Week (LFW) 2018 saw more than 100 designers and models invade the capital once again, with new research showing which brands and models generated most social media buzz.

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21/09/2018  |  Full story...

In case you missed it: The 10 big stories in content marketing

From native ads to virtual reality, marketers have more channels to reach people than ever before. This bite-sized review looks back at some of the biggest content marketing stories including YouTube’s new adaptable mobile ads, Facebook’s new video platform and why brands shouldn’t be scared of using Instagram Stories...

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20/09/2018  |  Full story...

Brands ‘need to do more ads on Instagram Stories’

Marketers are investing four times less on Instagram Stories than, despite Stories being half the price of posts on a CPC basis, according to new research.

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20/09/2018  |  Full story...

Hootsuite integrates Google to combine search and social ads

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

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20/09/2018  |  Full story...

The UK’s favourite events revealed: sport, music and theatre top list

Sporting fixtures lure 150 million attendees each year, with a total annual spend of £8.5 billion, while music concerts and the theatre take second and third sport as UK public spends over £48 billion attending events each year, according to new research.

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18/09/2018  |  Full story...

Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience

There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research.

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14/09/2018  |  Full story...

Creative protection or 'link tax'? EU votes for controversial internet copyright law

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

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13/09/2018  |  Full story...

LinkedIn debuts ‘self-service’ dynamic ads

LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue.

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11/09/2018  |  Full story...

Burger King puts social first with £20K chicken competition

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

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11/09/2018  |  Full story...

Nike gets political: Social media storm after recruiting former NFL star Colin Kaepernick

Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.

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06/09/2018  |  Full story...

Over half of teens are influenced by ethics when buying a brand

The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research.

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06/09/2018  |  Full story...

Pinterest consumer study: Third of Brits want more ‘me time’ after summer

With the summer holiday period coming to a close, a large number of Brits are looking to focus on themselves with more “me time” and a balanced approach to going back to work, according to new research.

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03/09/2018  |  Full story...

Emoji habits shows how Brits reacted to heatwave

How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey emotions on social channels.

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03/09/2018  |  Full story...

Facebook takes on Netflix and YouTube with ad-funded video platform

Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.

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30/08/2018  |  Full story...

Snapchat in UK ‘to overtake Facebook among 18- 24-year-olds this year’

Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to new research.

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29/08/2018  |  Full story...

Facebook, Twitter and Google remove propaganda accounts

Facebook, Twitter, and Alphabet have collectively removed hundreds of accounts tied to an alleged Iranian propaganda operation on Tuesday.

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24/08/2018  |  Full story...

Facebook bans second Cambridge psychometric quiz app

Another personality quiz app designed to harvest personal data from respondents, has been banned by Facebook, following the Cambridge Analytica scandal earlier this year.

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24/08/2018  |  Full story...

Facebook gives every user a secret reputation score to tackle fake news

Facebook has begun assigning users a reputation score, designed to predict how trustworthy they are, as the social network looks to fight the spread of fake news.

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23/08/2018  |  Full story...

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

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17/08/2018  |  Full story...

Facebook to stream top Spanish football to Asian subcontinent

Facebook has struck a deal with Spain's La Liga to broadcast all its matches in the Indian sub-continent, for the next three seasons.

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15/08/2018  |  Full story...

Facebook traffic plunges as people flock back to YouTube- study

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

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14/08/2018  |  Full story...

Love Island fuels 'fast fashion' industry growth

Reality show Love Island series helped the show’s official sponsor Missguided, double website visits from the television show’s fans, according to new data.

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13/08/2018  |  Full story...

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