Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Facebook shuts down three apps after ‘low interest’

Facebook is shutting down three apps, tbh, Hello and Moves, blaming low user numbers.

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05/07/2018  |  Full story...

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

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05/07/2018  |  Full story...

Top 11 brands that should be jumping on the Love Island bandwagon

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.

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29/06/2018  |  Full story...

Top 10 World Cup commercials on social media: Screwfix tops league

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV - 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.

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28/06/2018  |  Full story...

Pinterest Pincodes: Furniture store Neptune uses QR-style codes

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.

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27/06/2018  |  Full story...

Who’s wining the World Cup on social media?

Throughout the 2018 World Cup, social media marketing platform Socialbakers will be sharing data on which players and teams are winning the ‘social media World Cup’ – who is garnering the most interactions on social media, and why?

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27/06/2018  |  Full story...

The social winners of Cannes Lions 2018

With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz.

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25/06/2018  |  Full story...

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.

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25/06/2018  |  Full story...

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

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25/06/2018  |  Full story...

Cannes Lions winners: Xbox lets fans sell own customised controller designs

The Cannes Lions jury awarded the top ‘Creative Commerce’ prize to Microsoft XBox Design Lab's "The Fanchise Model" campaign, created out of McCann London.

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22/06/2018  |  Full story...

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.

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22/06/2018  |  Full story...

Instagram launches long-form video hub IGTV

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

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22/06/2018  |  Full story...

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

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20/06/2018  |  Full story...

Hootsuite ‘Boost’ helps organisations extend reach of organic social content

Hootsuite has launched Boost a new feature allowing customers to easily identify and promote top performing Facebook content to reach new audiences.

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20/06/2018  |  Full story...

World Cup players ‘twice as valuable than clubs on social media’

The Premier League's most prolific online 'stars' are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia.

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18/06/2018  |  Full story...

Social media now captures more time than live TV

Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research.

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14/06/2018  |  Full story...

England Fans in North West ‘plan to use social media most during World Cup'

England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country - communicating and posting photos via social media during the World Cup, according to new research.

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13/06/2018  |  Full story...

Snapchat AR ads go programmatic

Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses.

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13/06/2018  |  Full story...

Two thirds of Brits staying at home to watch World Cup

Only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup.

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12/06/2018  |  Full story...

Cannes 2018: The 10 biggest YouTube ads since last year’s festival

With Cannes Lions 2018 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

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12/06/2018  |  Full story...

Instagram planning long-form videos?

Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour.

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08/06/2018  |  Full story...

World Cup 2018: Analytics reveals most anticipated matches

With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.

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08/06/2018  |  Full story...

KitchenAid gets closer to its customers via social media

A strategic plan to connect more closely with customers using social media has resulted in an 85% growth in engagement across Facebook, Twitter and Instagram for KitchenAid, the leading countertop appliance brand, since it implemented CX Social, a dedicated social media management platform from Clarabridge.

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07/06/2018  |  Full story...

Authentic reviews are three times as important for online shoppers as product imagery

Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.

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06/06/2018  |  Full story...

Ad data wars: Apple blocks Facebook and Google tracking tools by default

Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.

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05/06/2018  |  Full story...

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