Digital Intelligence

Entries from Digital Intelligence tagged with "super bowl"

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Super Bowl 2018: The social media stats

Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.


07/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.


06/02/2018  |  Full story...

Virals of the year: Hyundai and the US Military create super bowl ad in under an hour

For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away.


05/12/2017  |  Full story...

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.


05/12/2017  |  Full story...

Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

30/11/2015  |  Full story...

Facebook takes on Twitter with Super Bowl ad format

Facebook is letting advertisers buy ads based around the Super Bowl audience, as the social network looks to emulate Twitter’s success in monetising real-time events.

29/01/2015  |  Full story...

Digital Intelligence February 2014

Digital Strategy data - Digital Intelligence February 2014

Twitter's financial losses: look out for them chasing advertising dollars, and the traffic on your brand's Twitter page starting to erode. It will be Facebook's 'Edgerank' all over again.

Facebook buys WhatsApp, Comcast buys Time Warner: more digital media companies unlocking greater economies of scale, and a reminder that all young dotcoms like WhatsApp will in time become far more commercial.

Yahoo leverages Tumblr, in a smart way that will help brands through native advertising options, and Google opens a new set of ad exchange opportunities to target your media budgets.

And following requests from digital strategy clients, we now have new special research reports in place on Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Germany, India, Latin America, Mexico, Peru, Philippines, Russia and South Africa.

Read February 2014

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Digital Intelligence February 2013

Digital Strategy data - Digital Intelligence February 2013

This month we see the growing global tide of smartphone adoption shift to the East as for the first time the number of Chinese users is due to overtake US users. And with rapidly increasing smartphone adoption the volume of mobile video and mobile video advertising consumed on-the-go grows.

The rise of the smartphone has also had an impact on Google's Paid Search offering which this month was updated to offer 'Enhanced campaigns' - allowing marketers to target by situation and context (related to mobile devices) for the first time.

Evidence that high street retailers can no longer afford not to offer fully integrated, multi-channel offering came to light this month with John Lewis planning to cut in-store staff to focus on online channels and Marks & Spencer launching a 'Digital Lab' to become more 'omni-channel'.

Google begins first public trial of its augmented reality googles, Google Glass. And rumours abound that Apple is working on an 'iWatch'.

And the Superbowl blackout provides an opportunity for quick-witted marketers to capitalise with clever Twitter messages.

Read February 2013

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