Digital Intelligence

Entries from Digital Intelligence tagged with "specific media"

8 result(s) displayed (1 - 8 of 8)

Myspace plans 50m Spotify rival

Myspace is planning to launch a $50m Spotify rival, as the former social media market leader looks to reposition itself as a social music tool. The company plans to use $10 million of the proceeds to fund marketing for a Myspace relaunch, and the rest for acquisitions, new licensing agreements with labels, and “general working capital purposes,” according to an investor presentation that was leaked Tuesday online.

23/11/2012  |  Full story...

IPA survey: Spotify voted best UK media owner by online advertisers

New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey. The music streaming service came top of the list, with 83.5% of respondents agreeing/agreeing strongly that "My overall experience of dealing with this supplier is a good one." This is the first time in over three years that a new leader has emerged as has been top since autumn 2008. This is also the first time a new entrant to the survey has leapt straight to the top.

29/03/2012  |  Full story...

MySpace back from the dead? Social network gets 1m new users thanks to music player and Facebook pact

MySpace has signed up one million new users since it introduced a new music player last December, hinting that the embattled social network may have a future now that it is under new management. The site has gone from adding zero new users per day to adding 40,000 per day, according to new owners Specific Media. The site says that a new music player offering 42 million songs has helped its 'revival', along with a closer tie-up with successful social networks such as Facebook.

15/02/2012  |  Full story...

Top online media owners in the UK: Specific Media leads way for agency service

UK agencies have voted Specific Media, owner of MySpace, as the best media owner to deal with, while Facebook has risen to the sixth spot, according to a new poll. The survey, carried out by the Institute of Practitioners in Advertising (IPA), is designed to measure the levels of service media owners provide to ad agecies, in order to outline where improvements can be made.


06/10/2011  |  Full story...

MySpace delays re-launch after sell off

MySpace is delaying its planned relaunch until next month, following its acquisition in June for $35m by Specific Media and singer Justin Timberlake. Specific Media had plans to unveil the website’s new vision, which was rumored to be in the realm of music and entertainment (with some sort of possible talent show element), at an exclusive summer news conference.


22/09/2011  |  Full story...

MySpace sold for $35m to Specific Media (and Justin Timberlake)

US ad firm Specific Media and singer-turned-actor Justin Timberlake have teamed up to buy News Corp's Myspace for a reported $35 (£22m). The sale figure, reported by the Wall Street Journal, is much less than the $100m Rupert Murdoch's was seeking for the once market-leading social network.

News Corp had bought Myspace for $580m in 2005, and it will now retain a minority stake in the company. For the last two years, the site has been struggling to compete with new players such as Facebook, which now has over 30 million registered users in the UK alone.


01/07/2011  |  Full story...

News Corp to sell MySpace- half of staff to go?

News Corp. is on the verge of selling Myspace and a deal could include laying off more than half of the troubled social network's staff, according to a news report. The Wall Street Journal quoted a "person familiar with the matter," saying that there were two leading bidders for Myspace; digital ad-targeting firm Specific Media and private equity firm Golden Gate Capital.

The News Corp.-owned Journal said a deal would include shedding more than half of Myspace's staff of about 500 people. The WSJ said the buyer would pay significantly less than the $100 million News Corp. had hoped and the Rupert Murdoch-owned company would retain a small stake in Myspace.


30/06/2011  |  Full story...

Top 10 advertising networks: UK

Based on thousands of unique visitors, July 2010 vs July 2009
Top 10 advertising networks: UK. Based on thousands of unique visitors, July 2010 vs July 2009


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