Digital Intelligence

Entries from Digital Intelligence tagged with "tesco"

25 result(s) displayed (1 - 25 of 80)

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Tesco tests till-free stores with 'Scan Pay Go' app

Tesco is testing a new “shop and go” technology that lets customers scan and pay for their groceries on their smartphone and then walk out of the store without visiting a till.


29/06/2018  |  Full story...

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.


25/06/2018  |  Full story...

Top supermarkets online: M&S and Aldi lead for apps (but Tesco wins for website)

M&S and Aldi have the most engaging app, but Tesco is the most popular website, according to new research.


31/10/2017  |  Full story...

Rise in ‘Clean Living’ searches: Distinguishing the fads from the long-term opportunities

There has been a 61% rise in searches for diets in January, with the new trend of ‘Clean Living’ proving a new opportunity for brands, according to new research.


19/01/2017  |  Full story...

Tesco offers same-day click and collect service

Tesco has launched a same day ‘click and collect’ service for groceries as it moves to fight off threat from Amazon.

26/08/2016  |  Full story...

Social shopping: Facebook syncs ad data with Tesco's dunnhumby

Facebook has teamed up with Tesco's data business dunnhumby to tie ads on the social network in with off-line sales.

06/04/2016  |  Full story...

Top brands take part in first B2B event in Muslim lifestyle sector

Some of the world’s biggest brands, including Tesco, Asda and Ogilvy, will take part in the first-ever B2B conference on Muslim lifestyle - a sector worth trillions of pounds.

31/03/2016  |  Full story...

Tesco axes 24 hour stores; blames rise of internet shopping

Tesco is to end 24-hour trading in 70 of its stores due to the growth of online shopping which has meant that certain shops had few customers during the night.

01/02/2016  |  Full story...

Food digital marketing trends: Supermarket recipe pages prove popular on Pinterest

Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site. .

31/03/2015  |  Full story...

Tesco launches Google Glass shopping app

Tesco has become the first major UK retailer to launch a Google Glass shopping app.

16/01/2015  |  Full story...

Tesco plans to sell marketing data firm dunnhumby for £2bn

Tesco is planning to sell off dunnhumby, the firm behind the supermarket’s ClubCard points scheme, with WPP reportedly lining up to buy marketing data services business.

12/01/2015  |  Full story...

Tesco sells broadband and Blinkbox to Talk Talk

Talk Talk has bought Tesco’s broadband and its Blinkbox online movie streaming service as the telco joins the race for providing ‘quad play’ (mobile phone, broadband, pay TV and fixed-line telephone) to its customers.

09/01/2015  |  Full story...

Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets

With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.

03/12/2014  |  Full story...

Top 100 global retailers failing to convert social marketing into sales

A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel.

19/05/2014  |  Full story...

Tesco plans own-brand smartphone

Tesco is planning to launch its first own-brand smartphone by the end of the year, running Google's Android software with a specification will be ‘comparable to the Samsung Galaxy S5’, according to a news report.

07/05/2014  |  Full story...

Digital Intelligence April 2014

Digital Strategy data - Digital Intelligence April 2014

Another milestone in digital development: the month when online ad revenues overtook broadcast TV for the first time. Latest research from the US shows the shape of things to come in dozens more markets as the media mix continues to evolve.

In the same month 'traditional media' giants continued to build their digital portfolios with Disney buying Maker Studios, the largest channel on YouTube.

- Facebook: Profits triple as mobile now accounts for a staggering 60% of its ad revenue
- Google: Links online and offline behaviour with a new in-store mobile shopping trials
- Amazon: Latest PR activity turns kitchens into shopping carts with a digital wand to scans barcodes at home

Full research, case studies and videos on click through. If your team are replanning brand activity mid-year, need inputs for 2015 plans, then simply email us to connect with one of the digital strategists for your market.

Read April 2014

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Tesco plans online push to boost flagging market share

Tesco plans to increased sales at its UK business through online shopping, rather than bricks and mortar, as it announced a 3.6% drop in trading profit to £2.2bn last week.

22/04/2014  |  Full story...

Digital Intelligence March 2014

Digital Strategy data - Digital Intelligence March 2014

As the web celebrates its 25th birthday, Tim Berners-Lee shares his thoughts about what's to come. To give you a window into the near future, Matt Cutts explains how Google voice search will remove keyboards, and wearable computers get another step closer.

New research this month showed that 1/5 of all ad spend globally now goes online. Facebook is trying to push that further, continuing to remove the free organic audiences brands enjoyed in the past, as they force companies to switch ad dollars to promote their posts.

This month's case studies that impressed us include Samsung's big win at the Oscars, McDonald's testing SnapChat and Garnier's social tactics in China.

The research is grouped in the sections matching digital channel strategies and training courses.

Need more about the implications of any of this research on the digital aspects of your marketing plan? Simply email us back.

Read March 2014

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Tesco reveals virtual reality supermarket with Oculus Rift

Tesco is working on a virtual reality supermarket that lets users browse and buy from computer generated shelves while wearing an Oculus Rift headset.

13/03/2014  |  Full story...

Tesco hack exposes thousands of passwords

Hackers have exposed several thousand customer account details online.

14/02/2014  |  Full story...

blinkbox lets customers sample shows before they buy

blinkbox, the movie and TV streaming service from Tesco, is building on the success of last year’s Try TV on Us offer by signing a major multi-studio content deal for its return.

31/01/2014  |  Full story...

Customer satisfaction gap between mobile and desktop retail sites widens

Marks & Spencer and Tesco have ranked best for customer satisfaction on their mobile sites, but may retailers still lag behind on their mobile sites, according to a new survey.

29/01/2014  |  Full story...

Sky AdSmart signs 40 brands for targeted live TV commercials

Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format.

Watch this presentation from agency MC&C's TV seminar, where Jamie West (Sky Media) talks through Sky's new Adsmart platform below:

16/01/2014  |  Full story...

M&S, Tesco and Morrisons hit by Christmas sales slump

Three of the biggest names on the UK high street have all posted disappointing sales over the Christmas period, as digital shopping continues to rise.

10/01/2014  |  Full story...

Digital Intelligence November 2013

Digital Strategy data - Digital Intelligence November 2013

Big developments in mobile and social are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour.

What does it mean for your brand or market in 2014? Simply contact us with your questions to get practical tips from the digital strategists.

The digital channel mix changed massively in 2013, leaving many businesses using outmoded approaches in paid, owned and earned media. We can help keep you on track.

Read November 2013

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