Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Marketing in 2018: A year of reckoning?

Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.

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17/11/2017  |  Full story...

Just one Facebook ‘like’ is all it takes for targeted adverts

A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.

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16/11/2017  |  Full story...

Reddit takes on social media giants with chat function

Reddit is testing a real-time chat function which could soon replace its standard personal message (PM) system, as the popular internet forum looks to take on social media rivals such as Facebook.

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15/11/2017  |  Full story...

The growing impact of social media on sports [INFOGRAPHIC]

The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.

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15/11/2017  |  Full story...

Adobe launches first "programmatic-only" campaign

Adobe is aiming to prove that the future of ads is programmatic launching its first completely automated campaign on social media, mobile and TV.

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14/11/2017  |  Full story...

Half of sales reps view prospects’ Facebook profiles before meetings

More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research.

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14/11/2017  |  Full story...

Paddington Vs. Moz: Which Christmas ad is winning online?

Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?

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13/11/2017  |  Full story...

Twitter debuts $99 subscription tool to promote tweets

Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.

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09/11/2017  |  Full story...

Social media can drive brand impact (and not just clicks)

Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.

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09/11/2017  |  Full story...

Snapchat undergoes huge redesign as losses grow

Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.

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08/11/2017  |  Full story...

Facebook finally expands Messenger payments to the UK

Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.

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08/11/2017  |  Full story...

1 in 7 workers think AI can replace their jobs completely

1 in 5 British workers see AI and automation as a threat to their job, while more men than women have a positive outlook on automation in the workplace, believing it will reduce errors, according to new research.

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08/11/2017  |  Full story...

Most consumers saw a fake review this year (but most people can’t always spot them)

Consumers are changing their behaviour when looking at online reviews for local businesses - with many struggling to spot fake reviews when choosing who to use, according to new research.

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08/11/2017  |  Full story...

Top brand’s social media customer experience ‘getting worse’

UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.

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06/11/2017  |  Full story...

Snapchat debuts retargeted ads that follow users around web

Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.

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03/11/2017  |  Full story...

Facebook profit soars as mobile ads account for 88% of revenue

Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook's mobile advertising offerings.

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02/11/2017  |  Full story...

Facebook denies listening to user conversations on mobiles

Facebook has denied evesdropping on app user’s conversations to target adverts, following claims from users that they received suspiciously timed promotional messages.

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30/10/2017  |  Full story...

Twitter plans to make political ad funding more transparent

Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.

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26/10/2017  |  Full story...

Geordie Shore star broke ad rules on Snapchat

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

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25/10/2017  |  Full story...

Facebook panics publishers with separate News Feed experiment

Facebook is testing a new way of displaying posts in users' newsfeed, prioritising posts from its users' friends and families over publishers.

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24/10/2017  |  Full story...

Pinterest platform opens up to search advertising

Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.

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20/10/2017  |  Full story...

Most effective social media strategies for each platform [INFOGRAPHIC]

While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.

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20/10/2017  |  Full story...

Social media ad spend trends: Snapchat and Instagram lead global growth

Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.

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19/10/2017  |  Full story...

Facebook buys ‘positive social app’ tbh just 2 months after its launch

Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls.

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17/10/2017  |  Full story...

Snapchat still beats Instagram among US teens

Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.

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17/10/2017  |  Full story...

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