Digital Intelligence

Entries from Digital Intelligence tagged with "starbucks"

13 result(s) displayed (1 - 13 of 13)

Pokémon Go gets revamp and Starbucks tie-in as player numbers slump

Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game's popularity has slumped from its record-breaking uswer numbers back in June.


13/12/2016  |  Full story...

Starbucks crowd-sources Christmas cup design

Starbucks has revealed its holiday coffee cups for this year, showing 10 different designs from customers around the world, selected from an Instagram contest.

11/11/2016  |  Full story...

Starbucks plans 'order ahead' mobile service

Starbucks is planning to launch a smartphone service that lets consumers order coffee before they get to a store, via its mobile app.

19/03/2014  |  Full story...

Brands account for 40% of top Instagram videos

Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data.

31/10/2013  |  Full story...

Digital success now ‘a matter of survival’ for global execs

Over a quarter of executives from around the world believe digital transformation is already a critical factor for their companies long-term survival, according to a new survey.

15/10/2013  |  Full story...

Mobile payments ‘account for 10%’ of Starbucks purchases

Mobile payments now account for 1 in 10 transactions at Starbuck, according to its Chief Financial Officer.

21/06/2013  |  Full story...

Starbucks Vs Costa: Who is winning the London check-in wars? (infographic)

Despite Starbucks having eight times the number of central London outlets, the chain secures less Facebook check-ins on average than rival coffee group Costa, according to new research. Socialbakers has released Facebook data which compares the social campaigns Starbucks and Costa have run over the past few weeks, measuring Facebook Check-Ins, likes and comments. This reveals how two competitor brands drive brand engagement through social media.

23/08/2012  |  Full story...

Top 20 food & beverage brands on Facebook: Global

This chart depicts the top 20 brands in terms of Facebook fans in the food and beverage sector. Coca Cola is at number one with over 45 million fans, surpassing its nearest rival starbucks by nearly 15 million fans.

Top 20 food & beverage brands on Facebook: Global. This chart depicts the top 20 brands in terms of Facebook fans in the food and beverage sector. Coca Cola is at number one with over 45 million fans, surpassing its nearest rival starbucks by nearly 15 million fans.

18/07/2012  |  Full story...

Best Facebook fan pages – case studies


These days every brand wants a Facebook fan page, but few brands achieve real engagement. When marketing directors asked our team to find case studies of the best Facebook fan pages, we looked for those that had great social conversations, really engaged with consumers and gave people a reason to follow.

Today’s marketers need to be able to make good judgements about social channels, and yet many brands have a weak presence, with social conversations brands that feel pretty dull. If you’re going to win in social media marketing, then you need to create vibrant conversations your consumers will love to take part in. Here are some of the best Facebook fan page case studies trainers at the Digital Training Academy have been using when coaching brands and agencies on social media strategies.

17/06/2012  |  Full story...

Starbucks lets UK customers ‘pay by app’

Starbucks has launched a new iPhone app in the UK that lets customers scan a unique barcode at the till to charge their accounts. The service is available to owners of Starbucks' loyalty card, and synchronises their account and balance information with their iPhone so they are charged the correct amount. The coffee house chain is also set to launch an Android version of the app in the near future.

06/01/2012  |  Full story...

Social Media Infograpic: Top brands, people and places on Facebook and Twitter

Top brands on Facebook include Coca Cola, Disney, Starbucks, Red bull and Oreo, according to the data from Social bakers. The data, from Socialbakers, has been released as an infographic offering insights into the the top people, brands and places on social media. Meanwhile, top places checked into in the UK include the O2 Arena in London and London Heathrow airport.

03/10/2011  |  Full story...

Digital Intelligence February 2011

Digital Strategy data - Digital Intelligence February 2011

For the movie rental industry, the news of closure at Blockbusters' 609 stores this month marks the end of an era. In the same week Amazon took on Netflix with streaming service for Prime customers, and online music streaming giant Spotify landed a $1bn valuation (thanks to the Russian Facebook backers). Channels are changing and most brands are well behind getting their own channel mix lined up with what consumers are asking for.

No surprise then that Google is taking on Apple with the 'One Pass' system - a one-stop destination where users can pay for publications online. Listen out for this becoming fused with YouTube to enable the migration of pay-TV; a step that will destabilise part of the value chain and economics in the pay-TV markets. And with new research showing almost three-quarters of European web users download or watch online video there will be no shortage of viewers.

Whatever your digital content strategy, the shift to video needs attention. So if you missed our online video special report, then here's the link.

Read February 2011

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Starbucks CEO Schultz joins Groupon board

Online coupon firm company Groupon has elected Howard Schultz, the CEO of Starbucks Coffee, to its board amid media reports that it is preparing for an initial public offering in the spring. Groupon says a venture capital firm founded by Schultz has invested in the company alongside the appointment.

Groupon announced that it has just appointed Starbucks’ CEO, Howard Schultz, to its board of directors. This comes along with the news that Maveron, Schultz’ venture capital firm is also investing in the Chicago based coupon site.


14/02/2011  |  Full story...

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