Digital Intelligence

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As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.

13/02/2018  |  Full story...

Unilever has warned that it could pull its advertising from digital platforms that have become a "swamp" of fake news, racism, sexism and extremism.

13/02/2018  |  Full story...

Twitter has surprised investors by posting its first-ever quarterly profit, just a year after reporting a massive loss, but still faces challenges such as stagnant user numbers and the use of its platform for abuse.

08/02/2018  |  Full story...

Snapchat has reported surging growth in users and revenue in its latest quarter, reviving hopes that it can compete with Facebook’s Instagram and sending its shares up more than 20%.

08/02/2018  |  Full story...

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

06/02/2018  |  Full story...

Apple enjoyed its best-ever revenues of $88.3bn (£62bn) in the last three months of 2017, despite its latest iPhone range selling nearly a million fewer handsets compared to the same period last year.

06/02/2018  |  Full story...

At this years’ Oscars, the race for ‘Best Picture’ is being led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk – if it were to be decided by online searches.

06/02/2018  |  Full story...

The new Culture Secretary has prompted mockery by launching a social media app named after himself.

02/02/2018  |  Full story...

Facebook users are spending 5% less time on the social network, but then firm still managed to post reported better than expected results for the last three months of 2017.

01/02/2018  |  Full story...

Social media management platform Hootsuite has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard.

31/01/2018  |  Full story...

Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.

25/01/2018  |  Full story...

Political polarisation and viral social movements like #grabyourwallet, #MeToo, and #TimesUp have dramatically changed the face of brand engagement and consumer loyalty, according to new research.

25/01/2018  |  Full story...

Snapchat users can now share Stories outside the app to Facebook and Twitter in an effort to spark growth on the social media app.

25/01/2018  |  Full story...

Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.

24/01/2018  |  Full story...

There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.

24/01/2018  |  Full story...

A new report has found people’s trust in social media has declined as concerns that platforms are not sufficiently regulated have grown.

23/01/2018  |  Full story...

Facebook and Twitter have both revealed plans to deal with the spread of fake news and propaganda on their services.

23/01/2018  |  Full story...

Budweiser Prohibition has launched a new campaign to give alcohol-free beer to the UK this January, to help Brits drink smart this year.

19/01/2018  |  Full story...

Internet users are now almost as likely to visit social platforms to keep in touch with friends as they are to stay informed on current news or events, according to new research.

16/01/2018  |  Full story...

Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos.

12/01/2018  |  Full story...

Facebook is rumoured to be launching an augmented reality video device this year, according to reports.

11/01/2018  |  Full story...

Irn-Bru has been forced to respond to social media storm with week after it was revealed that the soft drink brand was changing its recipe, with the sugar content halved and artificial sweeteners added.

10/01/2018  |  Full story...

Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research.

10/01/2018  |  Full story...

Influencer marketing has become big business, as vloggers starts to garner huge social media followings and brands take notice. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at some key influencer marketing stats for 2018.

10/01/2018  |  Full story...

After the 2017 harassment scandals rocked Hollywood, this year’s Golden Globes were under close scrutiny to see how the industry would respond. New data from 4C Insights looks at social media engagement, and why hashtags #TimesUp and #WhyWeWearBlack became so popular.

09/01/2018  |  Full story...