Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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US election: Facebook under fire for Cambridge Analytica 'data breach'

Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.

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19/03/2018  |  Full story...

Facebook data-sharing plan with WhatsApp blocked in UK

Facebook has been stopped from making use of UK citizens' WhatsApp data for purposes beyond the chat app itself.

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15/03/2018  |  Full story...

McVitie’s launches ‘Sweeter Together’ campaign on Facebook

McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.

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13/03/2018  |  Full story...

Snapchat lays off 100 engineers- report

Snapchat is reportedly planning to lay off nearly 100 engineers within a week, according to a news report.

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08/03/2018  |  Full story...

Have #MeToo and #TimesUp peaked? Social users put film at the centre

Despite the rise of hashtag driven movements such as #MeToo and #TimesUp, social buzz around the 2018 Oscars largely focused on the films rather than the controversy, according to new data.

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08/03/2018  |  Full story...

Oscars social buzz: Get Out’s Jordan Peele reigns supreme on Twitter

Jordan Peele, winner of Best Original Screenplay for Get Out, was the most Tweeted about celebrity by UK Twitter users during this year’s Oscars, according to new data.

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07/03/2018  |  Full story...

WeChat reaches one billion user milestone

WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.

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06/03/2018  |  Full story...

US Facebook use declines for the first time

The percentage of the US population over 12 Americans aged 12 and older using Facebook has dropped 5 percentage points to 62% this year, marking the first decline in a decade, according to new research.

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05/03/2018  |  Full story...

Search retakes lead over social for site referral traffic

Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.

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05/03/2018  |  Full story...

Social networks: the new ecommerce gateways [INFOGRAPHIC]

From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. This infographic from shopping reviews platform 16 Best looks the the role of social networks as gateways to online purchases.

02/03/2018  |  Full story...

Ad targeting trends: the rise of ‘Personal Prime Times’

People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.

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27/02/2018  |  Full story...

Paris launches Snapchat campaign during the city’s Fashion Week

The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.

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27/02/2018  |  Full story...

Google lets brands compare mobile performance with rivals

Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile.

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26/02/2018  |  Full story...

Unlocking the Potential of Chatbots [INFOGRAPHIC]

How can chatbots improve the user experience in ecommerce? This infographic looks at how AI can help customer service agents focus on more complicated tasks.

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26/02/2018  |  Full story...

Snapchat value plummets $1.3bn after just one Kylie Jenner Tweet

Reality TV star Kylie Jenner has knocked $1.3bn (£1bn) off Snap's stock market value after a single tweeting that she no longer used its Snapchat messaging app.

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23/02/2018  |  Full story...

Hotwire ‘Reels’ offers clients speedy social video content

Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.

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23/02/2018  |  Full story...

Where to target baby boomers on social media [INFOGRAPHIC]

TV may take up over an hour more of their day, but for Baby Boomer internet users, social presents a great chance to reach them when they’re online, according to new research.

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22/02/2018  |  Full story...

Most SMEs planning to increase marketing spending this year

Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research.

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21/02/2018  |  Full story...

Top Facebook videos of 2017: A year in review

2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.

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20/02/2018  |  Full story...

Snapchat finally gives creators analytics tools

Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.

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15/02/2018  |  Full story...

International search trends: Which sites dominate Google across national boundaries?

Wikipedia.org is the most visible website in Google search results across ten countries, including the United States, the UK, Germany and France according to new research.

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15/02/2018  |  Full story...

What’s driving engagement forward in the automotive industry?

Consumers don’t trust the car industry, but great service offers brands a way to build long-term relationships and is changing the role of dealerships in driving loyalty, according to new research.

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15/02/2018  |  Full story...

Nespresso crowdsources video about “difference women can make”

Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.

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14/02/2018  |  Full story...

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.

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14/02/2018  |  Full story...

Google takes on Instagram and Snapchat with AMP Stories

Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.

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14/02/2018  |  Full story...

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