Digital Intelligence

Entries from Digital Intelligence tagged with "sport"

25 result(s) displayed (1 - 25 of 351)

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Google buys Fitbit for $2.1bn (but vows not to use health data for ads)

Google has bought fitness device maker Fitbit for $2.1bn (£1.6bn), but the tech giant is seeking to calm fears by insisting health data will not be used for Google ads.

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04/11/2019  |  Full story...

Sports rights scored 26% of global content spend in 2018

Despite pressures on the broadcasting sector, sports rights expenditure has nearly doubled over the last six years, according to new research.

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23/10/2019  |  Full story...

Rugby World Cup social media engagement grows 261% since start of tournament

The Rugby World Cup quarter-final is taking place this weekend in Japan and the 2019 tournament has been breaking TV viewing rating, while its social media growth is making it increasingly valuable to advertisers, according to new research.

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21/10/2019  |  Full story...

Social media drives interest in womens sport as investment grows almost 100%

Women’s sport on our screens is set to skyrocket as 94% of industry professionals have stated that they’re planning on increasing investment in the creation, production and distribution of content, according to research conducted by Imagen.

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11/10/2019  |  Full story...

Top 7 sports worldwide: Globalisation creates $85bn rights market

The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 years period from 2018 till 2025 from $48.6 billion to $85.1 billion.

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30/09/2019  |  Full story...

Rugby World Cup kicks off global TikTok video challenge

Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.

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27/09/2019  |  Full story...

LinkedIn sponsors Grimsby Town FC to promote local jobs

LinkedIn has struck a sponsorship of Grimsby Town Football Club, marking its first foray into football sponsorship.

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19/09/2019  |  Full story...

Rugby World Cup: Early morning matches presents marketing catch-up challenge

With the Rugby World Cup kicking off later this month in Japan, most matches will be live early in the morning UK time, with 30% of fans already anticipating they will use ITV Hub to catch-up on the games, according to new research.

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05/09/2019  |  Full story...

Content agency nets big win for local pub

A combination of humour and football has helped content agency Magic Word Media prove the value of adding creative editorial to business websites.

Content agency nets big win for local pub

08/08/2019  |  Full story...

Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.

 Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

06/08/2019  |  Full story...

Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine

Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.

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18/07/2019  |  Full story...

Twitter fail: Adidas personalised kits tool hijacked by offensive messages

Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.

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03/07/2019  |  Full story...

Kantar announces global partnership with Special Olympics

Kantar has today announced its partnership with Special Olympics, the world's largest sports organisation for children and adults with intellectual disabilities and physical disabilities.

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02/07/2019  |  Full story...

Formula 1 hires Inskin Media for global advertising drive

Inskin Media has won a global advertising partnership with Formula 1, delivering Pageskin ad formats across Formula1.com.

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27/06/2019  |  Full story...

Onefootball hires SpotX for global video ad partnership

Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.

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14/06/2019  |  Full story...

Nike sells digital trainers exclusively via Fortnite

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

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12/06/2019  |  Full story...

Yahoo streams new Football Show 24/7 for World Cup

Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.

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10/06/2019  |  Full story...

Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

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10/06/2019  |  Full story...

D&AD winner: How Nike gambled with politics for a big win

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

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05/06/2019  |  Full story...

Sportwear brand Champion boosts conversions with BounceX partnership

Sportswear brand Champion is working with marketing technology firm BounceX to boost online sales conversions.

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24/05/2019  |  Full story...

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football's biggest final.

10/05/2019  |  Full story...

Sports fans spend 5 times more on streaming than Netflix subscribers

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

Sports fans spend 5 times more on streaming than Netflix subscribers

18/04/2019  |  Full story...

Boots sponsors all GB women’s national football teams

MediaCom has brokered a multi-year agreement between Boots and the women’s football teams of England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

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03/04/2019  |  Full story...

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

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05/02/2019  |  Full story...

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