Digital Intelligence

Entries from Digital Intelligence tagged with "sport"

25 result(s) displayed (1 - 25 of 280)

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World Cup sponsorship trends: Coca-Cola and McDonald's lead as fans get more ‘brand conscious’

More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.

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20/04/2018  |  Full story...

Social media ad spend trends: Facebook grows but Snapchat soars 234%

Facebook is seeing a 62% YoY increase in ad spend on their platform despite current turmoil, according to new data.

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12/04/2018  |  Full story...

Under Armour admits 150 million MyFitnessPal accounts breached

The personal details of around 150 million users of popular nutrition app MyFitnessPal, owned by sportswear brand Under Armour, have been accessed in a breach.

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03/04/2018  |  Full story...

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.

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28/03/2018  |  Full story...

Six nations rugby: Which sponsors got most social buzz?

O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research.

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19/03/2018  |  Full story...

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

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27/02/2018  |  Full story...

The rise of esports: 380m watching this year

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.

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26/02/2018  |  Full story...

35% of Winter Olympics fans are watching online

Winter Olympics fans spend an average of 2 hours 24 minutes a day on social media, and 1 in 5 are watching Facebook Live video content on a monthly basis, according to a new report.

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21/02/2018  |  Full story...

Winter Olympics: Which brands are getting the most social buzz?

As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.

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13/02/2018  |  Full story...

How Crock-Pot won the Super Bowl (without even having a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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07/02/2018  |  Full story...

Super Bowl 2018: The social media stats

Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.

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07/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

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06/02/2018  |  Full story...

Winter Olympics 2018: Live streaming and ad spend set to soar

According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an increase of nearly 25 percent from 2010.

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05/02/2018  |  Full story...

The reach of Esports among 16-24 males

Fans of esports tournaments are more likely to be young and male, but this is a demographic which marketers have found increasingly difficult to engage, according to new research.

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05/02/2018  |  Full story...

Super Bowl gets an Angry Birds twist

NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match.

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25/01/2018  |  Full story...

Sports streaming firm fuboTV in programmatic push

Video ad serving platform SpotX has struck a strategic partnership with fuboTV, a sports-first streaming TV service.

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18/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...

The FA hires Cognizant for digital transformation drive

The FA has hired Cognizant to become its digital transformation partner, supporting the football governing body’s new digital engagement programme. Cognizant will become both the ‘Official Digital Transformation Partner of The Emirates FA Cup’ and ‘Official Digital Transformation Partner of Club Wembley’. They will also become The FA’s ‘Official Digital Partner’.

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16/11/2017  |  Full story...

The growing impact of social media on sports [INFOGRAPHIC]

The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.

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15/11/2017  |  Full story...

Adidas debuts ‘smart’ mobile shopping app

Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.

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07/11/2017  |  Full story...

Facebook to broadcast NFL highlights worldwide

Facebook has struck a multi-year deal with the National Football League to deliver game highlights across the globe.

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27/09/2017  |  Full story...

Health and fitness app usage “grew 330% in just 3 years”

Health and fitness apps have become widely popular over the past few years, with global usage growing by over 330% in the last three years, according to new research.

13/09/2017  |  Full story...

Sport streaming trends: TV still twice as popular as online

Broadcast TV reigns strong for sports, with digital consumers still watch twice as many sports on TV as they do online, according to new data.

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07/09/2017  |  Full story...

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