Digital Intelligence

Entries from Digital Intelligence tagged with "sport"

25 result(s) displayed (1 - 25 of 309)

1 2 3 4 5 6 7 8 9 10 11 12 13 Next >>


McDonald’s wins brand World Cup as food companies get most buzz

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

wcbrands.jpg

20/07/2018  |  Full story...

The World Cup Effect: Mobile data highlights global and UK football trends

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.

fifa-russia.png

19/07/2018  |  Full story...

Social Media World Cup: France repeats win but England comes second

With an exhilarating World Cup tournament finally drawn to a close, Socialbakers lists who came out in terms of social media mentions.

finwc0.jpg

17/07/2018  |  Full story...

World Cup: France leads global social buzz ahead of Croatia

Despite England’s crushing loss in the semi-final against Croatia, the team managed to jump one place to 3rd in Socialbakers’ Social Media World Cup, leapfrogging Argentina to take the bronze medal position, while France leads, according to new research.

crofra.jpg

13/07/2018  |  Full story...

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

lidl%20wc.jpg

11/07/2018  |  Full story...

Social Media World Cup: France tops social buzz ahead of semis

Following a bumper weekend of World Cup action, France remain the top semi final team in terms of social buzz, with England coming second, according to new research.

engcro.jpg

10/07/2018  |  Full story...

Female football fandom reaches fever pitch

There is a growing female fanbase for football in the U.K. and globally, making this year’s World Cup prime time for advertisers to reach this demographic.

09/07/2018  |  Full story...

Social media world cup: France most talked about team

Following an incredible and unpredictable knockout stage, Socialbakers’ 2018 Social Media World Cup now shows that France are the most talked about side of the quarter finalists.

QF.jpg

06/07/2018  |  Full story...

World Cup marketing trends: 4m bored Brits shop on their smartphones during matches

Online retailers are expecting a ‘boom’ in mobile purchases with over 4 million Brits shopping on their smartphones while watching the 2018 World Cup.

mbofoot.jpg

05/07/2018  |  Full story...

Marketing and sport: which industries benefit most from big events?

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

sport%20marketing.jpg

04/07/2018  |  Full story...

Top 10 World Cup commercials on social media: Screwfix tops league

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV - 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.

screwfix.jpg

28/06/2018  |  Full story...

Who’s wining the World Cup on social media?

Throughout the 2018 World Cup, social media marketing platform Socialbakers will be sharing data on which players and teams are winning the ‘social media World Cup’ – who is garnering the most interactions on social media, and why?

fifa-russia.png

27/06/2018  |  Full story...

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

nike%20nothing%20beats.jpg

25/06/2018  |  Full story...

Volkswagen sponsors new Yahoo Sport football video series ‘The 32’

Volkswagen is to sponsor its new Yahoo Sport football video series “The 32” that will bring football fans closer to the action in Russia this summer.

the%2032.jpg

21/06/2018  |  Full story...

World Cup players ‘twice as valuable than clubs on social media’

The Premier League's most prolific online 'stars' are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia.

wcstars.jpg

18/06/2018  |  Full story...

England Fans in North West ‘plan to use social media most during World Cup'

England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country - communicating and posting photos via social media during the World Cup, according to new research.

england%20fans.jpg

13/06/2018  |  Full story...

Two thirds of Brits staying at home to watch World Cup

Only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup.

fifa-russia%20%281%29.png

12/06/2018  |  Full story...

Rovio teams with Everton FC for World Cup YouTube series

Angry Birds maker Rovio Entertainment has launched an animated series set to air exclusively on YouTube during the World Cup tournament, featuring Everton stars Wayne Rooney, Dominic Calvert-Lewin, Tom Davies, Cenk Tosun and social media star Tekkerz Kid.

angry%20everton.jpg

12/06/2018  |  Full story...

90min creates localised user-generated World Cup sites with big brand sponsors

Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.

90min.jpg

11/06/2018  |  Full story...

World Cup ‘to boost global adspend by $2.4bn this year’

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.

fifa-russia%20%281%29.png

08/06/2018  |  Full story...

World Cup 2018: Analytics reveals most anticipated matches

With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.

WorldCup_Taboola_british2.jpg

08/06/2018  |  Full story...

Amazon to stream 20 live Premier League matches from next year

Amazon has won the rights to stream Premiere Leagues games, amounting to 20 matches per season, from 2019 onwards.

preamaz.jpg

07/06/2018  |  Full story...

Sports tourism to benefit brands that keep their eyes on the ball this summer

From balls to bikes, advertisers have a lucrative opportunity to engage with travellers during this year’s summer of sport – kicked off by the World Cup this month.

sportagrg.png

04/06/2018  |  Full story...

Social football buzz: Real Madrid won the game but lost the crowd

During the Champion’s League Final last weekend, a staggering 8,366,967 online engagements were directed at Real Madrid in total, but sentiment for the winning club actually fell, according to new research.

champions%20league.jpg

01/06/2018  |  Full story...

YouTube is now the go-to platform for football fans

YouTube has become the premiere global online destination for football, giving fans behind-the-scenes access to their favourite teams and access to must-see matches.

ytfootnball.png

25/05/2018  |  Full story...

Further results

1 2 3 4 5 6 7 8 9 10 11 12 13 Next >>


Other tags

Digital Intelligence tag list:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy