Digital Intelligence

Entries from Digital Intelligence tagged with "tamar"

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Complex payment hampers mobile shopping this Xmas

While 58 % of top online UK retailers are ‘mobile ready’, only 19 % of consumers plan to shop online this Christmas via their handsets, according to new research. Research from social and search agency Tamar, shows that the Christmas Online Retail 2010 study reveals that security and complexity of payment processes are seen, in general feedback from some consumers polled, as obstacles to mobile adoption, for example, keying in credit/debit card details while on the move.

Of those surveyed, the slowest adopters of mobile shopping are the over 55s (10 per cent). Surprisingly, the 18-24 age group were not far behind, with only 11 per cent saying that that they would definitely use mobile for holiday season shopping. The most engaged age group for mobile were the 25 to 34-year-olds (29 per cent), which contrasted with the 35-44 age group (18 per cent), and the 45-54 age group (20 per cent).

01/12/2010

01/12/2010  |  Full story...

Desktop search falls 15% year-on-year as users move to mobile search

Search and social conversion agency Tamar has published a white paper, called Mobile 2010, showing that desktop/laptop search has fallen by 15% while mobile search engine traffic has seen an increase of 247% in the past year.

Tamar’s research also found another key trend, a big increase in users who accessed websites directly via mobile. This figure more than doubled from 2009-10.

11/10/2010

11/10/2010  |  Full story...

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