Digital Intelligence

Entries from Digital Intelligence tagged with "tagman"

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Most brand marketers ‘lack confidence’ in measuring ROI across multiple channels

Despite the promise of Big Data and social media, research study surveying 200 senior digital marketers demonstrates they are still suffering from wasted digital spend, with 81% lacking confidence in measuring ROI across multiple channels.

08/08/2013  |  Full story...

Google debuts tag manager for analytics and ads

Google has launched a new tool that will help firms manage website tags- snippets of code used to track traffic, insert ads and link to affiliates. Google Tag Manager is a free service, and one that operates in a similar manner as other Google web site services, such as Google Analytics or Google Adwords. The system is designed to cut down on admin time taken inserting tags for analytics, ad networks or affiliates.

04/10/2012  |  Full story...

Digital Intelligence January 2011

Digital Strategy data - Digital Intelligence January 2011

Effective digital strategies will be increasingly dominated by new structures and approaches this year. Many agency functions will shift client-side and a new balance in staffing will emerge.

Digital capability is a key driver of competitiveness, and with Facebook and relationship marketing moving to the heart of the digital mix, most firms need to be more hands-on in producing their content and managing their social relationships. It's not only a cost saving and a leap in ROI, but gives a far greater economy of scope having the digital expertise inside the team rather than at the end of an email.

Success strategies are shifting, and the stories we're tracking as the year started echo this. Watch out for key functions moving in house, including relationship marketing, social media management, website content creation and support. There is still a role for specialists for the more advanced issues and the creative big idea, but team structures by the end of 2011 should look significantly different from those today.

Read January 2011

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13/01/2011

TagMan gets $2.2m funding boost

Tag management system TagMan has closed $2.25 million in Series A funding led by Greycroft Partners, allowing the firm to boost its performance tracking capabilities for websites. Other investors in this round include iNovia Capital and individuals. TagMan, the smart container, that sits on more than 100 e-commerce sites, including Subaru, Virgin Atlantic and Air New Zealand, previously raised $2.1 million in Angel funding, the most recent in February 2010 led by Cambridge Angels and the London Business School E100.

11/01/2011  |  Full story...

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