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Digital Intelligence February 2011

Digital Strategy data - Digital Intelligence February 2011

Valentine's day is looking expensive for Twitter's suitors. Google and Facebook have bid up the value of the young social tool to a staggering $10bn. Valuations from Huffington Post to Pandora are running far ahead of revenue multiples, and there's an echo of the late 90s dotcom panic, but what is the price of an acceleration really worth?

Whoever buys Twitter gets to leap forward in integrated mobile and social networking. They'll also get a massive, vibrant network as well as a technology base and challenger brand. Added to that are the insights, goodwill and expertise of some of the best minds in mobile and social networking. And on top they get to lock out the competitor from accessing any of this. In an emerging market, this type of strategy can be game changing.

Accelerating digital brands has become a theme for 2011. Alas, most firms don't have the luxury of pockets deep enough to buy technology or social start-ups. They rely on building their own strategies, content and social approach. The stories in this edition can help inform your digital strategy, and there's more at the end of the links. And in case you fancy a last minute Twitter bid, we've made a history of Twitter's rise here in our archive.

Read February 2011

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