Digital Intelligence

As part of National Trustees’ Week, Joanna Morley, Online PR & Social Media Manager of Brighton-based digital marketing agency SiteVisibility, last week addressed delegates at an event hosted by business, tax and charity advisers Russell New on how charities can benefit from carefully structured social media campaigns. With the top 100 charities having now amassed 7m followers on Facebook compared to 3.5m a year ago, Joanna has shared her experience on how social media can be used as an effective tool by trustees and charities.

12/11/2012  |  Full story...

There is a misalignment between the objectives of marketing departments and CEOs, according to the results of a new survey. The research from Revenue Performance Management solutions Eloqua determined that only half (51 per cent) of marketing departments carry a revenue target, despite revenue growth being cited as the single most important metric for CEOs.

10/05/2011

10/05/2011  |  Full story...

Mobile ad platform Blyk, has secured a 17 million euro investment lead by Nexit Ventures and other individual investors. Launched in 2006, the Finnish firm began as an ad-funded mobile network targeted at youngsters, later pivoted to focusing on the mobile advertising platform as a business of its own.

The investment helps Blyk to further accelerate its growth in partnering with mobile operators world wide to help them further capitalise on their customers. Blyk sends exclusive offers to those that opt in to its service, via SMS and MMS. It claims to attract 25% response rates in the markets it operates in.

14/09/2010

14/09/2010  |  Full story...

Computer giant Hewlett-Packard (HP) says it plans to spend $1bn (£686m) and shed a further 9,000 jobs over three years as it creates fully-automated commercial data centres. HP, the world's largest technology company by sales, says the job cuts will be the result of productivity gains and automation. The cuts come on top of 6,700 job cuts made last year.

HP added that it would replace about 6,000 of the jobs that were lost, adding that the changes to the workforce would be made over time and would vary by country. The firm said it would record a $1bn financial cost charge in the course of its 2013 financial year. "As a result of productivity gains and automation, HP expects to eliminate roughly 9,000 positions over a multi-year period to reinvest for further growth and to increase shareholder value," it said. It said the shake-up would make it annual gross savings of about $1bn and net savings "after reinvestment in a range between $500m and $700m".

02/06/2010

02/06/2010  |  Full story...

News International is setting up a new strategy unit to develop digital products.News International is setting up a new strategy and product development unit, that will look into developing new digital products. The division will develop digital products to support NI’s flagship newspaper brands – The Sun, News of the World, The Times and The Sunday Times.The group will be looking to emulate the success of products such as Sun Bingo.

01/10/2009

01/10/2009  |  Full story...

Brand Strategist

May 2009

We caught up with Michael at the Styria Digital Congress in Austria where he was talking about the changing nature of branding. Brandtner is a leading thinker on brand strategy (and lives in Rohrbach, Austria). He’s an Associate of Ries & Ries (www.ries.com) and a vocational lecturer at the Graz University of Applied Sciences (Campus 02). He consults with national and international companies such as Dr. Schwabe, Neuburger, Internorm, Kodak, Müller-Milch, Wagner Pizza/Nestle or Unger Steel. We also enjoyed his book “Brandtner on Branding” that applies Darwin`s theory of evolution to the world of marketing and branding. Beside his consulting work he is a frequent speaker on the topics of branding and positioning. His website: www.michaelbrandtner.com.

03/05/2009  |  Full story...

February 2008

When it comes to helping businesses accelerate, the web is one of the most powerful of tools. In this discussion, Martin Oxley, CEO of the British Polish Chamber of Commerce, talks with Danny Meadows-Klue about how firms can harness online marketing without breaking their budgets. What puzzles him is why so many international businesses fail to get it right…

Read the discussion and post your questions to Digital’s moderator.

20/02/2008  |  Full story...