Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Influencer marketing trends: 47% of consumers fatigued by repetitive influencers

The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week.

06/08/2018  |  Full story...

Most Brits prefer to ‘self discover’ new brands rather than via advertising

People are now less inclined to trust messages that are delivered via push advertising than in the past, preferring to discover new products themselves; favouring ‘pull’ channels such as a friend’s recommendation, browsing in store or an online search, according to a new study.

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06/08/2018  |  Full story...

Switzerland digital trends: More than half of social network users on Instagram

While Facebook remains the most popular social network, Instagram is enjoying strong growth, according to new research.

03/08/2018  |  Full story...

WhatsApp debuts paid-for business tools (and plans ads)

WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.

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03/08/2018  |  Full story...

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook.

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30/07/2018  |  Full story...

Twitter stocks plunge 20% as it sheds a million users leave (but revenues rise)

Twitter shares have fallen 20% as its active monthly users fell from 336m to 335m over the last three months, but revenues actually exceeded forecasts.

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30/07/2018  |  Full story...

Love Island: Wes and Meg win online popularity contest

Love Island contestants Dani and Jack may appear to be fan favourites, but Wes and Megan are actually the most popular islanders when it comes to online page views, according to research from Taboola.

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27/07/2018  |  Full story...

Facebook shares dive 24% as user growth slows

Facebook shares have plunged 24% as the social network saw its user base and second-quarter revenue grow slower than expected.

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26/07/2018  |  Full story...

Instagram rich list: Kylie Jenner claims to spot

Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post.

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26/07/2018  |  Full story...

Love Island: Which contestant is winning on social media?

With less than a week to go until the Love Island finale, social media marketing company Socialbakers has released data on which contestants are winning the competition on social media – based on interactions and mention compatibility.

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26/07/2018  |  Full story...

World Cup social media review: Best influencers, posts and sponsors

The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament.

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26/07/2018  |  Full story...

Facebook plans office in China (despite being blocked)

Facebook’s subsidiary in China will be an "innovation hub" to support local tech talent, ramping up its presence in the restrictive market where its social media sites remain blocked.

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25/07/2018  |  Full story...

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand's mascot and founder Colonel Sanders.

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24/07/2018  |  Full story...

Facebook investigates Crimson Hexagon over data policy concerns

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

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23/07/2018  |  Full story...

Facebook sees ad spend boom despite data scandal

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

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17/07/2018  |  Full story...

The global reach of influencer marketing: 60% follow celebs on social

Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research.

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17/07/2018  |  Full story...

Social Media World Cup: France repeats win but England comes second

With an exhilarating World Cup tournament finally drawn to a close, Socialbakers lists who came out in terms of social media mentions.

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17/07/2018  |  Full story...

Twitter bot purge: 8 million fake followers ditched

Following the news that Twitter has purged millions of fake accounts, Socialbakers has released data showing the accounts who have lost the most followers, and the greatest share of followers, on the platform since the purge took place.

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16/07/2018  |  Full story...

World Cup: France leads global social buzz ahead of Croatia

Despite England’s crushing loss in the semi-final against Croatia, the team managed to jump one place to 3rd in Socialbakers’ Social Media World Cup, leapfrogging Argentina to take the bronze medal position, while France leads, according to new research.

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13/07/2018  |  Full story...

Social media and the spread of fake news: Could you call It out?

You can't deny the power of social media for enabling conversation like no other medium in history - but is it also responsible for the spread of fake news in our societies?

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12/07/2018  |  Full story...

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)

Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.

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11/07/2018  |  Full story...

Tinder launches 'video loop' GIF feature globally

Tinder has started the global rollout of Tinder Loops, which lets users add two-second looping videos.

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11/07/2018  |  Full story...

Social Media World Cup: France tops social buzz ahead of semis

Following a bumper weekend of World Cup action, France remain the top semi final team in terms of social buzz, with England coming second, according to new research.

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10/07/2018  |  Full story...

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz

The goals scored by Harry Kane, England’s superstar striker, have so impressed fans on social media, that his share of voice now puts him at fourth place behind the mighty talents of Cristiano Ronaldo, Lionel Messi and Neymar, according to new analysis.

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06/07/2018  |  Full story...

Social media world cup: France most talked about team

Following an incredible and unpredictable knockout stage, Socialbakers’ 2018 Social Media World Cup now shows that France are the most talked about side of the quarter finalists.

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06/07/2018  |  Full story...

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