Digital Intelligence

Entries from Digital Intelligence tagged with "techcrunch"

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AOL and Microsoft in global video partnership

AOL and Microsoft have agreed on a new global video distribution deal, with content from AOL brands to be available on MSN and Bing Apps for Windows and Windows Phone.

28/04/2014  |  Full story...

Social media ad effectiveness: Up to 87% of Facebook conversions ‘come from views, not clicks’

As advertisers seek more value from their social media campaigns, a new report indicates that views, not clicks, are the most valuable factor in getting conversions. Yesterday, TechCrunch examined data using Facebook’s 'view tag' feature, which allows advertisers to track users who view ads, but who do not click on them.

21/11/2012  |  Full story...

Facebook ‘a mobile company now’- Zuckerberg admits IPO 'missteps'

Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May. Speaking at the TechCruch Disrupt event in San Francisco, Zuckerberg declared: “We are a mobile company now.” He conceded one of the group’s “biggest mistakes” was its earlier decision to focus on the mobile web rather than native apps, adding a new Android app would be available “soon”. He vowed that Facebook will make more money on phones than on desktops.

Watch a video of part of the interview below (source: IDG)

12/09/2012  |  Full story...

AOL buys TechCrunch in ‘$40m deal’

AOL has bought TechCrunch for a reported amount of $40 million, as the struggling Internet giant looks to boost its audience and ad revenue with one of the most influential blogs in the technology industry. AOL Chief Executive Tim Armstrong joined TechCrunch founder Michael Arrington onstage Tuesday to make the announcement at the TechCrunch Disrupt conference in San Francisco.

Arrington, 40, has become one of the best-known journalists in the technology field, setting up TechCrunch in 2005 to chronicle the rise and fall of young technology companies. At the conference, Arrington said San Francisco-based TechCrunch would operate as a subsidiary and retain its editorial direction. Terms of the deal have not been disclosed but a person familiar with it said the all-cash deal was worth $30 million plus incentives.

01/10/2010

01/10/2010  |  Full story...

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