Digital Intelligence

Entries from Digital Intelligence tagged with "sport"

25 result(s) displayed (1 - 25 of 253)

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Yahoo Sport kicks off weekly football show “For The Win”

Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.

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11/08/2017  |  Full story...

Sports fans would switch to online if TV packages lose broadcasting rights- survey

The majority of consumers subscribed to a TV package that includes sport would likely cancel or switch their contract if their provider lost broadcasting rights, according to new research.

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11/08/2017  |  Full story...

Neymar buzz: Football transfer news is “social media gold dust”

Football is big business and last weekend saw the most expensive football transfer take place with Neymar da Silva Santos Junior making history- causing massive ripples in social media, according to new research.

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09/08/2017  |  Full story...

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

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20/07/2017  |  Full story...

Federer aces Djokovic in battle over Instagram followers

As Wimbledon wraps for another year, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research.

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17/07/2017  |  Full story...

Summer of sport: eBay reveals opportunity for brands

As the Tour de France stages start falling across the channel and London prepares for the Athletics World Championships, new data from eBay reveals the huge spikes in consumer spending that are triggered by high profile sporting events.

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07/07/2017  |  Full story...

What does a typical Wimbledon or Premier League fan look like?

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.

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05/07/2017  |  Full story...

The great Cannes debate: Film and sports marketing in a digital world

The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.

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28/06/2017  |  Full story...

Email case study: Sports brand boosts web revenues by 8% with AI

Online action sports retailer, FreestyleXtremeused an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.

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27/06/2017  |  Full story...

Social football fans: Champions League beats FA Cup for engagement

The Champions League beats the FA Cup when it comes to engaging fans on social, according to new research.

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02/06/2017  |  Full story...

BT Sport partners Snapchat for Champions League Final

Snapchat will be partnering with BT Sport for an exclusive 'Our Story' coverage of the UEFA Champions League Final.

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02/06/2017  |  Full story...

#IsItokforGuys: Lynx search ads tackle male stereotypes

Unilever's Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.

18/05/2017  |  Full story...

Online video trends: 50% of sports fans watching matches on the internet

Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index.

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16/05/2017  |  Full story...

Bose boosts Formula One sponsorship with Yahoo partnership

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.

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16/05/2017  |  Full story...

Interview with an influencer: Danny MacAskill on the process of working with major brands

Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers' lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.

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25/04/2017  |  Full story...

Rio Ferdinand joins YouTube ‘super-team’ Rebel FC

YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager.

07/04/2017  |  Full story...

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore"

Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.


21/03/2017  |  Full story...

Snapchat attracts 42 million fans to NFL content

Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content

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06/03/2017  |  Full story...

Future fitness: How the Internet of Things will change gyms

From exercise bikes that let you compete with friends online to virtual personal trainers, the internet of things is transforming out work out routines. This new video from Intel looks at the gym of the future.

16/02/2017  |  Full story...

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

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10/02/2017  |  Full story...

Who won the social Super Bowl? Top 10 brands on Twitter

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.

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08/02/2017  |  Full story...

Who won the social Super Bowl? Top 10 brands on Twitter

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.

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08/02/2017  |  Full story...

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.

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07/02/2017  |  Full story...

Super Bowl marketing: 31% of big game ads watched online

Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online.

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03/02/2017  |  Full story...

Yahoo enters UK Daily Fantasy Sports market

Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes.

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03/02/2017  |  Full story...

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