Digital Intelligence

Entries from Digital Intelligence tagged with "telegraph"

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Top newspaper sites on Twitter: Guardian stories most shared

The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter.

21/01/2015  |  Full story...

Telegraph debuts two new mobile ad formats

The Telegraph Media Group (TMG) has teamed up with Celtra to launch two advertising formats for The Telegraph’s mobile site.

15/10/2014  |  Full story...

Do digital content partnerships work? AOP reveals study results

The Association of Online Publishers (AOP) today revealed the results of a proprietary study into the value of premium content partnerships. Five bespoke partnerships were measured with media brands Haymarket, Guardian, Telegraph, and IPC and advertising brands LG, Majestic Wines, Boots, Disney and Lenor.

12/09/2013  |  Full story...

Top 5 UK newspaper sites in terms of video ads

Newspapers in the UK had more than 22.6 million videos on their sites in May 2013, which is a 181 percent increase compared to May last year, according to new research from comScore.

05/08/2013  |  Full story...

Paid content strategies: The Sun website starts £2 weekly paywall

The Sun has launched its online paywall, charging users £2 per week, to access its website. However, the tabloid will grant registered users access to 20 articles a month, as newspapers continie to experiment with paid-content strategies online.

01/08/2013  |  Full story...

Mobile news usability study: Guardian tops list

The Guardian has come out top in delivering the best mobile news experience, followed by the Independent, according to a new report from EPiServer.

06/06/2013  |  Full story...

The Sun goes behind paywall later this year

News International is to start charging readers to access the Sun newspaper online later this year, as the firm continues its paid content strategy amid rising competition from digital news outlets.

28/03/2013  |  Full story...

Daily Telegraph paywall coming to UK

The Daily Telegraph has become the latest UK newspaper to charge for access to its website, as traditional news outlets continue to compete with digital competition from search engines, news aggregators and blogs.

27/03/2013  |  Full story...

Telegraph paywall to charge overseas visitors £1.99 a month

The Daily Telegraph has launched a paywall on its website, charging visitors outside the UK a flat-rate fee of £1.99 a month to view articles, after they have viewed 20 articles for free. is moving to a metered paywall model similar to the New York Times on Thursday after years of planning. The US in particular has become a key target for online newspapers, including the Telegraph, Guardian and Daily Mail.

05/11/2012  |  Full story...

Top newspapers on Pinterest: Mail Online gets 2 million shares

The Daily Mail website has generated 2 million 'pins' on Pinterest, with the Guardian getting the greatest number of shares for a single article, according to new research. The study, from Searchmetrics, looked at how 13 UK newspaper websites were using the online scrapbooking tool.

22/10/2012  |  Full story...

IPA survey: Spotify voted best UK media owner by online advertisers

New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey. The music streaming service came top of the list, with 83.5% of respondents agreeing/agreeing strongly that "My overall experience of dealing with this supplier is a good one." This is the first time in over three years that a new leader has emerged as has been top since autumn 2008. This is also the first time a new entrant to the survey has leapt straight to the top.

29/03/2012  |  Full story...

Google and Twitter reach stalemate in Realtime search talks

Twitter and Google have so far failed to reach an agreement on integrating their real-time search tools, according to a news report. Reporting from the Web 2.0 Summit in San Francisco, The Daily Telegraph spoke to Twitter's chief executive Dick Costolo, who revealed that negotiations with Google on renewing the partnership had failed so far.


19/10/2011  |  Full story...

Hacking scandal: Survey reveals what News of The World subscribers will read now

As the Sunday newspaper world is turned upside down, The British Population Survey (BPS) has been looking at the profile of the NoTW readership and where they are likely to go next for their Sunday reading. With a radical sea-change in the supply of Sunday Newspapers this weekend, the BPS looked at the ‘orphan readership’: who they are, what they might turn to for the foreseeable future, and whether they are worth pursuing by either Other Title Publishers, or Advertisers / Media Buyers ?


19/07/2011  |  Full story...

Guardian website tops UK newspaper usability table

The Guardian has been named most user-friendly news provider, surpassing other popular UK news providers including The Sun, Daily Mail and Daily Telegraph, according to a new study.

18/05/2011  |  Full story...

Google’s new search rankings: Winners and losers revealed

Well-known news sites such as The Guardian and The Telegraph, have benefited most from Google’s latest UK search update, known as ‘Panda’, according to new research. Early data from search marketing specialist and technology firm Greenlight, reveals big winners and losers, visibility-wise, from Google’s Panda algorithm update – designed to improve Google’s ability to detect and devalue “low quality content”, which it has now rolled out across all English language websites.


15/04/2011  |  Full story...

Mail Online holds top online paper slot with 53.9m UK readers

The website of the Daily Mail remains the UK's most popular national newspaper website for the twelfth month in succession, attracting 53.9 million browsers in December, according to new figures. Data from the Audit Bureau of Circulations found the Mail Online drew an average of 3,044,961 daily browsers in December, up 60.32 per cent on the number of browsers in the same month the previous year.

This was also up 3.58 per cent up from the 2,939,799 daily browsers it drew in November. The Daily Mail & General Trust’s website has been the most popular national newspaper website since monthly web traffic figures provided by the ABC changed in January to emphasise daily browser averages. The previous system focused solely on total monthly unique users.

31/01/2011  |  Full story...

Online ad inventory: Telegraph, Bauer and News International could cut out sales networks

Recession forces innovation, and some of the UK's flaghip online publishers could finally overcome their differences and pool advertising inventory, writes Brand Republic. A dozen previous attempts may have collapsed, but the new Project Alliance stands a fighting chance for three reason: the media groups can't afford to continue running high volumes of unsold (or low grade CPC-sold) inventory, compared to the reach of Yahoo, Facebook and other top 10 sites their audiences are still far too small for many brands so the only route to mass market campaigns has been through sales houses that take a high margin and sell at low prices, and thirdly WPP's drive to improve its own margins (they have been pushing for an alliance for some time). If a deal is struck it will open up a more efficient direct advertising channel, and gives a model other countres are highly likely follow.
From Brand Republic:, 30/06/2009


Telegraph to launch seven new online programmes

The Telegraph website is planning to launch seven new online TV-style programmes covering subjects such as food and drink, culture, technology, finance, motoring, fashion and travel, writes The Guardian. The new line-up includes "Right On" a weekly politics talk show featuring Ann Widdecombe and described as "politically right, not politically correct".
From The Guardian:, 14/01/2008
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