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Entries from Digital Intelligence tagged with "tesco"

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ASOS ‘gets twice as many social media users than other retailers’

Pure play retailer ASOS has attracted over double the amount of new followers in the last three months across Twitter and Facebook than any other retailer according to the latest Social Media Benchmark results.

The study, from eDigitalResearch, shows that ASOS managed to attract almost 500,000 new followers since April 2011, capitalising on their core online customer base with an engaging campaign across both platforms, including the expansion of their Facebook store, as well as encouraging users onto pages with the incentive of exclusive offers and sale previews.


22/07/2011  |  Full story...

Top 50 online retailers in the UK

The London 2012 Ticket site has been the most popular new ecommerce site so far this year, while Tesco overtook Play to become the third most searched-for online retailer in the UK, according to new research from the IMRG and Experian Hitwise. The London 2012 Ticket site ranked 35 for May 2011 as UK internet users applied to see sporting events at next year's Olympic Games. Meanwhile, the fastest climbers year-on-year in the HOT 100 were National Express (up 23 places), Republic (+22), Bhs (+22), House of Fraser (+20), Boots (+18) and Sainsbury's (+17).


24/05/2011  |  Full story...

Digital Intelligence April 2011

Digital Strategy data - Digital Intelligence April 2011

Early analysis of Google's most recent UK search update is striking less for the list of sites that have benefited (including respected UK brands the Guardian, the Telegraph and Which), but primarily for the list of site that have seen their reach tumble. Some previously high-profile sites have had their search ranking decimated as the latest algorithm judges their content "low quality".

Over the years, Digital Intelligence has highlighted the key role of search and its importance in ensuring that any web marketing strategy is successful. The long-term trend towards convergence has been another of the themes we've tracked during the last decade, and the news this month that Blinkbox has been bought by the UK's biggest retailer Tesco is a sign that this trend is still in its infancy. Tesco can now add online film sales to a portfolio which goes beyond traditional supermarkets to include second-hand car sales, banking services, furniture and clothing. As brands offer ever-more complex mixes of products and points of sale, the importance of their digital strategies will only grow and success will depend on long-term planning and informed decision-making.

Read April 2011

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Tesco buys movie streaming service Blinkbox

Tesco has taken majority control of online movie-streaming service Blinkbox, as the supermarket giant looks to take on the likes of Lovefilm and iTunes in the online film market. Tesco now has an 80% share in Blinkbox, which offers around 9,000 movies to stream over the internet and has around two million visitors a month.

The move into the online-movie market comes shortly after Tesco unveiled plans to sell secondhand cars and joins banking services, furniture and clothing as goods offered beyond its traditional grocery fare.


21/04/2011  |  Full story...

Digital Intelligence April 2011

Digital Strategy data - Digital Intelligence April 2011

As the web swells to take a quarter of all ad spend here in the UK, the mix of online marketing is evolving. In the last two weeks we've been tracking how the use of Facebook engagement ads is exploding, and how online coupons are rising.

Brand strategies are sharpening up as Ford bolsters its online entertainment offers with comedy talent, Twitter plans to launch brand pages, and if kids hangout Habbo is anything to go by then virtual worlds are heading for a genuine second life - but this time with first place for audiences.

Headlines below, full stories at the end of the click, and if you'd like a deep dive briefing on a key theme then let us know what you'd like researched by setting your choices here

Read April 2011

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Tesco starts selling used cars online

Tesco has become the first general retailer to start a used car buying website. The supermarket giant claims it can offer low prices by controlling costs. It will show detailed pictures of vehicles for sale - including any scrapes and dents - as well as a history report and fuel usage details. It will not, however, give people the chance to test-drive vehicles. Instead, a video of the car being tested will be available for would-be purchasers.


07/04/2011  |  Full story...

Android overtakes iPhone sales at Tesco

Android device sales have overtaken the iPhone for the first time ever at Tesco Mobile, as Google's mobile operating system grows in popularity in the UK. The O2 and Tesco joint venture said customers were ‘really getting behind Google’s operating system’, adding that 2011 will be ‘the year of the Android’.

Before Christmas, iPhones were outselling Android smartphones by two-to-one on Tesco Mobile. However, January saw a rapid increase in Android device sales, and in February this year Android overtook iPhone sales on the Tesco Mobile network.


10/03/2011  |  Full story...

TradeDoubler debuts first ‘affiliate app community’ with Tesco

Performance marketing company TradeDoubler has launched its Affiliate Revenue Share Community (ARC), with Tesco the first firm to sign up to the scheme. The new scheme will provide Tesco affiliates with a suite of engaging and interactive tools and widgets with which to drive incremental sales.

TradeDoubler’s ARC platform allows developers to produce widgets, interactive creatives and other tools using Merchants’ APIs and product feeds. These tools are made available to affiliates on the merchants’ programme enabling them to drive sales more effectively with higher conversion rates and better customer engagement.

26/01/2011  |  Full story...

Top financial websites: UK

Thousands of unique visitors per month to financial information and advice websites. (Sept, 2010)



Digital Intelligence November 2010

Digital Strategy data - Digital Intelligence November 2010

After years of anticipating the mobile web, it seems most marketers are struggling to make it work for them. Latest research here in the UK revealed half of firms don't check their sites on mobiles - and we'd speculate that for those that do the findings can be pretty uncomfortable. Most brands fail to ensure their sites work well on mobile browsers, and fail to give consumers what they're most likely to be looking for on the move. Digital strategies need to play to the consumer's mindset as well as the strengths of the channel, and like the early days of the web, more brands get it wrong than right.

Exceptions include Gap in the US, where this month their Facebook places promotion (10,000 jeans for the first 10,000 consumers to use their mobiles to 'check-in' at their checkouts) was clearly a great route to crowd-sourcing in mobile social spaces, creating 10,000 signposts for other consumers to follow.

Facebook also had us adding more 'fan' badges as their online ad targeting propelled them to take nearly a quarter of US web display ads. For media planners the offer of campaigns with almost no media wastage is intoxicating, and even the British Royal Family are now targetable - embracing Facebook with the launch of their first monarchy page; time to become 'Friends' maybe?

And finally if you're a busy digital exec planning to escape off the grid this Christmas, rest assured you can now check your emails even while climbing Everest - thanks to the Nepalese telco planting the mountain's first 3G base station. You never need be away from email again!

Read November 2010

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Tesco debuts mobile website for non-food items

Tesco Direct has launched a mobile website, letting shoppers buy non-food and household items, directly from mobile phones. This launch is the first step in the supermarket’s strategy to expand and develop mobile websites for core Tesco sites, with others set to follow.

It follows closely on the heels of the Tesco’s grocery app launch, featuring barcode scanning for iPhone – the first ever by a UK supermarket. The initiative forms part of a wider commitment to make Tesco Direct available to "everyone, anywhere, at anytime", whether that be through the Tesco Direct catalogue, in-store, online, or by phone.


09/11/2010  |  Full story...

Tesco iPhone app lets shoppers scan barcodes for online orders

Tesco has updated its Groceries iPhone app to include a barcode reader that lets shoppers add items to a their online home delivery order. The tool is being targeted at busy parents and time-poor professionals who want to be able to add specific items to their online shopping basket at any time rather than browsing for groceries to add to their shopping lists.

Tesco said the tool would be useful for those times when a customer tries a new food at a friend's house that they want to buy or a child has finished the last of their favourite yoghurt while out and about – a quick scan will see the item added to a shopping basket where it will remain until the customer is ready to checkout.

01/11/2010  |  Full story...

YouView accused of harming investment in web TV industry

UK online TV platform YouView, previously known as project canvas, has dismissed claims it will damage investment in the fledgling UK IPTV market. YouView, the on-demand TV service backed by BBC ITV, BT and Channel 4, is set to launch as a beta test in the first quarter of next year. The site aims to bring video-on-demand programming and services to Freeview and Freesat.

The company said many people in the UK’s technology start-up community see YouView as an opportunity to put their content and applications before a wider audience, because it shifts the best of the internet from the PC to the living-room TV set. But several local television companies, a set-top box manufacturer and Virgin Media have written to Ofcom asking the media regulator to investigate YouView, which is backed by the BBC, ITV, Channel 4 and Channel Five, BT, TalkTalk and Arqiva.


04/10/2010  |  Full story...

Digital Intelligence September 2010

Digital Strategy data - Digital Intelligence September 2010

Google went 'instant', Apple went Ping, Microsoft put IE 9 into beta and Twitter got pictures: what a month for giant digital product development from digital giants.

All these impact on how digital strategies work for brands - and that's why to get them working well the strategy needs to be flexible to deal with the constant evolution of the landscape. Technology and business horizons are constantly expanding, the attention of customers is migrating, and brands need to be agile enough to deliver what their customers need today, not yesterday.

Among the social networks Facebook gave social media metrics a much needed boost with their new analytics tools (ROI gradually creeping into social media), Twitter started looking even more like a Facebook-lite, and Facebook launched location tools to prevent young socnets like FourSquare gaining the traction of Twitter.

Mobile device wars intensified with Blackberry and Samsung lining up tablet launches, and the largest smartphone maker - Nokia - reorganising 'in preparation for the next billion mobile web users' and its upcoming high-end device launches. The online video world was equally hectic with product development announcements from Facebook, YouTube, Yahoo and Google, proving that the video platforms have much more yet to deliver.

Read September 2010

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Tesco planning to launch online store overseas

Tesco plans to launch online shopping in China, the Czech Republic and Poland, as the supermarket chain looks to expand its international presence. Speaking to the Financial Times incoming chief executive Philip Clarke told the Financial Times that he wanted to expand Tesco's online offer around the world. Clarke will take over from Terry Leahy next year, said the retailer will start trading over the Internet in Poland next year, followed by Prague and Shanghai.



Top email marketing brands: Amazon, Tesco and M&S lead the way

New research from the Internet Advertising Bureau – the trade association for digital marketing – suggests that email marketers should look to Amazon, Tesco and Marks and Spencer for inspiration when planning their email campaigns.

Around a quarter of consumers cited one or more of the three big brands as those they’d ‘most like to hear from’ via email, citing easy navigation and simplicity as the biggest draw in emails from marketers. The IAB – in partnership with its email council and iCD Research – asked a nationally representative sample of 1000 people their attitudes towards email marketing, levels of usage and preferred layout, to inform the email marketing strategies of UK brands.


13/08/2010  |  Full story...

Top 20 retail sites: UK

Search terms ranked by visits for the week ending 5th Dec 09.



Top 10 retail search terms: UK

Search terms ranked by clicks for the four weeks ending 5th December 09.



Tesco Mobile to sell iPhone

Tesco Mobile is to start selling iPhone 3G and iPhone 3GS in Tesco Phone Shops and online through Tesco Direct in the UK. The move is made possible through its joint venture partnership with O2. The company sells exclusively Tesco Mobile branded services in Tesco stores, online and through Tesco Direct, across the UK using O2’s technology and network.



Top 20 retail sites: UK

Search terms ranked by visits for the week ending 14th November 2009

Digital Strategy - Top 20 retail sites: UK. Search terms ranked by visits for the week ending 14th November 2009


Top 10 retail search terms: UK

Search terms ranked by clicks for the 4 weeks ending 14th November 2009

Digital Strategy - Top 10 retail search terms: UK. Search terms ranked by clicks for the 4 weeks ending 14th November 2009


Tesco web sales hit £1bn

Tesco has seen its online sales up by 11% to £1bn during the first half of the year, as the supermarket giant plans to launch a new online clothing range.Profits at Tesco's online retail business, which includes grocery sales and Tesco Direct, rose 21% to £58m. The number of customers using Tesco's online grocery business grew to over one million during the first half of the year, Tesco said. Tesco direct, which retails non-food items over the internet and catalogues reported sales up 29%. The service delivers to customers homes or to 240 in-store Direct desks.


07/10/2009  |  Full story...

Online shopping: Biggest UK sites

Top 10 retailers in the UK, April 2009

Digital Strategy data - Online shopping: Biggest UK sites. Top 10 retailers in the UK, April 2009


Facebook becomes UK's most searched for brand

Searches to Facebook in the UK rocketed during the last quarter of 2008, putting the site in second place after, writes Brand Republic. 1 in every 42 online searches included the term "Facebook" and the site received 52% more searches than YouTube. Overall, Facebook was included in 2.39% of all UK searches, followed by YouTube (1.57%), eBay (1.25%) and Bebo (0.96%). The BBC came in fifth with 0.86% and was the most searched for "offline" brand during the period.
Facebook launched a redesign of many of its features this month, including a new "Twitter-style" follow feature which allows users to track updates from celebrities and businesses. The firm is also set to increase the speed of updates and profile changes on the site.
From Brand Republic:, 05/03/2009


Most searched for brands: UK

Ranked by market share of total UK internet searches, Jan 2009

Digital Strategy data - Most searched for brands: UK. Ranked by market share of total UK internet searches, Jan 2009

Source: Hitwise:


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