Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Authentic reviews are three times as important for online shoppers as product imagery

Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.

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06/06/2018  |  Full story...

Ad data wars: Apple blocks Facebook and Google tracking tools by default

Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.

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05/06/2018  |  Full story...

Data scandal: Trust in Facebook drops by half

Facebook users’ faith in the social media site has fallen dramatically in the last twelve months with more than half (52%) of Brits saying they now trust the company less than this time last year, according to research by Virtual Private Network (VPN) comparison service Top10VPN.com.

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05/06/2018  |  Full story...

HubSpot and Taboola turn on content discovery for 40,000 brands

Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.

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04/06/2018  |  Full story...

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...

Pinterest Promoted Video ads go widescreen

Pinterest has launched a new video format that its testing with advertisers, called 'Promoted Video at max width'.

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01/06/2018  |  Full story...

Reddit overtakes Facebook as third most popular site in US

Social forum site Reddit has overtaken Facebook to become the third most visited platform in the US, according to rankings on Alexa, the Amazon-owned Web traffic analysing platform.

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01/06/2018  |  Full story...

LGBT+ business community myGwork gets revamp

Entrepreneurial twins Adrien and Pierre Gaubert are re-inventing the way LGBT+ professionals find and secure jobs with myGwork, the LGBT+ business community.

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01/06/2018  |  Full story...

Social football buzz: Real Madrid won the game but lost the crowd

During the Champion’s League Final last weekend, a staggering 8,366,967 online engagements were directed at Real Madrid in total, but sentiment for the winning club actually fell, according to new research.

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01/06/2018  |  Full story...

A tale of two tweets: Poundland threatens legal action over Thameslink slur

A tweet from UK rail operator Thameslink backfired spectacularly this week, after an attempt at humour resulted in high street retailer Poundland threatening to sue.

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31/05/2018  |  Full story...

How KFC spoofed a vlogger trend with fake ‘Clean Eating’ Burger

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

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31/05/2018  |  Full story...

Socialbakers adds AI-powered Audience Segmentation to marketing platform

Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity.

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29/05/2018  |  Full story...

10 years of Twitter analysis: Most liked, retweeted, followed & more

This week marks the 10th anniversary of when Crimson Hexagon started collecting Twitter data for social analysis way back in 2008.

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24/05/2018  |  Full story...

Snapchat lets people opt out of advertising categories

Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising.

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16/05/2018  |  Full story...

Deadpool returns to Snapchat with shoppable AR lens

Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.

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16/05/2018  |  Full story...

Top words on Twitter: Positive phrases get more retweets

‘Love’ is the most used word on Twitter, followed by other positive expressions ‘thank’, ‘happy’ and ‘great’, according to new research.

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11/05/2018  |  Full story...

10 big trends from Google I/O: AI phone calls and Android IoT platform

Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018…

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10/05/2018  |  Full story...

Walmart buys majority stake in India's Flipkart for $16bn

Walmart is buying 77% stake of Flipkart, worth $16bn, eventually wanting the Indian online retail giant to become a publicly-listed subsidiary.

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09/05/2018  |  Full story...

Hootsuite integrates with Pinterest

Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.

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09/05/2018  |  Full story...

Brands get DIY tools for Snapchat Story Ads

Snapchat is letting marketers buy Story Ads, formerly known as Promoted Stories, through its self-serve ads manager.

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04/05/2018  |  Full story...

Cambridge Analytica shuts down over data scandal (but enquiry continues)

Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it "cannot be allowed to delete their data history by closing".

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04/05/2018  |  Full story...

Brands spent average of £51,891.98 on influencer marketing in 2017

Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.

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03/05/2018  |  Full story...

Snapchat user growth stalls after redesign backlash

Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations.

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02/05/2018  |  Full story...

Facebook takes on Tinder with dating service

Facebook is to get its own dating service designed to build “meaningful, long-term relationships” rather than “just for hook-ups”.

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02/05/2018  |  Full story...

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool

Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.

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02/05/2018  |  Full story...

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