Digital Intelligence

Entries from Digital Intelligence tagged with "social media and social networking"

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Social media fail: Heck makes a pig’s ear of ‘Boris Banger’

Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.

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09/07/2019  |  Full story...

Peek into the Matrix? Facebook outage reveals AI tags of user photos

Facebook uses were given a rare behind-the scenes glimpse of how their photos are automatically tagged by the social network, when an outage showed text instead of their profile images.

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08/07/2019  |  Full story...

Vlogger interview: Fashion brands’ approach to social media influencers is changing

Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.

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05/07/2019  |  Full story...

18-30 year olds ‘turning backs on social media giants’

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.

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05/07/2019  |  Full story...

Twitter fail: Adidas personalised kits tool hijacked by offensive messages

Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.

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03/07/2019  |  Full story...

Four trends shaping consumer behaviours online: Social good, retro tastes, local inspiration and new styles

Six out of ten online consumers (61%) believe brands play a significant role in social good, with 65% interested in engaging with companies that reflect a new way of doing things, according to new research.

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03/07/2019  |  Full story...

River Island boosts social shopping to align social shopping experiences

River Island has partnered with Curalate to align social shopping experiences on and away from its website.

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01/07/2019  |  Full story...

The rise of TikTok: Bytedance breaks billion monthly users across apps

ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.

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27/06/2019  |  Full story...

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

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25/06/2019  |  Full story...

Cannes Lions Winner: Black & Abroad 'Go back to Africa' scoops top data prize

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

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25/06/2019  |  Full story...

Cannes Lions Winner: Carrefour 'Black Supermarket' wins Creative Effectiveness

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below..

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25/06/2019  |  Full story...

KFC 'Pocket franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

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21/06/2019  |  Full story...

Facebook to launch Libra cryptocurrency ecosystem in 2020

Facebook is to launch its own digital currency within the next year, saying its plans will deliver an "inclusive and open" financial ecosystem.

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20/06/2019  |  Full story...

Pinterest boosts shopping partners amid international expansion

Pinterest is expanding and rebranding its third-party partner program to enable more shopping experiences on the platform and create an inclusive global ecosystem.

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18/06/2019  |  Full story...

Ecommerce trends: Are user generated images the key to reducing return rates?

Marketers are failing to adopt user generated content into their marketing strategies despite its role in reducing return rates, according to new research.

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17/06/2019  |  Full story...

Is Fortnite becoming the next big social network?

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

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14/06/2019  |  Full story...

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

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13/06/2019  |  Full story...

The Love Island effect: Influencer ROI ‘is more theatre than reality’

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

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10/06/2019  |  Full story...

Twitter and Facebook ‘worst channels for retail customer experience’

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to new research.

Twitter and Facebook ‘worst channels for retail customer experience’

30/05/2019  |  Full story...

Roku woos TV advertisers with new streaming video measurement tool

Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads.

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30/05/2019  |  Full story...

CrossFit quits Facebook branding them ‘utopian socialists'

Health and fitness brand CrossFit has withdrawn its presence and ads on Facebook and Instagram, accusing the social network of being “utopian socialists”.

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29/05/2019  |  Full story...

1 in 7 Brits have bought via social media in last 12 months

As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.

28/05/2019  |  Full story...

Fashion accessory retailer Lulu Guinness links social media to its ecommerce store

Fashion accessory retailer Lulu Guinness links social media to its ecommerce store

Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.


22/05/2019  |  Full story...

Instagram shuts down direct messaging app

Instagram shuts down direct messaging app

Instagram is closing down its standalone Direct messaging app within the next month.

17/05/2019  |  Full story...

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

Influencer marketing spending is on the rise with the average campaign spend nearly 3 times higher than in 2017, according to new research.

13/05/2019  |  Full story...

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