Digital Intelligence

Entries from Digital Intelligence tagged with "socialbakers"

6 result(s) displayed (1 - 6 of 6)

The value of a social share: Socialbakers ditches ‘engagement rate’ for ‘interaction rate’

Social media monitoring firm Socialbakers is switching its metric of choice, now favouring 'interactions' (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of Facebook, Twitter and YouTube.

18/06/2014  |  Full story...

Is Facebook really losing millions of users? Socialbakers says ‘there is no story’

Reports that Facebook has lost millions of users from its biggest markets have been denied by Socialbakers, the analytics firm whose figures were used for the story.

01/05/2013  |  Full story...

Facebook fatigue? Millions of UK and US users desert social network

Facebook fatigue is setting in across some of its biggest markets, with users across North America, Europe, Japan and Australia leaving the social network despite the reported growth in overall active users, according to new data.

29/04/2013  |  Full story...

Socialbakers gets $6m funding boost to expand social analytics tools

Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform. The current round was led by Index Ventures, with additional follow-on funding from first-round investor Earlybird Venture Capital. Socialbakers is used by some of the biggest brand in the world, including, McDonald's, Nestle, Henkel, LVMH, Vodafone and many more.

20/11/2012  |  Full story...

Non-sponsors win social Olympics- Nike takes gold ahead of Adidas

Nike was the most engaging brand on social media during the Olympics despite the fact that it was not an Olympic sponsor, according to new data. The findings, from Socialbakers ‘cheermeter’ tool, indicate that it’s not the Olympic sponsors who are winning the race for brand engagement. From the 27th of July to the 2nd of August, Nike’s Facebook fan base grew by 166,718 - more than double the growth of its sporting rival, Adidas, who despite core sponsorship deals, netted just 80,761 new fans over the same period.

16/08/2012  |  Full story...

Olympics ‘Global CheerMeter’ tracks athletes, sports and sponsor support on Twitter

As the Olympics gets underway, social analytics firm Socialbakers, has launched CheerMeter, a new social media tool that tracks and analyses real-time global Twitter buzz around sporting events.

30/07/2012  |  Full story...

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