Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Facebook targets "one billion VR users" with Oculus Go

Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.

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12/10/2017  |  Full story...

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.

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11/10/2017  |  Full story...

Snapchat debuts 'Context Cards' with local information

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

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11/10/2017  |  Full story...

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’

Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.

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10/10/2017  |  Full story...

End of an era: AOL shuts down Instant Messenger AIM after 20 years

AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat.

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09/10/2017  |  Full story...

Influencer marketing: What motivates customer advocacy?

New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most referable, and which qualities a brand should possess to be referred.

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06/10/2017  |  Full story...

Coca-Cola sponsors virtual player on FIFA 18

In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.

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06/10/2017  |  Full story...

Instagram adds polling stickers to Stories

Instagram is making its Stories more interactive with a new polling feature that users can add with a “poll” sticker.

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05/10/2017  |  Full story...

US election: Facebook reveals 10m viewers saw Russian political ads

Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.

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04/10/2017  |  Full story...

Uber Vs TFL: who's driving social media?

Uber and TFL have taken media by storm this week, but how have they faired up on social media?

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29/09/2017  |  Full story...

Twitter tests 280 character limit for longer tweets

Twitter is doubling its character tweet limit for a “small group” of select users, with a view to doing the same for more people in the future, as the embattled social network looks at new ways of growing engagement.

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27/09/2017  |  Full story...

Facebook to broadcast NFL highlights worldwide

Facebook has struck a multi-year deal with the National Football League to deliver game highlights across the globe.

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27/09/2017  |  Full story...

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”

German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.

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26/09/2017  |  Full story...

Rise of eSports: Level Up Media launches TheGamer.TV

Level Up Media, the eSports and gaming video broadcaster, has announced the launch of its brand new website.

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25/09/2017  |  Full story...

L’Oréal hires Emarsys for Hong Kong digital push

L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.

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19/09/2017  |  Full story...

London Fashion Week: Premium labels invest big in influencers

Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.

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15/09/2017  |  Full story...

Taboola brings social ad feed to publisher pages: BT first to sign up

Taboola has brought Taboola Feed to UK brands, a social-like feed that combines “in-feed video” with sponsored content, products, and apps in a card-like-experience, with BT as its first big name customer.

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15/09/2017  |  Full story...

Facebook promises brand safety: keeps ads away from controversial issues

Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.

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14/09/2017  |  Full story...

Mobile data usage trends: Live infographic tracks world’s biggest apps

We all know mobile usage is soaring, but how does that translate to real-time analytics? This new interactive infographic from gambling reviews site PlayMobi shows the live usage stats from some of the world’s biggest apps.

13/09/2017  |  Full story...

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app

Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.

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12/09/2017  |  Full story...

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator

Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).

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12/09/2017  |  Full story...

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator

Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).

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11/09/2017  |  Full story...

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”

Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.

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08/09/2017  |  Full story...

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match

Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.

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07/09/2017  |  Full story...

LinkedIn debuts native adverting tool to help reach beyond the network

LinkedIn has launched a native advertising network which lets marketers reach more professional audiences by placing Sponsored Content on high-quality, third-party publishers across mobile and desktop platforms.

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07/09/2017  |  Full story...

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