Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Facebook on trial: “we made mistakes” on Brexit and Trump campaigns

Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…

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27/04/2018  |  Full story...

Facebook profit hits all-time high despite data scandal

Facebook has announced that its Q1 revenue grew by 49% to $12bn with profit up 65%, but analysts will have to wait to see whether the recent data scandal and #DeleteFacebook campaign will dent second quarter profits.

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26/04/2018  |  Full story...

Twitter comeback continues as revenues smash estimates

Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.

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25/04/2018  |  Full story...

WhatsApp raises minumum age limit to 16 in the EU

WhatsApp is banning under-16s from using its platform in the European Union, as the Facebook-owned messaging service looks to comply with upcoming new data privacy rules.

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25/04/2018  |  Full story...

Smartphone video becomes fastest growing online ad format

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.

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25/04/2018  |  Full story...

LINE debuts augmented reality face game for online video calls

Japanese messaging app Line has launched new AR gaming features to its messaging app and a range of new emoji as it looks to boost engagement.

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25/04/2018  |  Full story...

LINE debuts augmented reality face game for online video calls

Japanese messaging app Line has launched new AR gaming features to its messaging app and a range of new emoji as it looks to boost engagement.

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25/04/2018  |  Full story...

Facebook denies running personality tests to better target ads

Facebook has come under fresh criticism over people's privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.

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24/04/2018  |  Full story...

Influencer marketing trends: Big brands 'wasting money' on fake followers

Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research.

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23/04/2018  |  Full story...

UK govt. threatens crackdown on social media sites over child protection

UK health secretary Jeremy Hunt has accused social media networks of "turning a blind eye to a generation of young people" by failing to protect them when using their platforms online.

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23/04/2018  |  Full story...

Ikea handyman app TaskRabbit hit by data breach

Ikea's odd jobs marketplace TaskRabbit is back online today, after a "cyber-security incident" on Monday.

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20/04/2018  |  Full story...

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

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19/04/2018  |  Full story...

Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up

Snapchat is combining augmented reality with e-commerce with a new 'Shoppable AR' feature.

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19/04/2018  |  Full story...

WhatsApp gets first update since Facebook privacy scandal

WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.

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19/04/2018  |  Full story...

People spending less time on Facebook and more time on Google

Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet. properties, according to a report.

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18/04/2018  |  Full story...

Social media trends: Is Vero a flash in the pan or challenger to the social media status quo?

Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.

18/04/2018  |  Full story...

Ecommerce trends: Social media and visual content ‘to dominate online marketplaces’

Visual content in the shopping experience produces a 111% conversion lift and 180% revenue per visitor (RPV) lift for best-in-class brands and retailers, according to new research.

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18/04/2018  |  Full story...

How Paris turned Millennials into ambassadors for the city

In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.

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17/04/2018  |  Full story...

Most consumers buy products they discover on retailers’ social media channels

Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.

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17/04/2018  |  Full story...

Surviving the Post-social Media Apocalypse: Has JD Weatherspoon’s started a chain of events?

In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse.

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17/04/2018  |  Full story...

Wetherspoons shuts down all pub social media accounts

UK pub chain JD Wetherspoon is closing its Facebook, Twitter and Instagram accounts following the abuse directed at MPs and others.

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16/04/2018  |  Full story...

Facebook offers bounty up to $40,000 for reporting data misuse

Facebook is offering a bounty to anyone who discovers rule-violating use of data by developers on the platform, paying from $500 to upward of $40,000 for substantiated cases.

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13/04/2018  |  Full story...

Social media ad spend trends: Facebook grows but Snapchat soars 234%

Facebook is seeing a 62% YoY increase in ad spend on their platform despite current turmoil, according to new data.

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12/04/2018  |  Full story...

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

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11/04/2018  |  Full story...

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